Design Thinking has transformed from a core iterative process to a rule book for all our products and is at the core of our 8012 FinTech Design Center. This world’s first Transformation Center dedicated to Design Thinking Principles enables co-creation of products that go beyond the expectations of our customers. It is a lab that drives collaborative experiences by making the Design process intellectually stimulating.

Commemorating the 12th Anniversary of 8012 FinTech Design Center, our Chief Designer and Chief Architect, Arun Jain, reflects on the journey in Design Thinking, inspired by Silicon Valley's customer focus. He elucidated Intellect's philosophy of "Designing the Thinking" to achieve high performance for individuals and organisations, introducing the concept of the "Purple House" with its six mind spaces. He further highlighted the application of Design Thinking in creating eMACH.ai, the First Principles Thinking based Most Comprehensive, Composable and Intelligent Open Finance Platform aimed at simplifying banking and reducing costs, and Purple Fabric, an enterprise-grade business impact AI platform utilising vectorised knowledge and agentic systems to deliver accurate business solutions.

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In the ninth episode of the "Leveraging Design Thinking" series, Arun Jain, Chairman and Managing Director of Intellect, explores the Jain principles of Design Thinking. He elaborates on five key principles—purpose (Darshan), innovation & creativity (Anekantvaad), lifelong learning (Antartapa), risk-taking (Tyaga), and collaboration (Ahimsa)—bringing them to life with practical, real-world examples. Discover how these principles can inspire innovative thinking and problem-solving in today's dynamic world.

Listen to the other Podcast episodes by Arun -

https://open.spotify.com/show/0dL42BIvYkDfe6odRcf5OI?si=2BmfVlR2QPeyGcJB0kdIZA

In the eighth episode of the "Leveraging Design The Thinking" series, Arun Jain, Chairman and Managing Director of Intellect, illustrates the concept of perspective and how different individuals can have different perspectives on the same task. He uses the example of three sculptors working on a stone to demonstrate how their perspectives varied - one saw a stone being cut, another saw an idol of Lord Shiva being made, and the third saw a temple being built. This story emphasises the importance of considering different perspectives when designing or approaching any task.

Listen to the other Podcast episodes by Arun -

https://open.spotify.com/show/0dL42BIvYkDfe6odRcf5OI?si=2BmfVlR2QPeyGcJB0kdIZA

In the seventh episode of the "Leveraging Design The Thinking" series, Arun Jain, Chairman and Managing Director of Intellect, explores the significance of organisational mind space in attaining organisational objectives. He clarifies that this concept extends beyond family members to include key employees who embrace the shared vision. Using his experience of acquiring a multinational company as an illustration, Arun underscores the importance of vulnerability and openness to collaborate on vision, even when personal equity stakes may be less than desired. He reiterates that organisational mindspace is rooted in collective mindset and vision, rather than individual expertise.

Listen to the other Podcast episodes by Arun -

https://open.spotify.com/show/0dL42BIvYkDfe6odRcf5OI?si=2BmfVlR2QPeyGcJB0kdIZA

In the sixth episode of the "Sharing the Goodwill" series, Arun Jain, Chairman and Managing Director of Intellect, reflects on a pivotal moment in 1994 when he introduced a formal stock option plan for his employees— a groundbreaking initiative in India at the time. Despite initial scepticism, Jain and his team crafted a plan that demonstrated innovative leadership and significantly contributed to the long-term welfare and goodwill of his employees. This episode delves into the challenges and vision behind implementing a stock option plan in an era when such concepts were virtually unheard of in India.

Listen to the other Podcast episodes by Arun -

https://open.spotify.com/show/0dL42BIvYkDfe6odRcf5OI?si=2BmfVlR2QPeyGcJB0kdIZA

In the fifth episode of the "Leveraging Design The Thinking" series, Arun Jain, Chairman and Managing Director of Intellect, discusses the significance of having a long-term vision for personal and business success. Using various analogies and personal experiences, he emphasises the importance of taking risks, being creative, and having a clear vision despite the fear of failure.

Arun then highlights the importance of converting capital into assets, building businesses over time, and setting clear goals for teams. He shares his own business plans and revenue targets, emphasising the need to stay focused on long-term goals and not be deterred by setbacks.

Listen to the other Podcast episodes by Arun -

https://open.spotify.com/show/0dL42BIvYkDfe6odRcf5OI?si=2BmfVlR2QPeyGcJB0kdIZA

In the fourth episode of the "Leveraging Design The Thinking" series, Arun Jain, Chairman and Managing Director of Intellect, equates the six rooms in the Purple House that Swami explored to mind space. He encourages listeners to expand their mind space during adolescence, just as one can expand the rooms in the house. Arun emphasises the importance of learning or listening, observing, reading, and dialoguing to increase one's capacity for growth.

Listen to the other Podcast episodes by Arun -

https://open.spotify.com/show/0dL42BIvYkDfe6odRcf5OI?si=2BmfVlR2QPeyGcJB0kdIZA

In the third episode of the "Leveraging Design The Thinking" series, Arun Jain, Chairman and Managing Director of Intellect, shares various stories and lessons about Design Thinking and problem-solving. He introduces Swami, a character in one story that explores a purple house with six rooms representing imagination, learning, doing, effective, influencing, and giving rooms. The character in the story encounters a problem he couldn't solve despite his efforts and seeks help from a coach. Arun emphasises the significance of understanding various perspectives in design and creativity, using a company as an example of multiple stakeholders with unique perspectives.

Listen to the other Podcast episodes by Arun -

https://open.spotify.com/show/0dL42BIvYkDfe6odRcf5OI?si=2BmfVlR2QPeyGcJB0kdIZA

In the second episode of the "Leveraging Design The Thinking" series, Arun Jain, Chairman and Managing Director of Intellect, delves into the philosophy of perception, knowledge, and character and how it relates to our understanding of the world. He covers the concept of Darshan, which is the perception of the soul and how it affects our attitudes towards the world. Additionally, he touches upon the evolution of philosophy over time and its impact on our personal and professional lives.

Listen to the other Podcast episodes by Arun -

https://open.spotify.com/show/0dL42BIvYkDfe6odRcf5OI?si=2BmfVlR2QPeyGcJB0kdIZA

In the first episode of the "Leveraging Design The Thinking" series, Arun Jain, Chairman and Managing Director of Intellect, emphasises the significance of education and self-learning, drawing comparisons between attending classes and managing a business. He stresses the importance of investing in personal growth and knowledge acquisition by spending money on books every month. Arun encourages a culture of self-learning, emphasising the value of continuous education and personal growth.