As I See It

Dr. Jeff Kegarise discusses diabetes with Dr. Arrindell. Dr. Arrindell grew up in the Virgin

Islands, went to college at Michigan State, went to medical school at the University of Iowa, as

well as did his residency at the University of Michigan. Dr. Arrindell and some of his fellow

medical professionals founded a practice called Tennessee Retina in 2008. Dr. Arrindell's

practice is well known for quality care and advanced high level research into retinal issues and

diseases.

November is National Diabetes Awareness Month and Diabetic Eye Awareness Month. Dr. Jeff

discusses how there is a lot of talk in the healthcare community about the “diabetic epidemic”.

Dr. Arrindell discusses that there is an increasing volume of patients with diabetes however the

number of cases he sees with advanced diabetes and advanced diabetic eye issues has

decreased. Dr. Arrindell attributes this to catching issues in patients earlier.

Dr. Jeff Kegarise introduces Performance Vision Therapy. Dr. Kegarise introduces Holli Weaver

who works with Performance Vision Therapy at Cool Springs Eye Care and Donelson Eye Care.

Performance Vision Therapy is essentially physical therapy for the eyes.

There are three main areas where a patient would need vision therapy. Those are, lazy eye

issues, muscle or functional issues in the eye, commonly associated with reading, and the eye

brain relationship, which has to do with visual processing.

Dr. Jeff Kegarise has Ron Kegarise on As I See It. Ron Kegarise is Dr. Jeff’s father. Ron

Kegarise has previously appeared on As I See It to discuss metallurgy in eyecare. Dr. Jeff

Kegarise takes this episode to discuss one of his personal interests with his father, football. Dr.

Jeff discusses with his father the most memorable of the Heisman Trophy winners he has

witnessed throughout his lifetime.

Ron Kegarise discusses some of the younger players throughout his lifetime who have been

more of the memorable Heisman Trophy winners for him. Dr. Jeff and Ron Kegarise are very

fond of the Ohio State Buckeyes football team.

Ron Kegarise discusses how during his high school career in the 1950’s modern day protective

gear such as face masks on helmets were not often worn and even considered taboo.

Director of Marketing Cole Evans introduces One Patient At a Time Lessons 5 & 6. The novel One Patient At a Time is now available on Amazon. This book is not specifically only for Optometry, this book is applicable to all healthcare fields and professionals.

Lesson 5 is titled “Welcome To The Office”. Dr. Jeff discusses the importance of knowing your patients names, and calling your patients by their name. Dr. Jeff and Cole Evans discuss the importances of personalization with every patient that walks into the practice. This is to make every step of the way feel comfortable and personal for the patient.

Dr. Jeff puts a significant emphasis on the amount of time a patient spends in his offices. He wants to minimize the amount of time patients spend waiting to show them that their time is valued and that the practices will make every effort to not waste the patients time.

“One Patient At a Time should be required reading for students at every medical, dental, and optometry school” - Dr. Tuck

Dr. Tuck is a hospitalist, he specializes in hospital medicine. He recognizes the concepts discussed in One Patient At a Time are relevant to not only the outpatient sector of healthcare but hospital care and primary care as well. Dr. Tuck appears in a previous episode.

Cole Evans discusses lessons 3 & 4 of One Patient At a Time… “Smile When You Say That” & “Greet Everyone With a Smile and Make Eye Contact”. Dr. Jeff believes in the power of simplicity, this lesson is simple to act upon and implement, yet it can have a large impact on how patients feel about their experience. Dr. Jeff strives for excellence in his eye care practices.

Dr. Jeff and Dr. Susan in their book say “Expect it, Demand It”. This means that the expectation for this must be set with the team, and then adherence to this expectation needs to be demanded to ensure that the level of excellence within the practice is met.

Cole Evans, Director of Marketing introduces Jeff Kegarise, and discusses the previous episode that introduces Dr. Jeff and Dr. Susan’s book “One Patient At a Time”. Cole and Dr. Jeff begin to discuss relationships within the field and how the provider patient relationship begins from the very first interaction with the patient. Dr. Jeff is passionate about having an impact on patients before they even enter the office.

Cole and Dr. Jeff discuss how important patient reviews are to them at Cool Springs and Donelson Eye Care. Dr. Jeff and Dr. Susan want their patients to know that they come first as a person and Dr. Jeff and Dr. Susan put respect for their patients first and it is the priority of every visit before eye care even begins.

Dr. Jeff discusses his plan of action for what occurs when he deals with dissatisfied patients. He tries to reach out to patients and find out what has happened and what can be done to fix the issue.

Dr. Jeff Kegarise introduces Paige Pantall. Paige is the Director of Training and Culture and the Community Marketing Specialist at Cool Springs Eye Care and Donelson Eye Care. Dr. Jeff discusses with Paige the process of new employee onboarding at Cool Springs and Donelson Eye Care. Dr. Jeff and Paige discuss the importance of employees properly and accurately representing the business, which is why Cool Springs and Donelson Eye Care have implemented internal employee onboarding 101 classes.

On an employee’s first day they meet with Paige and complete the initial onboarding process. New employees are introduced to staff members and team leadership, given company information, and given a tour of the practices. Once a month Cool Springs and Donelson Eye Care do a new employee onboarding 101 class. Employees are hired from a variety of different backgrounds, the employee onboarding 101 class ensures that all employees are integrated into Cool Springs and Donelson Eye Care smoothly.

The post Ep. 017 Onboarding New Team Members with Paige Pantall appeared first on Drs. Jeff and Susan Kegarise.

Dr. Kegarise introduces Cole Evans, president of the Evans Company, and director of Marketing

for Cool Springs Eye Care and Donelson Eye Care. Dr. Kegarise brings up the topic of social

media in healthcare with Cole. Dr. Kegarise and Cole discuss the importance of social media

not only to physicians but to medical practices and the field of healthcare as a whole. Social

media for doctors can have a great impact, there are countless channels and platforms for

doctors to reach out and enter the market, engaging with their patients.

Cole Evans discusses the importance especially for doctors, through the channels of social

media, letting people into their businesses and practices, by telling their story. Marketing is

relevant even in the health industry. Media and especially social media are important platforms

for healthcare professionals to be involved in because of the high volume of customers reached

through these channels. Dr. Jeff and Cole discuss the evolution of marketing through social

media and how this process has evolved over the years.

Cole Evans introduces Dr. Susans and Dr. Jeff's book and new publication, “One Patient at a

Time”. Dr. Jeff discusses why himself and his wife Susan decided to write a book in the midst of

running multiple eye care practices. Dr. Jeff explains that he wanted to share his experiences in

his quest to make every single one of his patients feel special. Dr. Jeff and Dr. Susan have built

their practices on making patients feel as if they are the only patient every time they visit the eye

care practices. Dr. Jeff and Dr. Susan decided to co-author a book to share those experiences,

and share that passion in delivering a great and courteous experience for patients. Dr. Jeff and

Dr. Susan wanted to share how and why they have built and ran their eye care practices the

way that they have, with patients in mind. Dr. Jeff and Dr. Susan’s passions led to the creation

of their book One Patient at a Time.