As Told By Nomads

Today's episode is with Anne Bahr Thompson. She is the founder of the brand consultancy Onesixtyfourth and former executive director of strategy and planning at Interbrand. In her book, DO GOOD: Embracing Brand Citizenship to Fuel Both Purpose and Profit , she explains how to embed social consciousness into a company's DNA.

She offers a five-step model “that integrates doing good activities…with brand development to strengthen a brand’s reputation, foster greater loyalty, and enhance value creation. It’s a win-win-win solution that mutually benefits consumers, companies, and society.” The five steps of Brand Citizenship logically flow from one another:

1. Trust: Don’t Let Me Down. Brands that deliver on their promises are trusted more. Digital communications and information channels have made reciprocity one of five key requirements for trusted brands.
2. Enrichment: Enhance Daily Life. People identify more with—and are less price sensitive toward—brands that help them to simplify their routines, make mundane tasks less dull, and enrich their daily lives.
3. Responsibility: Behave Fairly. In a post-recession, flattened, and transparent world, customers expect brands to treat their employees fairly, behave ethically, and be proactive in their business practices.
4. Community: Connect Me. Brands that rally communities, motivate behavioral changes and fix social problems – provided they are not overtly political – attract more loyalists.
5. Contribution: Make Me Bigger Than I Am. Brands that play an active role in creating a more positive and life-enhancing future enrich loyalists’ lives by improving life on the planet.

DO GOOD helps leaders understand where their organizations are starting on the ME-to-WE continuum of Brand Citizenship and how to develop metrics to measure the perceptual, social, and financial impact of initiatives and programs. The book presents a wealth of business and brand case studies—ranging from legacy businesses to social enterprises, including Apple, Google, AMAZON, Walmart, and Vaseline to H&M, SunTrust Bank, Chipotle, Trader Joe’s, IKEA, and Burt’s Bees, as well lesser known companies such as Plum Organics, Lush, and Seventh Generation. With DO GOOD, business leaders will get an edge on implementing Brand Citizenship: a win-win-win solution for customers, society, and the bottom-line.

Resources Mentioned In The Episode:

• DO GOOD: Embracing Brand Citizenship to Fuel Both Purpose and Profit: https://www.amazon.com/Do-Good-Embracing-Citizenship-Purpose/dp/0814438393
• Onesixtyfourth: https://www.onesixtyfourth.com/
• Brand Citizen Website: https://www.brandcitizenship.com/

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Today's episode is with Paul Angone. Paul is one of the leading voices in the nation to, and for, the Millennial generation.

He is the best-selling author of 101 Secrets For Your Twenties and All Groan Up: Searching For Self, Faith, and a Freaking Job!, a sought-after national keynote speaker for corporations and keynote speaker for colleges and universities, and the creator of AllGroanUp.com, which has been read by millions of people in 190 countries.

Paul is also an organizational consultant, trainer, and Millennial influencer who specializes in helping companies attract, retain, develop, and harness the best strengths of the Millennial generation. Paul has been honored to work with amazing companies like Intel Security, Wells Fargo, and Aflac through speaking engagements and Millennial influencer branding and awareness campaigns.

In today's episode we dive into his new book, 101 Questions You Need to Ask in Your Twenties Book and discuss the pertinent questions millennials need to ask themselves. These questions, he believes set the table for their success. It was a really fun episode and I hope you enjoy it!

Resources Mentioned In The Episode

• 101 Questions You Need to Ask in Your Twenties Book: https://www.amazon.com/dp/0802416918/ref=sspa_dk_detail_3
• All Groan Up Website: www.allgroanup.com
• Personal Website: http://paulangone.com/

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Hasan Minhaj is one of my favorite comedians and in his Netflix special, here’s the part that really stuck with me and applies to all our lives as we seek to become better and braver leaders. 

Also congrats on your Netflix deal!

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Today's episode is with Michael Mateer, the founder of Mocara, one of the fastest growing dog breeding companies in the world. Our episode is jam packed with multiple tips on how to build a successful brand, community and become a thought leader. As someone who has studied several growth hacks, Michael isn't shy about sharing what works. It's no secret he has seen his brand rise at an astronomical rate.

Resources Mentioned In The Episode

• Mocara Website: https://mocara.co.uk/
• Mocara's Facebook Page: https://www.facebook.com/Mocara.co.uk/
• Michael Mateer's Facebook: https://www.facebook.com/michael.m.mateer
• Instagram: https://www.instagram.com/realmocara/

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Today's interview is with Ming Chan. Ming is the CEO of The1stMovement, Ming was named as one of the "Top 10 Asian Entrepreneurs in America" by Inc. Magazine, and has led the agency to 3 offices worldwide and recognized as one of the top Digital Agencies in the world by SoDA (Society of Digital Agencies).

A Silicon Valley software engineer by trade, Ming was the recipient of the prestigious Primetime Emmy® award in "Technical Excellence in Interactive TV", and has architected many digital solutions for some of the world's most renowned brands including 20th Century Fox, ABC, Adobe, Apple, AMD, Cisco, Disney, Microsoft, Nike, HP, Intel, Sun Microsystems, Sony Pictures and more, and worked for TBWA/Chiat/Day, AKQA, and eHarmony as Technical Leads/Directors before founding The1stMovement in 2006.

We dive into his career as a digital executive, how he navigated cultural divides and the future he sees for digital professionals.

Resources Mentioned In The Episode

• Ming Chan's LinkedIn Page: https://www.linkedin.com/in/mingchan/
• The1stMovement: https://www.the1stmovement.com/

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Ladies and gentlemen, there are two reasons why people don’t believe they can change the world today. Fixed mindsets and limited world views. We can’t afford to be shortsighted though because when you change the way you see things, the things you see change. Individuals with a fixed mindset seek to validate themselves. Individuals with a growth mindset focus on developing themselves. 

The work to change the world does not end at the offices of law enforcement or governments. It begins with us, in our backyards, our families, our schools, our spheres of influence and our minds.

All of us here are leaders in some shape or form and we are growing up amongst each other so our actions matter. You are symbols in some way. You can be symbols of love and hope or symbols of hate and intolerance. The choice is yours.

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Today's interview is with Dan Pierson, the founder of Bolt Collective.

Bolt is a new membership community of travelers pooling their money to access otherwise impossible travel experiences. They leverage group purchasing power to negotiate substantial discounts from lodging and activity vendors, bringing prohibitively expensive travel within financial reach of creative artists, social entrepreneurs, and freelancers. Or, anyone else looking for a good adventure.

Dan himself is the former Lyft Travel Partnerships Lead, the founder of Subway Sets, and is super dynamic. He's traveled so many places around the world, has gone on so many epic adventures and is very community-focused. We discuss:

• His unconventional adventures
• Why he thinks travel is so important today
• Why he created Bolt Collective AND
• What he has learned about business while being an entrepreneur.

Resource Mentioned In This Episode:

• Bolt Collective : https://www.boltcollective.co/

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Today's interview is with Charlie Birch, the co-founder/director of program development of Rebel + Connect. Her work with leaders of remote teams allows them to gain clarity of purpose when envisioning, designing, and implementing custom retreat programming. Being part of the Rebel + Connect leadership team allows her to pull from all her life experiences and areas of expertise to empower her clients to design and actualize innovative custom retreat programing.

Before joining forces with her co-founders to build Rebel + Connect, she worked remotely as a Data Entry Specialist, Independent Brand Ambassador, Youth Mentor, Executive Assistant, Health Coach, Life Coach, Vice President, and an Advisory Board Member.

In today's interview, we focus on:

• The unique human challenges of leading from a distance
• Facilitating meaningful collaborations and strong team bonds amongst people who rarely meet face to face AND
• Creating impactful company cultures that not only help you attract and retain the best talent but also provide team members with a sense of purpose

Resources Mentioned In Today's Episode

• Remote Work Summit: www.rebelandconnect.co/remote-work-summit-2018
• Rebel + Connect: www.rebelandconnect.co/

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In today's episode, I share why I use my voice today. People are always looking to be inspired. Imagine being told that what you say and do doesn't matter. Imagine living in a world that doesn't give you enough heroes for you to identify with. Imagine being told that no matter how hard you try, you will never amount to anything.

Now I want you to understand that that reality exists for more than half of our world today and we have a responsibility to be louder and braver than all the evil that exists around us. Our voices DO matter and you never know who is watching or listening so don't take for granted the platforms you have and the spheres of influence you operate in right now.

Tupac Shakur once said, “I'm not saying I'm gonna change the world, but I guarantee that I will spark the brain that will change the world.” That ability exists for you as well. Our voices collectively and individually matter so go out and use your DIFFERENCE to make a DIFFERENCE!

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Hosted on Acast. See acast.com/privacy for more information.