As Told By Nomads

Today's interview is with Robert Glazer. Robert is a founder, author, speaker and expert in growing revenue and profits for the largest brands. He is an industry thought leader in performance marketing, entrepreneurship, leadership and culture. He has extensive experience in the consumer, e-commerce, retail, online marketing, and ad-tech industries—partnering with brands such as adidas, ModCloth, Reebok, Target, Gymboree, and Warby Parker. 

Our conversation went through a whole range of things from affiliate marketing to finding your path and the importance of leadership today.

Resources Mentioned In The Episode

• Friday Forward: www.fridayfwd.com
• Acceleration Partners: https://www.accelerationpartners.com/
• Personal Website: https://www.robertglazer.com/

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Today's Interview is with the incredible Isabel Hundt. Isabel's journey started with a prophetic dream at the age of twelve. The German native had to tackle many obstacles to see that dream of speaking in front of thousands of people (in English) become reality. Her biggest obstacle turned out to be to fully connecting with her heart and Soul to accept who she is as an Empath-Warrior™ and her unique gifts. From experiencing rejection and betrayal, to life-altering "failures", to depression and anxiety; Isabel's life is a great reflection of how anyone can create a deep spiritual connection within to discover and own their unique superpower and be able to powerfully step into their mission field.

Today, Isabel is a successful Public Speaker, certified Transformation Coach working with Empaths and Empath-Warriors™, Emotions Clearing Practitioner and published Author of The Power of Faith-Driven Success.

Her keynotes and motivational speeches revolve around navigating your emotional world, the power of intuition and the importance of trust and perseverance in today’s society.

Resource Mentioned In The Episode

• Isabel's Website: https://www.isabelhundt.com/

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Let me tell you a story. A story about the life of stars. They can live for billions of years and in their lifetime, boy do they shine. ⭐️ 🌟

They glow during the day, but we can't see them because of the glare of sunlight. However, if you were standing on the moon where there is no atmosphere, you would see the stars both day and night.

So that means that even though, the clouds and the sun block them, they are always there. ⛅️ In fact, they shine brightest in the dark. 🌌

Now let’s talk about you and why you’re a star. Did you know that you can shine if you refuse to dampen your light? 🏋🏾‍♂️🏋🏿‍♀️💃🏽🕺🏾Conventional wisdom says you must wait for others to call you a star before you declare yourself one but If you want to be exceptional then by definition, being exceptional requires you to be an exception to the rule. Star in your life before someone else demotes you to a recurring cast member.

Just as a star lives up in the sky, live in the sky. Just as it holds itself together by the force of its own gravity, hold yourself together by the force of your identity. 

Just as it shines every day without fail even when we don't see it, show up everyday even when no one is watching. 

Just as it shines brightly in the dark, step into your lowest moments confidently knowing you have an opportunity to grow.

Steve Jobs once said your time is limited so don’t waste it living someone else’s life.

Start

Today

And 

Reveal yourself 

__

⭐️ Use your difference to make a difference. ⭐️ 

Blog post: http://tayorockson.com/blog/did-you-know-youre-a-star

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Today's interview is with Jorgen Sundberg. As a recruiter in 2003, Jorgen caught the early wave of digital marketing and tested many talent attraction tactics. Some failed, some didn’t, so for years. He kept updating and testing strategies while managing hiring campaigns for giants like IBM, Accenture, SAP, and Deloitte.

By late 2009, he thought he had enough proof: when social media communicated an uncommon employer brand = talent attraction improved.

Yet repeatedly he saw employer brands play safe.

Timid, decaf company missions – hung in corporate offices with words like innovation, cutting-edge, passion, and stakeholder. *yawn* As charming as a poor chap that tries to be liked by everyone.

Over time, a question took shape in his mind:

How might a well-crafted employer brand affect talent attraction if you aren’t a market leader?

This question continued to take shape over time and in late 2009, he quit his job to start Link Humans.

In this episode, we discuss:

• What Employer Branding & Employer Advocacy are
• Why brand value is important for potential employees
• How he defined his identity as a Swede and a Brit
• How to encourage employees to tell stories

Resources Mentioned In The Episode

• Employee Advocacy: The Ultimate Handbook: https://linkhumans.com/employee-advocacy-book/
• Employer Branding Podcast: https://linkhumans.com/category/podcast/
• Link Humans: https://linkhumans.com

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Today's interview is with business mogul, entrepreneur, author, investor, cancer survivor, and provocateur, Kelsey Ramsden. Twice named Canada’s Top Female Entrepreneur and one of Canada’s Most Powerful Women, she is globally recognized by Fortune 500 Companies who have both awarded her and invited her into exclusive women-on-top programs and think tanks.

We discuss how to survive one’s own success and what to do when we have reached that lonely place where the world tells us we are on top but internally we feel like we’ve lost our edge and drive. We also dove into what we learned about life after our near death experiences.

Resource Mentioned In The Episode

• Website: http://kelseyramsden.com/

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Today's interview is with Jack Davis. Jack is the CEO and Founder of Crypt TV. The core of the company is taking the scary genre and developing content for digital, social and hand held device distribution. The company has quickly established themselves as the key player in the space where partners/investors include Jason Blum and Eli Roth.

The company features 18-employees ranging in age from 26-39. Their goal is to create the next generation of iconic monsters. The content and development process combines grooming young filmmakers working on inspired creative and adding the immense amount of data and feedback they have because of getting millions of views everyday while also gaining tremendous understanding of their audience.

Resources Mentioned In The Episode

• Crypt TV's website: http://crypttv.com/
• Crypt TY's YouTube Page: https://www.youtube.com/crypttv
• Crypt TV's Twitter Page: https://twitter.com/CryptTV
• Jack Davis's Twitter Page: https://twitter.com/notjackdavis

I call him the Kevin Feige of the monster universe and you'll find out why pretty soon as you listen to the interview.

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Today's episode is with Chris Dayley. Chris is a digital marketing entrepreneur with a passion for helping businesses succeed online. After spending years driving traffic through SEO and PPC efforts, Chris turned his attention to the user experience of websites to see if he could influence traffic to convert better. After running his first successful test, he fell in love and began focusing on helping businesses test their website experience.

In 2014, he started his Conversion Optimization agency Dayley Conversion, which was a full service agency helping businesses discover what converts best on their sites through testing. In 2016 he merged his company with Disruptive Advertising, where he currently works as VP of site testing and optimization. They offer full- service A/B testing solutions to clients including strategy, design, development and analytics. 

We touch on the following in our interview

• How to get your website to convert better
• How to turn PPC traffic into customers (PPC + A/B Testing)
• Psychology of Marketing - what influences your website audience behavior?

Resources Mentioned In The Episode

• Optimizely: https://www.optimizely.com
• VWO: https://vwo.com
• Unbounce: https://unbounce.com/
• Disruptive Advertising: https://www.disruptiveadvertising.com/

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Today's interview is with Judith Humphrey. Judith is a communications expert who equips leaders to speak effectively in any situation by preparing to be spontaneous.

For senior leaders, spontaneous moments to influence and inspire happen daily – in meetings, in the corridor, in a tweet. To shine in these moments leaders must learn to listen, think, and respond within seconds. In her new book, Impromptu: Leading in the Moment, she discusses different ways to do this.

We discuss the following in our interview:

• The power of “Scripting” yourself for any occasion
• How to toss the index cards and develop impromptu remarks in the new age of speeches
• How to instantly read any audience, anywhere, of any size
• Lessons from great impromptu speeches throughout history
• Tips to rapidly collect your thoughts and craft a persuasive message
• How to master body language and speak with the physical presence of a leader

Resources Mentioned In The Episode

• Impromptu: Leading in the Moment Book: https://www.amazon.com/Impromptu-Leading-Moment-Judith-Humphrey/dp/1119286751

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If you prefer to read this as a blog post, click here; http://tayorockson.com/blog/2018/5/6/how-to-build-a-following-with-your-expertise

One of the most common challenges I have noticed while working with aspiring thought leaders and change makers is that a lot of them struggle with ways to position themselves as experts or the go-to people in their field of interest.

In fact, the number one question I get asked is this:

"What is the best way to communicate to my potential clients and the world that I am a subject matter expert in XXX?"

Essentially, they want to know how they can translate their expertise in a way that demonstrates trust and leads to a following.

So I recently asked Josue Peña, a growth expert who has a 200 million follower network this same question when I interviewed him for Thought Leader Academy (https://www.thoughtleaderprogram.com/courses/membership) and here's what he said: 

• Provide value in what you're an expert in OR
• Become the Google of the niche you want to be an expert in

I explain further in this episode.

____________________

If you want to work with me one on one, click here http://tayorockson.com/brand-with-a-purpose/

If you want to learn from several of the brightest thought leaders in the world, click here https://www.thoughtleaderprogram.com/courses/membership

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Today's interview is with Mark Fowler. Mark is the president of Stowe Management Corporation, and a business re-engineering specialist. Deficiencies in the way we communicate and increasingly divisive rhetoric espoused by our local and national leaders has seeped into our professional environments.

He is on a mission to create business environments that embody a culture of peace. Alongside Barbara Gaughen-Muller, Fowler developed a program, Revolutionary Conversations, to improve the quality of workplace interactions in order to help improve not only the peaceful culture of a business but also its bottom line. The methodology taught by Fowler and Gaughen-Muller can be used to overcome some of today’s most difficult business problems, including improving hiring and training, promoting employee engagement, reducing workplace harassment and bullying, uniting a group around a common purpose, and anything else that requires interaction for superior success.

We talk about how to encourage productive, peaceful communications between businesses and internally.

Resources Mentioned In The Episode

• Stowe Management Corporation: http://www.estowemanagement.com/
• Mark H. Fowler Linkedin Page: https://www.linkedin.com/in/markhfowler
• Revolutionary Conversations Book: https://www.amazon.com/Revolutionary-Conversations-Tools-Need-Success-ebook/dp/B00HNUE3IA
• One on One Coaching: http://tayorockson.com/brand-with-a-purpose/
• Thought Leadership Membership Platform: https://www.thoughtleaderprogram.com/courses/membership

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