Why are so many business owners afraid to raise their prices?In Episode 15 of ASAP Unfiltered, Tasha sits down with entrepreneur Dave to talk about business growth, leadership, pricing, hiring, systems, and what it really takes to build a brand from the ground up.From launching Midnight Legacy to building teams and navigating the challenges that come with growth, Dave shares lessons learned through experience—the good, the bad, and the things nobody warns you about when starting a business.They discuss:• Why business owners struggle with raising prices• The challenges of building a brand from scratch• Leadership lessons learned along the way• Hiring mistakes and building strong teams• The importance of systems and processes• Balancing growth without creating chaos• What keeps entrepreneurs up at night• The vision behind Midnight LegacyWhether you're a business owner, entrepreneur, leader, or someone thinking about starting a company of your own, this episode offers valuable insight into what it takes to build something that lasts.🎙️ ASAP Unfiltered is where we have real conversations about business, leadership, entrepreneurship, and the lessons learned along the way.---About ASAP Commercial DoorsASAP Commercial Doors provides commercial door repair, installation, and preventative maintenance services across North Carolina and Arizona. Our team specializes in storefront and overhead doors, helping businesses stay safe, secure, and operational.📞 (704) 668-0988🌐 https://asapcommercialdoors.comFollow ASAP Commercial DoorsInstagram: @asapcommercialdoorserviceFacebook: ASAP Commercial DoorsLinkedIn: ASAP Commercial DoorsKeywords:entrepreneurship, business growth, pricing strategy, raising prices, leadership, hiring, company culture, systems, small business, startup founder, business owner podcast, entrepreneur mindset

What does it take to lead in a male-dominated industry?In Episode 14 of ASAP Unfiltered, Tasha sits down with Alicia Green of Go Green Plumbing, Heating & Air to discuss her journey in the home services industry, the realities of leadership, and the lessons learned while growing a company.From the early years of building the business to navigating growth, culture, and leadership challenges, Alicia shares an honest look at what it takes to lead a team and scale a company in today's market.They discuss:• How Alicia got started in the industry• The challenges and uncertainty of the early years• Leading in a male-dominated field• Leadership lessons learned the hard way• How leadership evolves as a company grows• Protecting culture while scaling a business• What separates A-players from average performers• Problems that emerge as companies grow• Changes impacting the home services industry todayWhether you're a business owner, leader, entrepreneur, or someone looking to grow within your organization, this episode offers valuable insight into leadership, culture, and long-term success.🎙️ ASAP Unfiltered is where we have real conversations about business, leadership, the trades, and the lessons learned along the way.---About Go Green Plumbing, Heating & AirGo Green Plumbing, Heating & Air is a leading home services company providing plumbing, heating, and air conditioning solutions while focusing on exceptional customer service and sustainable growth.---About ASAP Commercial DoorsASAP Commercial Doors provides commercial door repair, installation, and preventative maintenance services across North Carolina and Arizona. Our team specializes in storefront and overhead doors, helping businesses stay safe, secure, and operational.📞 (704) 668-0988🌐 https://asapcommercialdoors.comFollow ASAP Commercial DoorsInstagram: @asapcommercialdoorserviceFacebook: ASAP Commercial DoorsLinkedIn: ASAP Commercial DoorsKeywords:women in leadership, home services, business growth, company culture, leadership development, trades industry, women in trades, entrepreneurship, service business, home services industry, business podcast

Marketing is changing faster than ever. The question is: are businesses keeping up?In this episode of ASAP Unfiltered, Tasha sits down with Katie Biddle from Call Dad to discuss the future of marketing, how AI is reshaping the way customers find businesses, and the biggest mistakes contractors are making right now.From Google search and AI-generated results to reviews, reputation management, radio, TV, and digital advertising, this conversation covers what business owners should be paying attention to—and what could be costing them opportunities.They discuss:• How AI is changing Google search• What companies should know about AI-generated search results• Why reviews and online reputation matter more than ever• The role of radio, TV, and traditional media in today's marketing landscape• The biggest marketing mistakes contractors make• The fastest ways businesses waste money on marketing• What companies will regret not adapting to over the next few yearsWhether you're a contractor, business owner, marketer, or entrepreneur, this episode offers valuable insight into where marketing is headed and how to stay ahead of the curve.🎙️ ASAP Unfiltered is where we have real conversations about business, leadership, marketing, the trades, and the lessons learned along the way.About ASAP Commercial DoorsASAP Commercial Doors provides commercial door repair, installation, and preventative maintenance services across North Carolina and Arizona. Our team specializes in storefront and overhead doors, helping businesses stay safe, secure, and operational.📞 (704) 668-0988🌐 https://asapcommercialdoors.comFollow ASAP Commercial DoorsKeywords:contractor marketing, AI marketing, Google search, local SEO, reviews, reputation management, contractor business, marketing strategy, digital marketing, business growth, service industry marketing, trades marketing

What if one of the best career opportunities today doesn't require a four-year degree?In this episode of ASAP Unfiltered, Christos and Larson sit down to discuss the growing opportunities within the skilled trades and why more people should be paying attention.With AI changing industries and companies across the country struggling to find qualified workers, the trades continue to offer something many careers can't: strong earning potential, job security, and clear opportunities for growth.They discuss:• Why the trades are facing a skilled labor shortage• The earning potential available without a college degree• Common misconceptions about careers in the trades• Why skilled labor is becoming more valuable than ever• The impact AI may have on the workforce—and why the trades remain difficult to replace• Advice for young people considering their career optionsWhether you're a student, parent, business owner, or someone considering a career change, this episode offers a fresh perspective on one of the biggest opportunities in today's workforce.🎙️ ASAP Unfiltered is where we have real conversations about business, leadership, the trades, and the lessons learned along the way.About ASAP Commercial DoorsASAP Commercial Doors provides commercial door repair, installation, and preventative maintenance services across North Carolina and Arizona. Our team specializes in storefront and overhead doors, helping businesses stay safe, secure, and operational.📞 (704) 668-0988🌐 https://asapcommercialdoors.comFollow ASAP Commercial DoorsKeywords:skilled trades, trade careers, blue collar jobs, careers without college, skilled labor shortage, construction industry, technician careers, HVAC careers, commercial doors, trades podcast, workforce development, career growth

Does growing up in a family business automatically make you a leader?In Episode 11 of ASAP Unfiltered, Tasha sits down with Stefan from Elnik Systems to talk about leadership, earning trust, and stepping into responsibility inside a family business.This conversation goes beyond titles and roles — it’s about what leadership actually looks like when people’s jobs, trust, and future are tied to the decisions you make.They talk about:Growing up in the business vs earning leadershipThe pressure that comes with family business expectationsLeadership beliefs that changed over timeLeading through a major company transitionGetting people to buy into uncomfortable changeProtecting culture while growingBalancing discipline, accountability, and empathyWhether people are capable of more than they thinkThis episode is an honest conversation about growth, difficult decisions, and becoming the kind of leader people choose to follow.Whether you’re leading a team, growing a business, or figuring out who you want to become as a leader — this one’s worth the watch.🎙️ ASAP Unfiltered — real conversations about business, leadership, and lessons learned along the way.About ASAP Commercial DoorsASAP Commercial Doors provides commercial door repair, installation, and preventative maintenance services across North Carolina and Arizona.📞 (704) 668-0988🌐 https://asapcommercialdoors.comKeywordsfamily business, leadership, business growth, leadership development, company culture, succession planning, business ownership, entrepreneurship, leadership lessons, trades industry, business podcast

What’s the biggest threat construction companies aren’t paying attention to?In this episode of ASAP Unfiltered, Tasha sits down with Conor Egan of Queen City IT to talk about the hidden risks construction companies face every day — from operational mistakes and weak systems to cybersecurity threats like ransomware and data breaches.Conor works closely with companies in the construction industry and shares the patterns he sees over and over again: what separates growing companies from the ones that stay stuck, the most expensive mistakes contractors make, and where businesses are the most vulnerable without even realizing it.They also dive into:The common mistakes construction companies are making right nowWhy smaller companies still become targetsHow ransomware and data breaches can impact operationsWhich systems are most at riskWhat growing companies are doing differentlyThis episode is a real conversation about the risks, challenges, and blind spots many contractors overlook until it’s too late.🎙️ ASAP Unfiltered — real conversations about business, the trades, leadership, and lessons learned along the way.About ASAP Commercial DoorsASAP Commercial Doors provides commercial door repair, installation, and preventative maintenance services across North Carolina and Arizona. Our team specializes in storefront and overhead doors, helping businesses stay safe, secure, and operational.📞 (704) 668-0988🌐 https://asapcommercialdoors.com

What does it really take to succeed in the trades — especially as a woman in the industry?In this episode of ASAP Unfiltered, Tasha sits down with Lisa Forrest from Contractor Commerce to talk about her journey into the contractor space, the realities of working in a male-dominated industry, and the lessons she’s learned along the way.From first impressions to building credibility and growing within the industry, this conversation brings a real and honest perspective on what it takes to stand out.They also dive into:What makes contractors different from other business ownersWhat separates companies that grow from those that stay stuckHow technology and AI are changing the contractor spaceThe experience of being a woman in a male-dominated industryLeadership, growth, and the mindset behind long-term successThis episode blends business, personal growth, and industry insight into one powerful conversation.If you’re in the trades, working with contractors, or looking to grow in this space — this is one you don’t want to miss.🎙️ ASAP Unfiltered — real conversations about business, the trades, leadership, and lessons learned along the way.About ASAP Commercial DoorsASAP Commercial Doors provides commercial door repair, installation, and preventative maintenance services across North Carolina and Arizona. Our team specializes in storefront and overhead doors, helping businesses stay safe, secure, and operational.📞 (704) 668-0988🌐 https://asapcommercialdoors.comwomen in trades, women in construction, contractor business, trades industry, contractor growth, construction technology, AI in construction, leadership, service business growth, contractor commerce, trades podcast

This episode is a little different — but the conversation is one every business owner can relate to.In Episode 9 of ASAP Unfiltered, Tasha sits down with Melissa Restrepo, owner of Mel Blu’s Infusion & Wellness Studio in Mooresville, NC, to talk about what it really takes to build a business from the ground up.From starting before you feel ready to figuring things out as you go, Melissa shares her journey into entrepreneurship — what pushed her to take the leap, what she got wrong early on, and how she’s grown as both a business owner and a leader.They dive into:What it’s like starting a business with no clear roadmapThe mindset shifts that come with growthLeadership — and learning it the hard wayBuilding discipline and the habits that actually matterBalancing business, life, and personal growthThis episode isn’t about having it all figured out — it’s about showing up, learning as you go, and becoming the person your business needs you to be.Whether you’re in the trades, running a business, or thinking about starting something of your own, this conversation will hit home.🎙️ ASAP Unfiltered — real conversations about business, leadership, and the lessons learned along the way.About Melissa Restrepo & Mel Blu’s Infusion & WellnessMel Blu’s Infusion & Wellness Studio is based in Mooresville, North Carolina, offering wellness and infusion services focused on helping clients feel and perform their best.About ASAP Commercial DoorsASAP Commercial Doors provides commercial door repair, installation, and preventative maintenance services across North Carolina and Arizona. Our team specializes in storefront and overhead doors, helping businesses stay safe, secure, and operational.📞 (704) 668-0988🌐 https://asapcommercialdoors.comentrepreneurship, small business owner, women in business, business growth, leadership, discipline, habits for success, starting a business, wellness business, mindset, entrepreneur podcast

Most trade business owners think marketing is just running ads, posting on social media, and “getting your name out there.”But that mindset is exactly why so many are wasting money—and still struggling to get consistent, high-quality leads.In this episode of ASAP Unfiltered, Tasha Roberts and Erin Beasley break down the real truths about marketing in the trades—what’s actually working in 2026, what’s not, and where most businesses are going wrong.This isn’t theory. This is what we see every day working with real trade businesses.🔥 In this episode, we cover:What most trade owners think marketing is (and why it’s wrong)The biggest waste of marketing dollars right nowWhy more leads ≠ better leadsWhat actually brings in high-quality, ready-to-buy customersAttention vs trust—and which one really mattersWhat trade businesses should STOP posting immediatelyThe disconnect between marketing and operations (and how it’s costing you money)Is AI actually helping… or just creating more noise?What’s actually working in marketing in 2026If you’re a business owner, sales leader, or in the trades and tired of guessing when it comes to marketing—this episode will change how you think about it.🎧 Subscribe for more real conversations on business, leadership, and the trades from ASAP Unfiltered.📲 Follow for more:Instagram: @asapcommercialdoorserviceInstagram: @socially_erin_💻 Book service or learn more:https://asapcommercialdoors.com/commercial-door-repair-service-lp/commercial door repair, marketing for contractors, trades marketing, small business marketing 2026, lead generation for contractors, service business marketing, Charlotte NC commercial door repair, Phoenix AZ commercial door repair, facility management, B2B marketing trades

Do people in the trades really make more than doctors?In Episode 6 of ASAP Unfiltered, Tasha sits down with Bryan Southers, Sales Manager at Call Dad (HVAC & Plumbing), to talk about careers in the trades — from working in the field to moving into sales and leadership.This conversation goes far beyond the paycheck. They break down what life actually looks like as a technician, what most people misunderstand about the trades, and what it really takes to grow in the industry.They also dive into:The transition from the field into sales and leadershipThe skills that carry over (and the ones that don’t)Leadership lessons learned the hard wayThe current state of the trades and where it’s headedAdvice for the next generation looking to build a careerWhether you’re already in the trades, thinking about getting started, or looking to grow into a leadership role, this episode gives a real look at the opportunities in this industry.🎙️ ASAP Unfiltered — real conversations about business, the trades, leadership, and lessons learned along the way.About ASAP Commercial DoorsASAP Commercial Doors provides commercial door repair, installation, and preventative maintenance services across North Carolina and Arizona. Our team specializes in storefront and overhead doors, helping businesses stay safe, secure, and operational.📞 (704) 668-0988🌐 https://asapcommercialdoors.comtrades vs college, trades careers, HVAC careers, plumbing careers, blue collar jobs, technician to sales, construction industry, skilled trades, career growth, service industry, leadership, business podcast