Ascend Business Podcast

In this episode, we reference a great thought leadership article by FounderScale on sales challenges that impact your sales pipeline.  We address common practices in salesforces that establish cadences but miss on establishing value, differentiation, and demand generation through thought leadership.  We give you several different approaches to gaining traction with your buyer in a noisy and transactional playing field.

Your company wants you to "social sell" and connect with people on LinkedIn.  Yet, you have a sales quota and need to continue driving conversations and resort to email/phone calls.  The Gen Z Generation, the tomorrow of all commerce, prefers Social Media as the #1 way they buy products/services.  

Building and designing your LinkedIn profile the right way will allow buyers to learn about you at their own speed, get educated about your brand and how you can help them, and give them options to learn more or connect with you on the platform.  In this podcast we cover 8 Key Areas you must do right, otherwise, you will miss opportunities for a buyer to be interested in you that needs your help.

Listen in on how to position your banner photo, your headline, top featured content, and about you sections to properly articulate your value proposition, what you see happening in your client's industry that they care about, and how you are addressing those areas with your content and solutions.

In this episode, Bill and James talk through how to do the right homework on your prospects before you contact them.  Then, it's all about how you position the conversation that they want to have.  This is key.  You want to find out if they share the same point of view as you do, on their business and market.  This will help you have a highly effective and rich conversation about what your buyer wants, their ideas, and curiosity about how you can help.

In this episode, Bill and I address the elephant in the room.   You.   You're stuck, overstressed, anxious, and can't find the time to do the important things in your business, like promotion, business development, and following up on leads.  We break down 4 key topics that will help you win the day, destress, and make serious progress this week:

-We break down the 4 Stages of Business and why stages 3 and 4 are where you want to focus first to win the 4th quarter

-How to accomplish the hard task(s) you've been putting off in 20 minutes or less

-How to have and choose a winning mindset to approach your day 

-Get reacquainted with your why, and let that pull you to take decisive key action now

Email us at [email protected] or text us at (973) 310-2803 for a 1-on-1 business consultation to help you grow and win now.

In this episode, Bill and I share with you how to:

Goodies included in this episode:  The 7-Touch Strategy, $1 Million Dollar Pipeline Math

Want a 1on1 look from us to help you optimize your sales pipeline?   Book a 1on1 Executive Briefing at  clientbriefing.ascendadvisers.com

Bill and I recently had a big breakthrough in our own business as we've been sharing with you some strategies and tips here on the podcast.  In this episode, we share with you what happened, how we did it, and how you can have a breakthrough too by answering some key questions about your ideal client and market you want to serve in.   Bonus giveaway:  Send us your top 10 reasons why your buyer should meet with you, and we'll give you free feedback on your messaging.  Email us at [email protected]