Now would be a good time for Europe to challenge the creative and technological dominance of the US in video production and distribution argues Christian Knaebel, Founder Director of Global Media Consult in this conversation with our Research Director Richard Marks. How can the use of subtitling, dubbing and AI-powered… Read more

Our latest podcast is a special edition, the first in a series of three panels where we pull together a group of measurement experts to help understand what measurement will look like in 2030. In later episodes we’ll look at the skills the industry are going to need and how… Read more

What are the key financial and strategic considerations for broadcasters when partnering platforms like YouTube? Can they effectively leverage YouTube to reach younger audiences whilst maintaining their brand identity and values? In this asiCast, our Research Director Richard Marks brings together two high-profile commentators with differing views to discuss the… Read more

Is it possible to arrive at a consensus on the essential requirements for cross-media measurement? In this asiCast, our Research Director Richard Marks speaks to Julien Rosanvallon, Executive Vice President of Médiamétrie, about the aims of the working-group that Médiamétrie has pulled together to work on this and which held… Read more

Barb Audiences recently announced the introduction of its Data Hub, a way to simplify access and use of Barb data by offering more choice in data access and reduction in duplication. In this asiCast, our Research Director Richard Marks speaks with Barb’s Head of Data Science, Khaled El Serafy, and… Read more

How have the streamers been performing financially since they switched from pursuing growth to achieving profitability? Our Research Director Richard Marks interviews financial analyst Ian Whittaker, Managing Director of Liberty Sky Advisors – an interview we are publishing on a day Netflix makes history in the UK with its drama… Read more

A decline of 25% in the content investment of streamers post-pandemic would seem to have settled as a new steady state which Guy Bisson, Executive Director and Co-Founder of Ampere Analysis,  has referred to as ‘75% Peak TV’. Having returned to the UK after three years in LA, Guy talks… Read more

There has been a great deal of interest shown in human attention to communications for very many years and in this asiCast Brian Jacobs of BJ&A talks to Karen Nelson-Field, Founder and CEO of Amplified Intelligence, about how it has taken so long for the subject to be taken seriously.… Read more

There was undoubtedly a buzz around the annual gathering of the global audience measurement community when they met this year in Venice. This was because, as the conference progressed, there was an increased recognition of progress being made on a number of fronts which contributed to discussions during the breaks… Read more

Increased financial pressure on advertisers to optimise their media spend in recent years has contributed to the significant growth in interest on attention over this period.  In France, CESP and the advertising research organisation IREP decided to set up a working group to look at best practice in measuring attention… Read more