Ask Brien Show

By Peter Bronstein and Traci DeForgeBusiness Entrepreneurship Management

Ask Brien Show episodes

August 12, 2022Creating a Successful Partnership Inside and Outside Marriage with Carl and Jeri Goldman
We are joined by Carl and Jeri Goldman, the owners of KHTS radio station. Throughout this episode, we discuss how they built up the success of their station after taking over from near bankruptcy. Carl and Jeri discuss creating a successful partnership inside and outside marriage while working together. Tune in today to hear how Carl and Jeri have pivoted throughout their time in the industry.
IN THIS EPISODE:
[7:15] What is Jeri’s background?
[8:29] How does radio still make it today with social media and all the other entertainment?
[10:27] Why did Carl pivot into the web space?
[14:27] How is KHTS shifting more into the internet?
[17:26] What is a suggestion for making a successful partnership inside and outside of the marriage when working together?
[21:35] What are some of the big things they have seen happen in radio in the last decade, and where are the areas in which radio is growing in the broadcast area?
[25:21] Does the growth in podcasting impact the radio station?

KEY TAKEAWAYS:
There are multiple funnels to drive success in the radio industry by using podcasts, website news, and radio news.
Throughout the years, times will come up where it is necessary to pivot in the industry and follow new trends to create a successful business.

BIO:
Carl Goldman, along with his wife, Jeri, repurchased KHTS AM-1220, Santa Clarita’s hometown station, on October 24, 2003. Since then, they have rebuilt KHTS as a critical voice of the Valley. In 2015 the radio station moved to its new headquarters on Main Street in Old Town Newhall, in the original Newhall Hardware building. The Goldman’s added 98.1FM in 2018, as a simulcast of AM-1220.
Carl Goldman has worked in radio since 1974. His experience includes seven years at a major Los Angeles radio station, KIQQ-FM. In 1980, he and a partner started their own radio syndication business, which they sold in 1983 to the Transtar Radio Networks. Carl remained with Transtar, which later merged to become Westwood One Radio, as Vice-President of Special Features through 1990.
In 1990, Carl became the CEO of Saddleback Broadcasting, Inc., which purchased radio station KBET (AM-1220), in Santa Clarita, California. In 1995, along with his CEO duties at Saddleback, he became COO of Gold Coast and High Desert Broadcasting, operating six radio stations in Oxnard/Ventura, CA, and five radio stations in Palmdale/Lancaster, CA, of which his company, Jeri Lyn Broadcasting, Inc., still owns a minority interest. The couple sold AM-1220 to Clear Channel Communications in 1998 and repurchased it in 2003.
Carl, along with his wife Jeri, raised their two sons, Ryan and Kyle in Santa Clarita. They now have two grandchildren.
LINKS MENTIONED:
Jeri LinkedIn
Carl LinkedIn
Carl Facebook
Jeri Facebook
Jeri Twitter

Email: [email protected]
30 min
August 05, 2022Happiness and Joy with Peggy Sullivan
We are joined by speaker and author Peggy Sullivan in today’s episode. Peggy discusses happiness and what it means in day-to-day life and business. She talks about value management and how focusing on our values pushes us towards our true happiness and joy. Peggy discusses the importance of employees having breaks throughout their day and how employers must focus on retaining staff. Tune in today to hear the top three things necessary to maintain happiness.
IN THIS EPISODE:
[4:55] Where did Peggy come up with “Happiness,” and what does it mean?
[7:48] How does happiness relate to the business world?
[9:49] How do you get everything done in a day?
[13:10] How do you deal with happiness issues in a work situation you disagree with?
[14:33] We explore Peggy’s background and how she got into this space.
[16:50] We listen to Peggy’s personal story about book writing experience and getting on stages.
[24:43] The big chaos of doing nothing. How to “do nothing” guilt-free.
[28:23] What three things are most important to maintain happiness?
[28:58] What was Peggy’s greatest challenge and how did she overcome it?

KEY TAKEAWAYS:
Eat, Work, Sleep, Repeat does not work. It’s hard to be our best selves when we live that way. Take a big look at your life and see where you may need intervention in your life.
Slowing down, allowing ourselves to refuel with rest, and doing nothing are vital to maintaining happiness. It’s essential to let ourselves pause every ninety minutes to refocus.
The most profound way to enhance your life is to claim responsibility for your happiness. Focus on what you can control and on self-care.

BIO:
Peggy Sullivan teaches women to nurture their mindset, professional growth, and health and wellness. She is the author of “Happiness is Your Responsibility,” does speaking engagements, and created a nonprofit women’s organization, SheCAN! Peggy teaches the tools women need to ditch the negative mindset and start living a life full of happiness.
LINKS MENTIONED:
Peggy Sullivan’s Website
Peggy Sullivan’s NonProfit – SheCAN!
Peggy Sullivan’s Facebook
Peggy Sullivan’s LinkedIn
31 min
July 29, 2022How To Create A Successful Product with Lyle Rogalla
In today’s episode, we are joined by an engineer, Lyle Rogalla. Lyle touches on what to focus on when creating a new product or service and how to have success within a business. Throughout the episode, we discuss the supply chain issues post-COVID and how to create a successful product. Lyle also touches on what to focus on in the world, including communication and limiting the focus on what is negatively happening in the world. Tune in today to hear more about the potential possibilities in the United States today and the keys to success in business.
IN THIS EPISODE:
[8:13] Lyle Rogalla’s highlights and major experiences.
[11:15] The best way to recreate the supply chain post-COVID.
[16:15] Lyle shares his thoughts about having success with or without a formula.
[21:22] What is the new product or service that will be coming out shortly?

KEY TAKEAWAYS:
If you can add value to physics and nature, you usually get a good result.
Success is not complicated. It’s simple; it’s just finding that one way in ten that’s superior, and as soon as possible finding that one way in ten that’s an absolute failure. The other eight would get you the same amount of blood, sweat, and tears; if you keep going, you’ll get there.
Expect to use trial and error with new products and services. What works perfectly on paper doesn’t necessarily work when it is created.

LINKS MENTIONED:
Lyle Rogalla Website
Lyle Rogalla Linkedin
26 min
July 22, 2022Managing Happiness with David Henzel
In today’s episode, we are joined by David Henzel, an entrepreneur who has started many businesses over the last 20+ years. David talks to us about creating businesses, how to take a business online, and tips on how to build a successful business. David talks about the importance of habits, how he created partnerships, and his coaching program, Managing Happiness. Tune in today to hear some inspiring tips on creating and promoting a business with love, not fear.
IN THIS EPISODE:
[9:37] We examine highlights of David’s 15+ year career.
[10:44] Old businesses want to go online – how would you determine building out a website?
[15:58] David explains how he created his new business.
[18:13] How does David find the partnerships to promote his business?
[19:39] What is the Managing Happiness coaching program?
[24:48] Making decisions out of love, not fear.

KEY TAKEAWAYS:
How you do one thing is how you do everything. When looking for partnerships, look at how they behave in one area of life; that’s how they will operate in other areas of life. This is an excellent way to figure out credibility.
Selling from a place of love will create fulfillment and a more successful business than selling from a place of fear, needing to hit numbers and make a certain amount of money.
Habits determine everything in your life – if you are rich, poor, happy, unhappy, obese, or in shape, it comes down to how you manage the habits in your life.

BIO:
David is the CEO of upcoach, a platform built especially for group coaching. He is also a veteran entrepreneur who has been building in the SaaS and E-com space for over 20 years. He had multiple exits including MaxCDN.
His passion is to help individuals and their organizations reach their full potential.
Aside from upcoach he has a small portfolio of startups including LTVplus, (Modern Business Process Outsourcing) TaskDrive (Sales Development) Shortlist.io (SEO Agency), 50saas (Laravel app Marketplace) and his passion project Managing Happiness (Peak Performance Group Coaching)
LINKS MENTIONED:
David Henzel’s website
Managing Happiness Website
Lead Your Life and Business with Love – Not Fear Website
David Henzel LinkedIn
David Henzel Instagram
29 min
July 15, 2022Healthy Living for Entrepreneurs with Jenn Trepeck
On this episode of the Ask Brien Show, our hosts Brien Johnson and Traci DeForge speak with Jenn Trepeck about entrepreneurship and healthy living. Jenn is an entrepreneur, health coach, and podcast host of Salad with A Side of Fries. Brien, Traci, and Jenn talk about how she started her business as a side hustle and grew it through networking. Jenn shares her 30-30-30 fitness hack and how the best diet isn’t a diet at all. They also talk about the myth of balance for entrepreneurs and how investing in your health is investing in your business.
IN THIS EPISODE:
[08:08] Jenn is introduced and her entrepreneurial journey explored
[12:14] How she started her business
[15:40] Building relationships that become customers
[18:00] The importance of health and the 30-30-30 explained
[28:05] What is the best diet
[31:55] Moderation and the myth of balance for entrepreneurs

KEY TAKEAWAYS:
As entrepreneurs, we are our business. If we are not well, if we are not able to function, the business suffers. Taking care of ourselves is a piece of taking care of the business.
The best diet is actually the one that you can follow for the rest of your life.
We have this idea that for our activity to count, it has to be 30 minutes or 45 minutes or an hour. And it has to make us feel like we’re gonna die. That is nonsense!

BIO:
Jenn Trepeck is described as a “force of nature” in the wellness space. She is an Optimal Health Coach, Podcaster and Business Consultant. After graduating from the University of Michigan Ross School of Business, Jenn founded Better Life Now LLC while working full time in hedge funds. After over a decade of coaching clients, Jenn started Salad with a Side of Fries podcast to help pay it forward and reach a larger audience to teach the nutrition education we are all supposed to know but no one ever taught us. Jenn implements revenue generating wellness programs in doctors’ offices, salons and spas to further expand impact and help change the state of healthcare as a Certified Transitions Lifestyle Coach and Consultant with nutraMetrix Custom Health Solutions. When not hunkered-down at home during a pandemic, Jenn is typically working out at Physique57, discovering hidden gem restaurants in NYC or traveling to spend time with friends and family.
LINKS MENTIONED:
Facebook – @Saladwithasideoffriespodcast
Instagram – @saladwithasideoffriespod
Twitter – @JennTrepeck
TikTok – @JennTrepeck
Linkedin – https://www.linkedin.com/in/jennifertrepeck/
Website – www.asaladwithasideoffries.com
38 min
July 08, 2022Buying and Selling Commercial Real Estate with George Kalta
In today’s episode, we are joined by Commercial Real Estate expert, George Kalta. He discusses his experience buying and selling commercial real estate and how he runs his business. Rarely owning a property for over a year, he discusses his strategy for buying and looking for properties in a building. We also discuss franchises and whether they are a good business decision.
IN THIS EPISODE:
[7:06] Introduction to George Kalta and his background.
[9:30] What are the growth factors for commercial real estate?
[13:33] What is a CAP?
[15:11] What are the risks with buying industrial property and renting it out?
[16:38] What is the strategy with franchise businesses?
[20:05] How does George run his business and make purchase decisions?
[25:33] What mistakes has George made that ended up being a success?
[28:33] With the internet, do you think more people will buy through searching online or will still want to see the properties in person?

KEY TAKEAWAYS:
3 Things to look for to decide if a commercial property is the right property: 1. Resale potential, as well as how quickly you can get tenants in. 2. Physical aspects of the property: assess the land, room for growth, and off-street parking situations. 3. Price – will you make a 20% mark up after paying commissions and escrow?
When looking for a good broker, look for someone who will watch your back if you make a mistake, who is responsive, willing to put things in writing, and makes showings easy.
Buy real estate individually, do not buy in a partnership. Things can get messy when someone wants out of the partnership, repairs need to be made, or any other items that arise with the company. It’s unlikely everyone will come to the same conclusion on the decisions.

BIO:
George Kalta is primarily an investor based out of the Westlake Village, CA, area. He connects with investment and non-investment properties.
LINKS MENTIONED:
George Kalta LinkedIn
George Kalta’s Facebook
George Kalta’s Twitter
35 min
July 01, 2022Social Media and Influencer Marketing with Jolene Goring
In today’s episode, we are joined by Jolene Goring, Social Media and Influencer Marketer. She discusses how to become an influencer, what brands look for, and how to grow your business. She discusses how she went from a very limited social media presence to getting paid over $10,000 for a post. Tune in today to learn what makes a good influencer or what to look for when hiring an influencer!
IN THIS EPISODE:
[8:48] Introducing Jolene Goring and explaining what Influencer Marketing is.
[11:21] How do you connect with an influencer for your product, and what do you pay an influencer?
[17:10] What is the most valuable thing Jolene has learned doing business?
[18:56] Was there an opportunity that helped Jolene realize the intentionality in her business?
[24:50] Who was the first brand that Jolene worked with? And how did she find companies?
[28:38] How do Influencers and Brands use Podcasting to grow their business?
[30:15] What makes a good influencer from a brand’s perspective?
[31:52] What’s next for influencers? What’s next for Jolene?

KEY TAKEAWAYS:
Understanding the brand and influencers’ goals are key to making the partnership work. Being intentional with what the goal is of the campaign and making sure they are both aligned.
Every regular person can work hard and put the effort in and become an influencer. Focus on one platform you are comfortable with and most excited about and grow your presence there, don’t try to do every platform at once.
Being an influencer can be a mixture of a product trade, affiliate marketing, or the traditional paid amount per post. There is no set formula.

BIO:
As a board-certified nutritionist, wellness coach, and former corporate gal, I’ve worked with hundreds of women just like you: who are ambitious, but overwhelmed and unable to live a fulfilled life.
After struggling to overcome my own feelings of guilt and all-or-nothing thinking, I put in thousands of hours of research and tens of thousands of dollars into my education and I’ve finally found a system that works!
Through my system, I’ve helped myself and others:
Define & create our version of a balanced lifestyle
Indulge without guilt
Enjoy the present moment
Discover true happiness

LINKS MENTIONED:
Jolene Goring’s Instagram
Jolene Goring’s Facebook
[email protected]
JoleneGoring.com
35 min
June 24, 2022Successful Career with John Chaffin
In today’s episode, we are joined by John Chaffin, the Founder and President of Western States Machinery Corp. His company provides packaging and processing machinery for some of the largest companies in the United States. John talks about some of his biggest wins, his best practices in business, thoughts on labor shortages, and the future of the production industry. Tune in today to learn about some tips and tricks that can create success in your career.
IN THIS EPISODE:
[9:17] Introduction to John Chaffin – what’s the most important thing he’s learned about business during his career?
[16:07] What was the very first design or engineering design John ever did?
[18:49] Of all the products John has seen, were there any he thought would be successful that didn’t become successful?
[20:30] What companies has John had success with in the packaging and processing manufacturing area?
[27:50] What are John’s thoughts on remote living and working?
[32:55] If someone graduated high school today and wasn’t sure of the direction they wanted to go; what would John tell that graduate?
[35:04] What are John’s thoughts on the labor shortage and robotics?

KEY TAKEAWAYS:
In today’s world, showing up for your customers and demonstrating that you are dedicated, reliable, and dependable will offer you the best success to keep growing in your career.
In the production and processing industry, if you want to get ahead, you must get out there, meet your customers, and tour the facilities. Anyone trying to do this work from home or who is unwilling to travel will not see great success.
The drive to succeed, becoming the best at every level in your career, integrity, and honesty will provide you with great success in your career.

BIO:
John Chaffin started as a “Silicon Valley Automation Specialist” and had many installations with customers such as Apple Computer, Microsoft, Atari, Hewlett Packard, and Lockheed. From the first “Power Bar” line, “Pringles Potato Chips” to “Bowl Appetite”, John has always contributed to each customer’s introduction of successful new products. Del Monte, Nestle, Dole, General Mills, Nabisco, ConAgra, Kraft Foods, Proctor and Gamble, and Campbell’s Soup, are but a few of the many companies in the food and beverage industry that have relied on John’s solutions. Having traveled to more than 25 countries, John brings over 50 years experience to his customers…thus earning a reputation as “The guy who has the solutions.”
LINKS MENTIONED:
Western States Machinery Corp. Website
John Chaffin’s Email
John Chaffin’s Linkedin
39 min
June 19, 2022 Title of the episode
show notes text
3 min
June 17, 2022StoryBranding with Ashley Falletta
In today’s episode, we are joined by Ashley Falletta, a Marketing Strategist and Copywriter. She talks to us about how she grew her business using the StoryBrand 7-step process and certification. She dives into how to secure your ideal client through Facebook groups and secure referrals. Tune in to hear some great tips and tricks to help you dive deeper into your entrepreneurship!

IN THIS EPISODE:

[7:05] We dive into Ashey Falletta’s background and what she currently does.

[9:23] Ashley dives into StoryBranding and how it helps businesses.

[10:50] We ask what Ashley’s biggest challenge is being a solopreneur.

[13:23] What was Ashley's deciding factor for getting certified with StoryBrand?

[17:10] What would Ashley recommend for someone to activate referrals and keep them coming consistently?

[19:50] Who is Ashley’s ideal client? Why women entrepreneurs? How does she monetize her business?

[24:54] What is Ashley’s advice for working moms trying to juggle it all?

[27:22] How does she define copywriting? How does she support clients with ongoing content repurposing?

KEY TAKEAWAYS:

One of the best ways to grow your business when starting is to join Facebook groups where your ideal client would hang out. Provide value and information to them to build trusting relationships.

Learning your ideal client's pain points will help you to tell your story in a way that highlights them as the hero. The first step in building your business is clarifying your message and getting the words out to your ideal customer.

Content repurposing is simple! Utilize a post about a pain point for your ideal client and have it become an Instagram story share of the post, a video of you saying the information, and a carousel with the top three points. This allows you to hit all the highlights on the social media platform and will boost your account in the algorithm.

BIO:

Ashley Falletta is a certified StoryBrand copywriter and marketing strategist based in Western New York. She helps women in business clarify their marketing message using the power of story so they can stop feeling overlooked and start getting recognized - and paid - as an expert in their industry.

Ashley holds a Master's degree in Education and studied marketing at the World Coach Institute, and holds a certification in the StoryBrand framework. She has appeared on the Marketing Made Simple podcast and as a featured speaker for the Business Systems Summit, Life Mastery Foundation, Entrepreneurette Summit, and BossSquad Mentoring Program, and is also a founding executive member of the national women's empowerment non-profit, SheCAN!.

LINKS MENTIONED:

Ashley Falletta’s Website

Ashley Falletta’s Instagram

Ashley Falletta’s LinkedIn

Ashley Falletta’s Facebook

StoryBrand Certification
34 min

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