Ask Frank Kern

How long, how much time do you give each ad until you switch it off again, on a new campaign?

I'll give three days, generally speaking. When I create a new ad, I don't usually stick it into an existing campaign, so I'll just create a new campaign with a new ad.

So a lot of times...

Want to update you on just a crazy thing that happened over Thanksgiving, and a couple of lessons to it. So decided to get on the bandwagon and see if this whole Black Friday thing was what it was cut out to be.

So decided at the last minute that we would run a Black Friday special...

So I made a bit of a rookie error here. I started running conversion ads last week, and we got pretty good results. We sold 21 orders overall, 20 purchases of the offer and then 1 purchase of the upsell product, which is a markdown subscription to our on-demand training.

And so I went in earlier this week and put more money behind it, and I wound up changing the conversion event and I didn't notice...

So my question is I have my ads, but in those ads, do I always have to ask for the email to make a follow up sequence or something like that? 

Yeah...

How should we expand our target interests when many of the related interests and audience insights are not targetable?

What do you think it would cost on average to get an application filled out, if I were to use intent-based branding? I know it's a difficult question, cheers.

So the real question is, and I'm translating again...Hey man, I'm selling something expensive and I want people to fill out an application before I agree to talk to them.

What's it cost to get a qualified application filled out?

I've run lead ads before and I noticed that sometimes they are shareable. In other words, people can click share and when the program started, they shared amongst friends. They shared and we were able to get more leads that way, just from the shares. I noticed this time when I set up the lead ads, the share option was not there...

I do marketing services. I run ads for people. I have copy I know works, I used it on several clients. What happens is when I get a client from a small city, it has a very small audience.

So the lead ad usually doesn't work. I tried a bunch of stuff and I never actually could get it to work, so I'm wondering if you have any solution for that...

I'm kind of at the beginning, so I was wondering what type of a lead magnet you would suggest for my business, which is a high-end video production company...

I'm just trying to figure out how to ease up the workload that I have for myself, so I can focus more on the sales side instead of the constant deliverables...which are bananas.

Well, which is your strong point?

I mean, I've run ads for years, so that's, I mean, I've always, essentially created a new job for myself. I'm going to be the business owner, except I just keep then creating new jobs for myself...