Ask The Industry Podcast

Mel Brown has been working in PR for over 20 years and has been going up to the Edinburgh Fringe helping performers get as much coverage as possible. Her clients include Joan Rivers, Jimmy Carr, Mitchell & Webb (Peep Show), Noel Fielding, Russell Brand, Mark Thomas, Stewart Lee (BBC2) and more! Impressive work on Brand and Image Management (including styling and photoshoots) Events, Tours, Festivals, Theatre Productions and Awards Ceremonies. We talked about -  

• What does Impressive PR look for in an act to represent.
• What should you look for when picking a PR When should you approach a PR.
• What’s her process of discovering and working with an act.
• The difference between a promoter and a PR. How professional PR coverage can help sell tickets.
• Why you shouldn’t talk to journalists / reviewers until you’re doing an hour.
• Her thoughts on Freestivals move to trying to attract performers who want to do shows that are less than an hour.

AND MORE! This podcast would be useful to anyone interested in the world of PR or who is going to Edinburgh and is looking at hiring a PR person. You can find all the questions and things mentioned in the podcast in the show notes here - http://simoncaine.co.uk/ATI/MelBrown Thanks so much for downloading, hope you enjoyed it. If you did, please pass it on to a friend, give it a positive review in iTunes or donate on the website here - http://simoncaine.co.uk/AskTheIndustryPodcast Si 

Please buy a ticket or three to my Edinburgh Fringe 2019 show - https://tickets.edfringe.com/whats-on/simon-caine-every-room-becomes-a-panic-room-when-you-overthink-enough

Or come see me on tour - http://simoncaine.co.uk/PanicRoom

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My 2nd book is finally out! It's called "How To Make A Living By Working For Free" and you can buy it here for £5 (digital) or £8 (paperback). Here's the synopsis of the book - 

The book is a how-to guide for artists to create their own online community for their work and how that community can support the artist to become sustainable in every way.

The book takes a critical and in-depth look at the media's perception of "free content" vs the reality of what the general public see it as.

If you're an artist in the modern age who wants a sustainable audience you're no longer just an artist, you're a community leader.

If you'd like to read the first few chapters of the book you can find a PDF version of that here.

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 Follow me - http://twitter.com/thismademecool Support the podcast - https://www.patreon.com/AskTheIndustryPodcast?ty=h Join the Facebook community - https://www.facebook.com/groups/AskTheIndustryPodcast----------------------------------------------------------------------------------------

Want more content from me? Why wouldn't you!  Please check out my other podcast - The Audio Time Capsule. In each episode a guest comes on, leaves 20 questions, then a year later comes back on and answers them. I then edit it so they're talking to their past self. Here are the links -  iTunes - https://itunes.apple.com/gb/podcast/the-audio-time-capsule-podcast/id1303205943 Webstream - http://simoncaine.co.uk/AudioTimeCapsulePodcast YouTube - https://www.youtube.com/channel/UCHFZ_FLH1XqrCZysA1nFISw Facebook group - https://www.facebook.com/groups/1008996252556647/?ref=br_rs Twitter - https://twitter.com/audiotimetravel

Support this show http://supporter.acast.com/asktheindustry.

Hosted on Acast. See acast.com/privacy for more information.

Support this show http://supporter.acast.com/asktheindustry.

Hosted on Acast. See acast.com/privacy for more information.

Support this show http://supporter.acast.com/asktheindust...

Support this show http://supporter.acast.com/asktheindustry.

Hosted on Acast. See acast.com/privacy for more information.

In 2014 American comedian Liz Miele decided she wanted to release her first album after 13 years of performing comedy. She had no PR, no agent and very little budget. This is the story of how she took her jokes and made them go viral online to launch her career and downloadable CD.

We talked about - 

• Why New York the best place to learn comedy in America.
• How to build an audience over social media step-by-step (and how long it takes to build a connection with them).
• Why you should wait until you’re emotionally and comedically mature to chase big things like TV.
• How clubs in America use social media to sell tickets and create buzz
• The “risks” of sending opinions / thoughts on social media and why it can be more of a risk than performing stand up.
• The different level of “fans” and how to know which ones you’re dealing with.
• A step-by-step guide of how she made her videos go viral. How the internet emotionally impacts her.

AND MORE!

This podcast would be useful to anyone interested in building an online fan base, or going viral, or wants to release an album / DVD on their own. 

You can find all the questions and things mentioned in the podcast in the show notes here - http://simoncaine.co.uk/ATI/LizMiele

Thanks so much for downloading, hope you enjoyed it. If you did, please pass it on to a friend, give it a positive review in iTunes or donate on the website here - http://simoncaine.co.uk/AskTheIndustryPodcast

Si

Please buy a ticket or three to my Edinburgh Fringe 2019 show - https://tickets.edfringe.com/whats-on/simon-caine-every-room-becomes-a-panic-room-when-you-overthink-enough

Or come see me on tour - http://simoncaine.co.uk/PanicRoom

----------------------------------------------------------------------

My 2nd book is finally out! It's called "How To Make A Living By Working For Free" and you can buy it here for £5 (digital) or £8 (paperback). Here's the synopsis of the book - 

The book is a how-to guide for artists to create their own online community for their work and how that community can support the artist to become sustainable in every way.

The book takes a critical and in-depth look at the media's perception of "free content" vs the reality of what the general public see it as.

If you're an artist in the modern age who wants a sustainable audience you're no longer just an artist, you're a community leader.

If you'd like to read the first few chapters of the book you can find a PDF version of that here.

----------------------------------------------------------------------

Follow me - http://twitter.com/thismademecool Support the podcast - https://www.patreon.com/AskTheIndustryPodcast?ty=h Join the Facebook community - https://www.facebook.com/groups/AskTheIndustryPodcast----------------------------------------------------------------------------------------

Want more content from me? Why wouldn't you!  Please check out my other podcast - The Audio Time Capsule. In each episode a guest comes on, leaves 20 questions, then a year later comes back on and answers them. I then edit it so they're talking to their past self. Here are the links -  iTunes - https://itunes.apple.com/gb/podcast/the-audio-time-capsule-podcast/id1303205943 Webstream - http://simoncaine.co.uk/AudioTimeCapsulePodcast YouTube - https://www.youtube.com/channel/UCHFZ_FLH1XqrCZysA1nFISw Facebook group - https://www.facebook.com/groups/1008996252556647/?ref=br_rs Twitter - https://twitter.com/audiotimetravel

Support this show http://supporter.acast.com/asktheindustry.

Hosted on Acast. See acast.com/privacy for more information.

Support this show http://supporter.acast.com/asktheindustry.

Hosted on Acast. See acast.com/privacy for more information.

Support this show http://supporter.acast.com/asktheindustry.

Hosted on Acast. See acast.com/privacy for more information.

In this episode I interviewed comedian, promoter (and most importantly for this podcast) Edinburgh Fringe Program designer Sean Brightman. Sean has made thousands of flyers and been producing the PBH & Freestival Fringe Programs for a number of years. He kindly shared his "do's" "don'ts" and wisdom with us. We talked about -  

• How to make the most of your tiny listing.
• Are the Fringe program adverts worth it?
• What's different about PBH & Freestival programs?
• Is it worth having a photographer and designer as two separate people?

And lots more! If you're a comedian who is thinking about going to Edinburgh (or any Fringe festival) there should be something for you in this short episode.  I am sorry the audio quality isn't as good as it normally is, but we couldn't get in the same room and given how close we are to the deadlines (when I uploaded this) I just wanted to get it made and out there.

We recorded it over Skype (which is something I am trying to never do again!) You can find all the questions and things mentioned in the podcast in the show notes here - http://simoncaine.co.uk/ep13-sean-brightman-how-to-make-the-most-of-your-edinburgh-fringe-program-listing/ You can hear the other podcast interviews with marketing / designers here - http://simoncaine.co.uk/ATI/Marketing  Thanks so much for downloading, hope you enjoyed it. If you did, please pass it on to a friend or give it a positive review in iTunes. Si 

Please buy a ticket or three to my Edinburgh Fringe 2019 show - https://tickets.edfringe.com/whats-on/simon-caine-every-room-becomes-a-panic-room-when-you-overthink-enough

Or come see me on tour - http://simoncaine.co.uk/PanicRoom

----------------------------------------------------------------------

My 2nd book is finally out! It's called "How To Make A Living By Working For Free" and you can buy it here for £5 (digital) or £8 (paperback). Here's the synopsis of the book - 

The book is a how-to guide for artists to create their own online community for their work and how that community can support the artist to become sustainable in every way.

The book takes a critical and in-depth look at the media's perception of "free content" vs the reality of what the general public see it as.

If you're an artist in the modern age who wants a sustainable audience you're no longer just an artist, you're a community leader.

If you'd like to read the first few chapters of the book you can find a PDF version of that here.

----------------------------------------------------------------------

 Follow me - http://twitter.com/thismademecool Support the podcast - https://www.patreon.com/AskTheIndustryPodcast?ty=h Join the Facebook community - https://www.facebook.com/groups/AskTheIndustryPodcast----------------------------------------------------------------------------------------

Want more content from me? Why wouldn't you!  Please check out my other podcast - The Audio Time Capsule. In each episode a guest comes on, leaves 20 questions, then a year later comes back on and answers them. I then edit it so they're talking to their past self. Here are the links -  iTunes - https://itunes.apple.com/gb/podcast/the-audio-time-capsule-podcast/id1303205943 Webstream - http://simoncaine.co.uk/AudioTimeCapsulePodcast YouTube - https://www.youtube.com/channel/UCHFZ_FLH1XqrCZysA1nFISw Facebook group - https://www.facebook.com/groups/1008996252556647/?ref=br_rs Twitter - https://twitter.com/audiotimetravel

Support this show http://supporter.acast.com/asktheindustry.

Hosted on Acast. See acast.com/privacy for more information.

In this episode I interviewed comedian & founder of Mirth Control comedy Geoff Whiting. He's been a comedian for nearly 20 years and run Mirth Control comedy clubs for 18 years. Mirth Control also manages acts and puts on corporate as well as charity gigs. 

We talked about -  

• How to get gigs with Mirth control.
• Why you might not be getting gigs (or hearing back from them after you've applied)
• What they're looking for when managing acts.
• What the best way of getting them to notice you is. The "Jenny Collier" incident of 2014.
• Gender in the comedy community.
• The comedian's union 

 And lots more! If you're a comedian who wants to know the ins and outs of one of the UK's biggest bookers this is the podcast for you. If you're a comedy fan interested in starting your own night or just intrigued as to what goes on behind the curtain at a comedy club this is for you. 

You can find all the questions and things mentioned in the podcast in the show notes here - http://simoncaine.co.uk/ep-11-geoff-whiting-founder-and-owner-of-mirth-control-comedy-clubs-and-management/ You can hear the other podcast interviews with comedy club owners here - http://simoncaine.co.uk/ATI/ComedyPromoters Thanks so much for downloading, hope you enjoyed it. If you did, please pass it on to a friend or give it a positive review in iTunes. Si 

Please buy a ticket or three to my Edinburgh Fringe 2019 show - https://tickets.edfringe.com/whats-on/simon-caine-every-room-becomes-a-panic-room-when-you-overthink-enough

Or come see me on tour - http://simoncaine.co.uk/PanicRoom

----------------------------------------------------------------------

My 2nd book is finally out! It's called "How To Make A Living By Working For Free" and you can buy it here for £5 (digital) or £8 (paperback). Here's the synopsis of the book - 

The book is a how-to guide for artists to create their own online community for their work and how that community can support the artist to become sustainable in every way.

The book takes a critical and in-depth look at the media's perception of "free content" vs the reality of what the general public see it as.

If you're an artist in the modern age who wants a sustainable audience you're no longer just an artist, you're a community leader.

If you'd like to read the first few chapters of the book you can find a PDF version of that here.

----------------------------------------------------------------------

 Follow me - http://twitter.com/thismademecool Support the podcast - https://www.patreon.com/AskTheIndustryPodcast?ty=h Join the Facebook community - https://www.facebook.com/groups/AskTheIndustryPodcast----------------------------------------------------------------------------------------

Want more content from me? Why wouldn't you!  Please check out my other podcast - The Audio Time Capsule. In each episode a guest comes on, leaves 20 questions, then a year later comes back on and answers them. I then edit it so they're talking to their past self. Here are the links -  iTunes - https://itunes.apple.com/gb/podcast/the-audio-time-capsule-podcast/id1303205943 Webstream - http://simoncaine.co.uk/AudioTimeCapsulePodcast YouTube - https://www.youtube.com/channel/UCHFZ_FLH1XqrCZysA1nFISw Facebook group - https://www.facebook.com/groups/1008996252556647/?ref=br_rs Twitter - https://twitter.com/audiotimetravel

Support this show http://supporter.acast.com/asktheindustry.

Hosted on Acast. See acast.com/privacy for more information.

Support this show http://supporter.a...

Support this show http://supporter.acast.com/asktheindustry.

Hosted on Acast. See acast.com/privacy for more information.

In this episode I interviewed art director Idil Sukan. Idil has been photographing comedians for over a decade and understands how marketing materials for performers work. Her methodology is different to others in the design series, largely because it's her full time job. 

We talked about - 

• Her thoughts on using marketing principles vs your comedic persona in your flyer / poster
• Why you need to develop your identity before doing any PR or press.
• How is the poster is a chance to add to the show What should your Edinburgh budget go on

 And more!  

Please buy a ticket or three to my Edinburgh Fringe 2019 show - https://tickets.edfringe.com/whats-on/simon-caine-every-room-becomes-a-panic-room-when-you-overthink-enough

Or come see me on tour - http://simoncaine.co.uk/PanicRoom

This is part 2 of 2. However you can get part 1 (or the interview in full) via iTunes or Stitcher.

 You can hear the other podcasts in our Design series here - http://asktheindustrypodcast.tumblr.com/post/109774085474/designers Details of her début exhibition "This Comedian" which shows her best work from the last decade can be found here - http://thiscomedian.com/ And the Facebook event for the Comedians Day (please come!) can be found here - https://www.facebook.com/events/524744061001893/?fref=ts You can find all the questions we covered in the show notes here - http://asktheindustrypodcast.tumblr.com/post/110747084459/ep09-idil-sukan-art-director-and-photograph Thanks for downloading, please don't forget to subscribe / review it!  Si Follow me - http://twitter.com/thismademecool Support the podcast - https://www.patreon.com/AskTheIndustryPodcast?ty=h Join the Facebook community - https://www.facebook.com/groups/AskTheIndustryPodcast  Links for Idil -  Her personal website - https://500px.com/idil/sets Her twitter - https://twitter.com/idilsukan Her Facebook page - https://www.facebook.com/IdilSukanPhotography Her company - http://shop.drawhq.com/----------------------------------------------------------------------------------------

Want more content from me? Why wouldn't you!  Please check out my other podcast - The Audio Time Capsule. In each episode a guest comes on, leaves 20 questions, then a year later comes back on and answers them. I then edit it so they're talking to their past self. Here are the links -  iTunes - https://itunes.apple.com/gb/podcast/the-audio-time-capsule-podcast/id1303205943 Webstream - http://simoncaine.co.uk/AudioTimeCapsulePodcast YouTube - https://www.youtube.com/channel/UCHFZ_FLH1XqrCZysA1nFISw Facebook group - https://www.facebook.com/groups/1008996252556647/?ref=br_rs Twitter - https://twitter.com/audiotimetravel

Support this show http://supporter.acast.com/asktheindustry.

Hosted on Acast. See acast.com/privacy for more information.