Data-driven decision-making is crucial to business success.

So in this episode, Paul and Fab talk about the main sales and marketing metrics you should follow to determine success.

Enjoy the show!

In this episode, Paul and Fab discuss and share advice on how to structure your revenue teams.

We discuss some of the main ways to structure teams, which to choose and why.

But, most importantly, we discuss what core question you need to ask yourself when looking to structure or restructure sales and marketing.

In this episode, we'll talk about how to build and scale your first sales department. We'll talk about:

In this episode, Paul and Fab go back and forth on some of the hottest topics in sales and marketing.

No fuss, just value. If you want to learn about:

...and so much more.

Listen today to get highly tactical advice to help you get better.

Sales targets, call targets, email targets, deal-stage conversion ratios. You name it.

Salespeople are measured. Sales leaders track every action (or lack thereof).

The goal is to help.

It might not be obvious.

But everything is tracked to optimize results to help reps have success (i.e., earn more commission) and, therefore, help the company gain more clients.

But can that also lead to failure? With all that emphasis on sales results, are reps forgetting one of the keys to success is helping their customers?  

In this episode, Paul and Fab discuss how (if) reps can change their mindset from selling to helping.

How to make sales "easier?"

Marketing is the answer.

But beyond lead generation, nurturing and scoring, there's branding.

Getting your brand known and talked about is crucial - for both B2C and B2B brands. 

In this episode, Paul and Fab sit down to talk to Manon Lapierre, ex-P&G Communications Director and IBM marketer, to talk about marketing in 2021 and how to get people to talk about you.

In this episode, Paul and Fab go back and forth on some of the hottest topics in sales and marketing.

No fuss, just value. Learn about:

Listen today to get highly tactical advice to help you get better.

Selling looks different in every industry.

Where the leads come from, what the sales process looks like, even who the salespeople are.  

But something looks the same.  

In this episode, Paul and Fab talk to Eric Tremblay of Coaching Financier Trek to understand sales and marketing in the financal & insurance space.

You heard it.

You probably lived it.

Marketers send leads over to sales... and salespeople complain.

"These leads are sh*t!!"

It's probably the most pervasive point of friction in enterprise sales and marketing.

And today, Paul and Fab will explain why this happens and how to address it.

You've prospected.

You have new marketing leads.  

A client just referred someone new.  

You send an email. You call.  

You message them on LinkedIn.  

Then nothing. No initial interest, no more sales effort.  

Why is that?  

In this episode, Paul and Fab advise on stopping dropping the ball and following up with sales leads more effectively.