Should sales reps be comedians?

Well, not necessarily, but if your sales (and marketing) teams are having a hard time connecting with their audiences, you'll want to listen to this episode.

Revenue teams should understand a comedian's process of writing jokes to figure out how to stand out in their markets.

In a crowded world where every rep is sending the same email templates, gaining a deep understanding of your audience (and writing up a few jokes along the way) goes a long way.

In this episode, we sit down with Jon Selig - a comedian and founder of Comedy Writing for Revenue Teams, to discuss:

Marketing is one of the three critical pillars of your revenue generation.

Yet organizations still ignore it, misunderstand it and underinvest in it 🤷

That's why we sat down with Alyssa Milot, a fractional CMO who's worked with countless startups to help build out their marketing efforts.

In this episode, we talk about:

Enjoy the show!

Your sales methodology dictates how you sell to your prospects. While Consultative Selling is one of the most popular ones, it isn't the only one.  

In this episode, we discuss these sales methodologies:

We'll also explain why your sales methodology matters and how to choose a sales methodology that fits your needs.  

Enjoy the show!

Everyone tells you to qualify your leads: inbound, outbound... qualify, qualify, qualify.

Forget qualifying prospects.

It would help if you focused on disqualifying instead. Every stage of your sales process should be about disqualifying and identifying leads that aren't a good fit.

Bad fit leads don't close or churn, so we want to reduce the amount of time we work on them.

When reps qualify, it's easier to ignore the 🚩🚩🚩🚩

In this show, we answer these questions:

Enjoy the show!

Warren explains how they built their company around their customers during this fascinating conversation.

Warren shares how they center everything around the customer: from the first touch with the business to the long-term relationships.

And the key to a genuine customer-first company? Your employees.

Enjoy the show!

You're on a call with a potential customer. They're talking about their situation, their needs, and that's good.

But, as a seller, you know you need to move beyond that if you're going to sell value.

You need to understand their motivation, the impact you can have on the business, how decisions are made, etc.

How do you do that? In this episode, we help answer that question.

Specifically, we discuss:

Revenue Operations is the process of aligning your different business functions (marketing, sales, service, HR, finance, etc.) to remove roadblocks for customers and increase revenue.

Specifically, in this show, we answer the questions:

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We sit with James and Wade from Sheldon James Villas in this episode.

They offer luxury experiences to their clients - from villa rentals to elaborate events.

It's an exciting industry that we haven't explored yet, so we asked them:

I hope you enjoy the show!

What happens online stays out of your CRM.

In B2B, much marketing happens outside your Google and LinkedIn Ads.

Not to say ads and SEO aren't necessary. 

They ignore a big part of consumers' purchasing decisions.

Consumers buy on referrals. That's not new.

What's new is that many of these referrals are outside the traditional realm.

They're happening in private Slack, Facebook and LinkedIn groups. Awareness happens through Podcasts like this one.

And the impact of these groups is almost impossible to track in your CRM.

This can lead marketing teams to make wrong decisions about investing their money.

In this episode, we talk about dark social and its importance.

Picture this - you're on a call, and you're wondering how you can determine if the person you're talking to is the decision-maker and, if they aren't, how do you get to speak with the DM. In this episode, we talk about:

Enjoy the show!