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Asking Out Loud
By Cannes LionsTechnology
Asking Out Loud episodes
- What If Tomorrow's Designs Were Built On Play?
Tom Donaldson is the VP of the Creative Play Lab at the LEGO Group and Jill Wilfert is the company's VP of Global Licensing and Entertainment. Together they are helping to continually re-invent the LEGO brand and redefine how it engages with its millions of fans around the world. Whether it's entertainment and film franchises or the creative possibilities of technologies like AR and VR, the pair focus on the power of play and what it can do to help the brand and deliver results.
In this episode of Asking Out Loud, they sit down with The New School's Melissa Rancourt to explore the power of play and why LEGO remains one of the world's most loved brands.
39 min
About Asking Out Loud
From the publisher's feed
Asking Out Loud with The New School is a new edition of Cannes Lions Masterclasses. Over the course of this 15-episode podcast series, you'll tease apart the questions, challenges and curiosities that make some of the world's most creative minds tick.
Cannes Lions understands that sometimes the best answer is really a question, so we've partnered with New York's most progressive university to bring these inquiries to the main stage. Here you are invited to challenge assumptions, break with the status quo, and uncover radically new ideas with today's most innovative thinkers.