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Association 4.0™
Association 4.0™ episodes
- Ep 74: Leadership in an Ever-Changing World: Pioneering the Path ForwardThis week’s guest is Matty Rubenstein, founder of Aspaklaria, an association executive advisory firm he started about 15 years ago. For most of that time, he has been an interim strategy partner to many senior executives across IEEE, the Institute of Electronic and Electrical Engineers. For this episode, Matty talks to us about the challenges …
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44 min - Ep 73: Advancing Association Pricing Models for Financial SustainabilityOur guest this week is Dr. Michael Tatonetti, a Certified Association Executive and Certified Pricing Professional on a mission to advance associations in their pricing models for financial sustainability. As the Founder of Pricing for Associations, he and his team work with associations to harmonize pricing and value across membership, education, sponsorship, events, and marketing. …
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39 min - Ep 72: The AI Revolution: Navigating the Potential Impact and PerilsWelcome to episode 72 where Amy Williams, MSIMC, President and CEO of Hydra Communications LLC and Senior Consultant at .orgSource, and Jane Pearson, Vice President, Marketing and Communications at .orgSource, embark on a captivating journey through the vast landscape of artificial intelligence. In this thought-provoking episode, we delve into the transformative power of AI and …
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24 min - Ep 71: Embracing the Dynamic Fusion of Technology and CultureThis week’s guest is Patrick Dorsey, Senior Vice President of Marketing at Impexium. Patrick is responsible for the positioning; demand generation; CRM and automated marketing initiatives; as well as the integrated marketing efforts for Impexium, Billhighway and Greekbill. With over 25 years of experience across all marketing disciplines, he has designed and executed dozens of …
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37 min - Ep 70: Culture Counts: Building Workplace Culture That Attracts, Retains, and Inspires Part IIThis week we continue our conversation with Beth Taylor and Randy Wilson from the Precast/Prestressed Concrete Institute (PCI) in Chicago, IL about the importance of culture in today’s business environment. Our guests continue the discussion on how to intentionally build trust with your team in a remote setting and adjusting their leadership approach to match …
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34 min - Ep 69: Culture Counts: Building Workplace Culture That Attracts, Retains, and Inspires Part IOur guests this week are Beth Taylor and Randy Wilson from the Precast/Prestressed Concrete Institute (PCI) in Chicago, IL. Beth is the Chief Financial and Administrative Officer and Randy is the Director of Architectural Precast Systems for PCI. Over the past 3 years, .orgSource has been working with PCI and their leadership team on numerous …
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21 min - Ep 68: Drowning in Data – Identifying Event Data Points Most Beneficial to AssociationsThis week’s guest is Vinnu DeShetty, CEO and Founder of EVA Event Tech Hub. In this episode, Vinnu talks to us about key event data points that associations need to collect. With the gaining popularity of virtual events, associations now have a new layer of data that they’ve never collected before. No, event data is …
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29 min - Ep 67: Achieving Growth with a Quality-First ApproachThis week’s guest is Jennifer Pitts, Vice President of Products, Programs, and Certification at the National Association for Healthcare Quality. Jennifer is a strategy-focused leader with an extensive background in growing the business of education and certification, as well as, developing talent. In this episode, Jennifer talks to Sharon Rice, Managing Director of Business Strategy …
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40 min - Ep 66: Promote Workplace Creativity: Encourage Teams to InnovateThis week, our guest is Su Hawk, the Executive Director of the Colorado Society of Association Executives. Prior to joining CSAE, Su served as president/CEO of the Colorado Technology Association. Su’s extensive experience in the association industry combines leadership, collaboration, and a laser focus on priorities. Today, Sue talks to us about cultivating innovation across …
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36 min - Ep 65: How Marketing Strengthens an Organization’s CultureThis week, our guest is Jennifer Michalek, Assistant Executive Director for Marketing and Communications at the Radiological Society of North America. Trained in situational and servant leadership, Jennifer heads multiple departments, a staff team of 40, and has led numerous committees and initiatives throughout her career in association management. In this discussion, Jennifer talks to …
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49 min
About Association 4.0™
From the publisher's feed
Welcome to the “Association 4.0™ Podcast,” the go-to destination for insights into the future of associations in the digital age. Hosted by Sherry Budziak, the visionary CEO and Founder of .orgSource,…
this podcast is a masterclass in transforming associations through the lens of Industry 4.0. Each episode delves into the intricate world of digital innovation, agile methodologies, and cutting-edge strategies that are essential for associations to thrive in today’s rapidly evolving digital marketplace. Join us as we engage in thought-provoking conversations with CEOs and senior industry leaders who are at the forefront of this transformation. Our guests share their first-hand experiences, challenges, and successes in leveraging the power of Industry 4.0. They provide valuable insights on how associations can not only adapt but excel by embracing digital tools, fostering agility, and creating robust virtual learning programs.