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Association 4.0™
Association 4.0™ episodes
- Ep: 64: Building and Restoring Trust in Your OrganizationHow important is trust in your organization? How can it impact working relationships and the success of an organization as a whole? This week’s guest, Bill Bruce, CEO of the American Association of Nurse Anesthesiology, talks to us why he made building trust a cornerstone of the beginning of his career as an association CEO. …
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52 min - Ep 63: Elevating Engagement: Uncommon Strategies for Creating a Thriving Member CommunityThis week’s guest is member engagement specialist, Amanda Kaiser, who is also an author and sought-after speaker who has presented in many prominent association venues. In this episode, Amanda will talk to us about member engagement strategies that associations can implement in 2023. She also talks about her new book, “Elevating Engagement: Uncommon Strategies for …
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30 min - EP 62: Seek to create value with the social enterprise mindsetSocial enterprise is growing in popularity, especially since the pandemic. This week’s guest, Dr. Catherine Lada, CAE, explains to us what social enterprise is and the benefits and opportunities for associations that adopt this mindset. She also goes on to explain why it’s important to align social enterprise activities to an organization’s mission and strategic …
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32 min - EP 61: USING THE POWER OF PERSUASION IN YOUR ORGANIZATIONThis week’s Association 4.0 podcast episode is a must listen with our guest Adele Cehrs, CEO and Founder of the Convincing Company. In this episode, Adele shares her interactions with President Joe Biden and talks to us what a globally recognized publicist can teach associations about using convincing techniques to engage and attract members. If you think it’s impossible to change someone’s mind …
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50 min - Ep 61: Using the Power of Persuasion in Your OrganizationThis week’s Association 4.0 podcast episode is a must listen with our guest Adele Cehrs, CEO and Founder of the Convincing Company. In this episode, Adele shares her interactions with President Joe Biden and talks to us what a globally recognized publicist can teach associations about using convincing techniques to engage and attract members. If you think it’s impossible to change someone’s mind about something, start listening in. You might learn a thing or two!50 min
- Ep 60: Increasing Demand of Immediacy in CommunicationsOur guest for this week is Dick Knapinski, Director of Communications at the Experimental Aircraft Association. EAA is the only association that offers the fun and camaraderie of participating in the flying, building, and restoring of recreational aircraft with the most passionate community of aviation enthusiasts. Dick talks to us about the EAA’s annual mega event …
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44 min - Ep 59: Key Marketing Trends and Strategies for 2023Our co-hosts for this episode are marketing mavens Amy Williams, MSIMC, President and CEO of Hydra Communications LLC and Senior Consultant at .orgSource, and Jane Pearson, Vice President, Marketing and Communications at .orgSource. They’ve come together to discuss the marketing trends to watch out for as we approach the new year. From quantifying marketing efforts …
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27 min - Ep 58: Promoting Positive Workplace Culture in Your AssociationDo you know your team well? Do you know what they’re excited about? Do they feel supported by you? Our guest for this week, Kate Emshoff, Director of Business Operations at the American Medical Association (AMA), talks to us about the shifts in workplace culture that the AMA did as a result of the pandemic. …
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24 min - Ep 57: Cultivating Innovation in Your AssociationOur guest for this week is Elizabeth Lucas, Senior Consultant at .orgSource. Liz was the Executive Director of the American Massage Therapy Association for 15 years and Executive Director and CEO of Soroptimist International of the Americas for 10 years. In this episode, Sherry and Liz discuss the importance of innovation for organizations and building …
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30 min - Ep 56: Radical Branding—Make Your Association Stand OutOur guest for this week is Michael DiFrisco, Chief Marketing Officer at the American Academy of Cosmetic Dentistry (AACD). He is also the owner of BrandXcellence, a brand consulting firm, and has more than 30 years of experience in helping businesses connect with their target audiences. In this episode, Michael shares his views on how …
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37 min
About Association 4.0™
From the publisher's feed
Welcome to the “Association 4.0™ Podcast,” the go-to destination for insights into the future of associations in the digital age. Hosted by Sherry Budziak, the visionary CEO and Founder of .orgSource,…
this podcast is a masterclass in transforming associations through the lens of Industry 4.0. Each episode delves into the intricate world of digital innovation, agile methodologies, and cutting-edge strategies that are essential for associations to thrive in today’s rapidly evolving digital marketplace. Join us as we engage in thought-provoking conversations with CEOs and senior industry leaders who are at the forefront of this transformation. Our guests share their first-hand experiences, challenges, and successes in leveraging the power of Industry 4.0. They provide valuable insights on how associations can not only adapt but excel by embracing digital tools, fostering agility, and creating robust virtual learning programs.