Association Strong

AI is taking the association industry by storm.  So may associations have concerns but many are jumping in and embracing the tools AI brings to make the impossible... possible.  Tom Morrison and Dave Will have a very engaging and thought provoking conversation with Robert Barnes, CEO of Betty Bot, a leading AI technology provider in the association space.  This is a must listen!

All we can say is WOW on this incredible episode.  Tom Morrison & Dave Will interview Amber Worthen, Founder of ASW Communications on EVERYTHING communications and email.  Amber unpacks the keys to email marketing, what to do, what not to do and how to frame messaging that gets action.  Must listen for any association professional.

Don't miss this episode of Association Strong as Dave Will from PropFuel digs into everything podcasting with other well know podcasters in the association space.

In this episode, Tom and Dave do a deep dive into how to drive and keep membership engagement high in the midst of leadership transition.  Tom and Dave interview Michael DiFrisco CAE, Executive Director of the American Academy of Cosmetic Dentistry shares his journey of member engagement after being promoted to Executive Director  fo AACD after 10 years as Chief Marketing Director.

In this episode, Tom and Dave interview Sarah Sladek, CEO of Sarah Sladek and Company to talk about her new best selling book MemberSHIFT.  Sarah unpacks an array of trends, data and best practices on member value, recruitment and engagement.

Tom and Dave score another winning member engagement interview with Russ Webb, CEO of the Bar Area Apartment Association.  In this episode Russ unpacks how the engagement strategy their association when he was hired totally turned around their value proposition and grew membership and revenues at record levels.  This episode has a lot of energy and inspiration!

Don't miss this must hear episode as Tom and Dave interview Jay Owen, CEO of Business Builders, on everything AI!  Jay is a leading expert on digital technology and shares what AI is, what it is not, how to use it effectively in associations and best practices.  

One of the keys to success in any association is developing future leaders in both member companies as well as association volunteers.  In 2007, the Metal Treating Institute launched its YES Executive Management Training Program.  MTI's program has become one of the top management training programs in the association space and now sells out two years in advance.  Tom Morrison, CEO of MTI and Dave Will interview Kyle Howlin and John Borneman from The Corps Group, who have been the facilitators of the YES program for MTI since 2009.  Listen in as Tom, John and Kyle unpack the keys to leadership and how to create a successful training program that creates your future leaders.

No matter how great your engagement strategy is, if you don't market or communicate it effectively, it is doomed for failure.  In this episode, Tom and Dave interview Allegra Tasaki, Communications Director for the National Association of Bond Lawyers.  In this episode, Tom, Dave and Allegra share the keys to having an effective communications strategy that drives your member engagement.

In this episode, Tom and Dave hosts Kerri McGovern, Senior Director of Membership with the Association of Corporate Counsel.  In this episode, Tom, Dave and Kerri discuss building an engagement strategy that hits the mark with meeting member needs and wants and how to sustain it long term.