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Just released! In Episode 135 of Association Transformation, hosts Elisa Pratt and Andrew Chamberlain sit down with Carter Lyons from LeadingAge Virginia for a refreshingly honest conversation about what we're getting wrong in member engagement. More than "40 under 40" lists and special young professional groups, Carter challenges us to see members as individuals first, not by any one demographic they fall into. Drawing from her experience in aging services, she offers a compelling perspective: "There's no magic when you turn 41 that suddenly means you know everything." The trio explores how authentic connections create stronger communities and why passionate members become your best recruitment ambassadors without even trying. This episode will transform how you think about building truly inclusive member experiences by helping the people involved move forward, no matter their career phase, or years of experience.  

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In this candid conversation sparked by a governance-related nightmare, Elisa and Andrew dive into the challenges of board confidentiality and organizational culture. From unpacking the true meaning of the Chatham House rule to exploring why board members might "play nice" in meetings but undermine decisions behind the scenes, this episode offers crucial insights for association leaders. Join them as they discuss the delicate balance between transparency and confidentiality, the importance of creating space for constructive conflict, and how these dynamics impact strategic planning. They also tease their upcoming IMPACT leadership symposium, designed to help association executives and board chairs tackle these complex cultural challenges. Whether you're a board member, executive director, or association professional, this honest discussion about governance culture will resonate with your experiences and offer fresh perspectives on building trust in leadership.

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Join Andrew and Elisa as they explore how associations can harness the power of industry research to drive member value and organizational growth. Analyzing the latest industry reports, they highlight opportunities for associations to differentiate themselves through quality data analytics. The conversation provides practical insights on investing in market research, understanding member needs, and building sustainable revenue streams through thought leadership. Whether you're considering a new research initiative or looking to enhance your existing data strategy, this episode offers valuable perspectives on making research a cornerstone of your association's value proposition in 2025.

Here are links to the two specific reports we reference: 

1.  GrowthZone 2025 Annual Association Survey Results
2. Marketing General Incorporated's (MGI) 2025 Association Outlook Report

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This week we welcome back Gordon Glenister, CEO of Membership World, reflecting on the outcomes of their recent AI Hackathon. AI is rapidly evolving, as is its potential for how we maximise its use in association management, and whilst the opportunities are seemingly limitless, there are definitely many lessons to learn from the immersive experience of the Hackathon, including the comparative performance of the various tools, their varying levels of maturity, the increasing significance of high-quality prompting, and the benefits of standardising the use of AI within teams. As you explore AI tools, listen to our latest episode and join us as we seek to advance AI in associations.  

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In this engaging episode, Elisa is joined by guest co-host Kevin Couling, who returns to the pod to give us his insider's perspective on climate action and what it means for associations. He breaks down the recent COP29 climate conference, highlighting practical ways associations can take meaningful action regardless of global politics. Kevin offers valuable insights on how organizations can approach climate change as a business risk rather than a political issue and shares actionable steps for association leaders who want to become more climate-literate. Whether your members are ahead of or behind on climate initiatives, this episode provides clear guidance on how associations can create safe spaces for collaboration and drive positive change. Don't miss this accessible conversation that demystifies climate action for association professionals.

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Elisa welcomes Membership Bespoke co-founders Dennis Howes and Daniel Goddard for the 130th episode Association Transformation. Dive into the critical world of talent acquisition for membership organizations. From transforming hiring timelines to navigating post-pandemic workplace expectations, discover how modern recruitment practices are evolving to meet the unique needs of associations. Whether you're an association leader planning your next hire or a professional eyeing a career in the membership sector, this episode offers invaluable insights on finding and retaining the right talent to drive your mission forward.

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When does diplomatic leadership cross the line into artificial harmony? In this compelling episode, Andrew and Elisa explore the delicate balance between candor and courtesy in association leadership. From board-executive relationships to organizational transformation, they unpack why honest conversations have become increasingly difficult and how to break through the culture of artificial agreement. Drawing from their extensive experience, they offer insights on leading with integrity while navigating complex organizational politics. Essential listening for association executives and board members who want to foster authentic, mission-driven leadership conversations.

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On this episode of Association Transformation, hosts Elisa Pratt (CEO, Brewer Pratt Solutions) and Andrew Chamberlain (Managing Director, Elevated) welcome Dr. Marc Reid, author of "You Are Not a Fraud," to reframe imposter syndrome as "imposter phenomenon" - a natural response to growth rather than a psychological ailment. Particularly relevant for association executives leading industries outside their expertise, this conversation explores transforming self-doubt from paralyzing to motivating. Dr. Reid shares practical tools like the "CV of Failures" exercise while discussing why 20% of professionals keep these feelings hidden. Whether you're a board member, staff leader, or consultant, dive into fresh perspectives on authentic leadership with three engaging international voices in association management.

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Join us for Association Transformation’s year-end review as we reflect on the challenges and victories across the association sector in 2024. From managing hybrid work realities to governance as leadership, we explore what made the previous 12 months both exhausting and enlightening. Looking ahead to 2025, we discuss key focus areas, including trust and expertise in membership organizations, systems thinking for holistic member experiences, governance as leadership development, and managing expectations in an increasingly demanding environment. 

Thank you for being part of our journey this year. We're taking a short break and will return on January 6th, 2025, ready to tackle new challenges and opportunities in the association sector.

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Get ready for a paradigm shift in change management! Join Andrew, Elisa, and special guest Michael Randel as they unpack the surprising gift of resistance and its crucial role in organizational transformation. Discover how embracing resistance can lead to more effective leadership, stronger stakeholder engagement, and ultimately, more successful change initiatives in this must-listen episode of Association Transformation.

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