ASUG Talks

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This week on ASUG Talks, SAP's chief customer officer joins the podcast, giving vital context to many of the announcements at SAP Sapphire & ASUG Annual Conference along with SAP's new API policy. 

Key Insights

• Context into SAP's API and ODP RFC Policies 
• The impact of SAP's newest acquisitions
• How SAP is helping its customer base prepare for its vision of the "Autonomous Enterprise"

Related Content

• Read highlights from the SAP executive Q&As given to the media and analysts at SAP Sapphire & ASUG Annual Conference
• Register for an ASUG Community Conversation on June 11 where we'll break down the key announcements from SAP Sapphire & ASUG Annual Conference--and how they impact customers' SAP investments

More from ASUG 

• Subscribe the weekly First Five newsletter
• Find your local ASUG Chapter 
• Register for ASUG Tech Connect

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In Orlando last week at SAP Sapphire & ASUG Annual Conference, SAP announced a new, AI-focused vision for its customer base. This week on ASUG Talks, Jim Lichtenwalter, Senior Podcast Producer and ASUG Talks Host, is joined by Isaac Feldberg, ASUG Senior Editor, to break down the event's announcements and put them in context for ASUG members. 

Key Insights 

• What the new vision of the Autonomous Enterprise means SAP customers and their IT investments 
• Our thoughts on SAP's decision to enable Joule agents and assistants for SAP ECC and hybrid SAP S/4HANA customers who have purchased RISE or GROW with SAP
• More details around the updated SAP API policy

Related Insights 

• Read ASUG's deep dive into the conference's full list of announcements and news
• Learn more about the SAP API policy and its effects on customers 

More from ASUG 

• Subscribe the weekly First Five newsletter
• Find your local ASUG Chapter 
• Register for ASUG Tech Connect

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With SAP Sapphire & ASUG Annual Conference upon us, we dive into some of the key themes and announcements that are sure to be present at the event. This week on ASUG Talks, we'll not only touch on some vital SAP themes, but we'll also take a look at some recent ASUG content centered on those topics, and hear from SAP leaders. 

Key Takeaways

• Details about the new SAP API policy update 
• How agentic AI is reshaping the SAP ecosystem 
• Learn about the state of digital transformations in the ASUG community 

Related Insights

• Learn more about the updated SAP API policy
• Download the ASUG Research report "Navigating AI in SAP Landscapes: Adoption, Execution, and Value"
• Read about SAP's plans to acquire Dremio and Prior Labs
• Listen to ASUG Talks cover how agentic AI is reshaping enterprise architecture
• Learn about how SAP is using agentic AI to improve its support offerings
• Read about SAP's agentic AI strategy for commerce 
• Download the 2026 ASUG Pulse of the SAP Customer Research
• Read about King Arthur Baking's S/4 journey
• Listen to how HP approached its S/4 migration 

More from ASUG 

• Subscribe the weekly First Five newsletter
• Find your local ASUG Chapter 
• Register for ASUG Tech Connect

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This week on ASUG Talks, we learn how SAP is evolving its support options, leveraging agentic AI to ensure support is predictive and preventative. This approach further enables customers as they seek to maintain organizational flexibility and contend with ever-changing business dynamics and socioeconomic disruptions. 

Key Insights

• SAP's support focuses in 2026
• Specific examples of how agentic AI is spurring support innovation 
• Customer benefits stemming from agentic AI imbued SAP support 

Related Insights

• Read how Daimler Truck North America leveraged SAP Commerce Cloud to spur a 33% year-over-year in revenue increase 
• Register for the ASUG Pre-Conference Seminars on May 11 to kick-start your week at SAP Sapphire & ASUG Annual Conference

More from ASUG 

• Subscribe the weekly First Five newsletter
• Find your local ASUG Chapter 
• Register for ASUG Tech Connect

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SAP unveiled its Q1 2026 financial results last week, showing growth in key areas, including overall revenue and its cloud business. This week on ASUG Talks, Isaac Feldberg, ASUG Senior Editor, and SAP analysts Joshua Greenbaum and Jon Reed once again join the podcast to discuss what these results reveal. 

Key Insights

• What growth areas mean for SAP customers
• CEO Christian Klein's comments about AI models
• The importance of AI in ERP migration

Related Insights

• Read Christian Klein's Financial Times article referenced in this episode
• Submit a question for Joshua and Jon to answer (along with ASUG CEO Geoff Scott) live at SAP Sapphire & ASUG Annual Conference
• Read Isaac's deep dive into the Q1 2026 SAP Earnings 
• Learn about the agentic AI partnership between SAP and Google Cloud

More from ASUG 

• Subscribe the weekly First Five newsletter
• Find your local ASUG Chapter 
• Register for ASUG Tech Connect

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This week on ASUG Talks, we dive deep into the evolving relationship between AI and enterprise architecture. As the technology becomes more widespread in enterprises, EAs are seeing AI change the their daily work and spur shifts in the way they approach their roles. On the podcast this week, we hear not only how AI can help EAs accomplish tasks, including SAP S/4HANA migration, but what the future holds enterprise architecture as the technology continues developing. 

Key Takeaways

• The three places where AI is impacting enterprise architecture 
• The role AI solutions can have in SAP S/4HANA migrations
• Specific AI tools EAS can leverage 

Related Insights

• Learn how Baillie Lumber unrolled SAP S/4HANA across all 30 of its facilities in only six years
• Learn more about the ASUG Pre-Conference Seminars at SAP Sapphire & ASUG Annual Conference

More from ASUG 

• Subscribe the weekly First Five newsletter
• Find your local ASUG Chapter 
• Register for ASUG Tech Connect

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This week on ASUG Talks, we hear from the ASUG Content Team, who is currently hard at work finalizing the programming for SAP Sapphire and ASUG Annual Conference. They walk listeners through what they can expect from the conference sessions along with the ASUG Pre-Conference Seminars, kicking off May 11. 

Key Insights

• How ASUG Pre-Conferene Seminars will help attendees make the most of their SAP investments 
• Programming highlights throughout the conference, happening May 11-14
• Activities scheduled at the ASUG Hub on the showroom floor

Related Insights

• More information about the ASUG Pre-Conference Seminars 
• SAP Sapphire & ASUG Annual Conference session catalog
• Submit your questions to SAP CEO & Chief Community Champion, Geoff Scott
• Read about the enterprise architecture lessons from the rebuilding of Notre Dame Cathedral
• Register for the April 21 ASUG Community Conversation "From Transformation to Business Value: How Enterprise Architects Close the Outcome Gap"

More from ASUG 

• Subscribe the weekly First Five newsletter
• Find your local ASUG Chapter 
• Register for ASUG Tech Connect

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This week on ASUG Talks, Jan Gilg rejoins the podcast. In conversation with Geoff Scott, ASUG CEO & Chief Community Champion, Jan discusses how SAP is working to improve private cloud adoption, the value of faster innovation cycles, how SAP's AI strategy fits into its larger vision. 

Key Insights

• How public cloud environments lead to future AI enablements
• Balancing cost pressures and realizing software value 
• What attendees can expect from the upcoming SAP Sapphire & ASUG Annual Conference 

Related Insights 

• Read more about the upcoming SAP S/4HANA Compatibility Pack use rights expiration date from Dr. Uwe Grigoleit, Senior Vice President of SAP’s Customer Evolution Program
• Register for ASUG Pre-Conference Seminars at SAP Sapphire & ASUG Annual Conference

More from ASUG 

• Subscribe the weekly First Five newsletter
• Find your local ASUG Chapter 
• Register for ASUG Tech Connect

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This week on ASUG Talks, we go to the cloud. As SAP customers seek to embrace innovation to spur improved business processes, cloud environments are critical to that journey. SAP's Sanjay Kulkarni joins the podcast not only to articulate the central place cloud environments play in ERP innovation, but also to address ASUG members' specific concerns with handing their entire ERP environment over to hyperscaler partners. 

Key Insights

• How cloud environments specifically enable--and spur--innovation 
• Addressing the community's cybersecurity concerns around the cloud 
• The place RISE with SAP plays in jumpstarting cloud migrations

More from ASUG 

• Subscribe the weekly First Five newsletter
• Find your local ASUG Chapter 
• Register for ASUG Tech Connect

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This week on ASUG Talks, we dive into the ninth annual Pulse of the SAP Customer Research, honing in on three specific themes the research revealed. 

Key Insights 

• ASUG Members' adoption of SAP S/4HANA
• Addressing the ASUG community's budget and pricing concerns 
• The importance of cybersecurity to ASUG members

Related Insights

• Download the 2026 ASUG Pulse of the SAP Customer Research report
• Join the ASUG Cloud ERP and SAP S/4HANA Community
• Listen the HP's RISE with SAP success story
• Gain insights from Precision Drilling about its S/4 journey
• Read about Brown-Forman Distillery's brownfield S/4 conversation 
• Listen to Christian Klein's recent appearance on ASUG Talks

More from ASUG 

• Subscribe the weekly First Five newsletter
• Find your local ASUG Chapter 
• Register for ASUG Tech Connect