Companies have long used aggressive sales tactics to maximize units sold and prices charged. Customers have long tried to get the best deal. With the rise of digital technology and financial disparities, these conflicts are highly asymmetric to the disadvantage of ordinary consumers. It's similar in competition for many essential goods like housing, where the equation for the average consumer has been re-written to favor those with large amounts of money.

WSJ:  If the Price Ended in 99, You Probably Overpaid - https://www.wsj.com/articles/if-the-price-ended-in-99-you-probably-overpaid-11669293972

WSJ: The Sinister Logic of Hidden Online Fees - https://www.wsj.com/articles/the-sinister-logic-of-hidden-online-fees-11669229205

NYT: It’s Public Land. But the Public Can’t Reach It - https://www.nytimes.com/2022/11/26/business/hunting-wyoming-elk-mountain-access.html

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