BJM's Greg Poole is joined by ATA Chairman of the Board Ben Summers to discuss the new "Fake Product" stance of the ATA. Greg & Ben also discuss the Deer attractant ATA verification to help reduce the spread of CWD and how the ATA continues to work to protect the manufactures. They guys also discuss possible ATA actions to address FET violators and how companies that do not pay the Tax are hurting the industry and conservation in the US.