Athlete Money

Discover how Håvard Musabi used his event to boost his brand, create community, and generate income, all while staying true to his athletic roots. Learn practical insights on organizing athlete-driven initiatives, leveraging sponsorships, and growing organically—valuable for athletes seeking diverse income streams and brand building.In this episode:

• The origin of the Musabi Invitational and its evolution from a fun event to a brand-building tool
• How sponsorships were approached and secured with minimal initial investment
• The financial aspects: costs, revenue, and maintaining profitability
• Strategies for marketing events organically via word-of-mouth and social proof
• The impact of the event on brand perception and sponsorship opportunities
• How it fits into an athlete's annual planning and off-season activities
• Lessons learned from five years of organizing and what future athletes can do

Timestamps:00:00 - Introduction to Håvard Musabi and his athlete branding approach
02:00 - The concept and origins of the Musabi Invitational
04:00 - Partnering with brands like Red Bull and Kraft for event support
06:00 - Cost considerations: stadium rent and event expenses
08:00 - How sponsorships are secured with low upfront costs
10:00 - Transition from a casual event to a scalable, annual race
12:00 - How the event has boosted sponsorship and brand visibility
14:00 - The importance of starting small and focusing on enjoyment
16:00 - Organizing in the off-season for athlete free time and optimal weather
18:00 - Balancing event costs and participant fees to keep it accessible
20:00 - Using the event to build long-term sponsor relationships
22:00 - Future advice for athletes wanting to create their own events
24:00 - The final edition of the Musabi Invitational and legacy planning
26:00 - How family support plays a role in athlete-led events
28:00 - The broader value of organizing authentic, organic initiatives beyond results

Make sure to follow Havard at @havardmoseby on instagram

And follow and the show at @mattcsmith_ on instagram

In this episode, Emil Gukild shares innovative ways athletes can monetize their expertise by building communities around races and training programs, emphasizing the power of social media and storytelling in modern sports careers.

Chapters

00:00 Introduction to Athlete Monetization

01:59 Building a Community Around Events

05:54 The Role of Social Media in Athlete Branding

11:09 Crafting Your Unique Story

16:09 Engaging with Media and Building Awareness

Emil Gukill on Instagram - @emilgukild on instagram

CoCoach App - https://cocoach.com/

Holmenkollen Træningslab -@hklabben on insta

Matt @mattcsmith_ on insta

This podcast exists to support athletes in learning to live from what they love. Every episode, Matt with chat with the likes of sponsorship managers of global brands athletes that are building products and businesses whilst competing and performing. The goal is simply to share knowledge and show how those that have succeeded have done it.

This podcast exists to support athletes in learning to live from what they love. Every episode, Matt with chat with the likes of sponsorship managers of global brands athletes that are building products and businesses whilst competing and performing. The goal is simply to share knowledge and show how those that have succeeded have done it.

This episode explores the power of social media for athletes, how to build a personal brand, and practical strategies to start and grow your online presence. Nicola Rizzo shares her decade of experience working with athletes like George Russell and offers actionable tips for beginners. In this insightful conversation, Matt C Smith and Nicola Rizzo explore how athletes can leverage personal branding, social media, and strategic partnerships to unlock new opportunities both during and after their sports careers. They share practical tips on outreach, content creation, and building long-term relationships with brands.

key topics

The importance of personal branding for athletes

Strategies for starting and growing social media presence

How to attract sponsorships and brand partnerships Strategies for athlete branding and sponsorships

Effective outreach and relationship building with brands

Content creation and social media management for athletes

Follow Nicola @itsnicolarizzo on instagram

And matt @mattcsmith_

Summary

In this engaging conversation, the Matt and Samer discuss the journey of a Lebanese cross-country skier who overcame significant challenges to qualify for the Olympics. They explore themes of resilience, the beauty of Lebanon's Cedars of God, the experience of competing at the Olympics, and the importance of support systems in an athlete's life. The conversation also delves into the lessons learned from adversity, the sacrifices made for athletic success, and the values that come with being an Olympian. Ultimately, the discussion emphasizes living in the moment and the power of belief in oneself.

Takeaways

The journey to the Olympics is filled with challenges and triumphs.

Lebanon's Cedars of God is a beautiful training ground for athletes.

Qualifying for the Olympics is a significant achievement for any athlete.

Coping with pre-Olympic jitters involves living in the moment.

Experiencing the Olympics is a unique and unforgettable experience.

Overcoming adversity can lead to personal growth and resilience.

Support systems are crucial for athletes during their journeys.

Consistency and resilience are key to athletic success.

Being an Olympian is about more than just competing; it's about values and legacy.

Reflecting on past achievements can motivate future success.

Sound bites

"You can do it again."

"Sports can humble you."

"You need some help from others."

Chapters

00:00 Introduction and Setting the Scene

03:01 Journey to Cross-Country Skiing

05:55 The Beauty of Lebanon's Cedars of God

08:57 Qualifying for the Olympics

11:42 Pre-Olympic Jitters and Coping Mechanisms

15:00 Experiencing the Olympics for the First Time

17:51 Overcoming Adversity: The Near-Death Experience

20:52 Recovery and the Road Back to Competition

23:45 The Importance of Support Systems

26:36 Lessons Learned from the Athletic Journey

29:33 The Cost of Being an Athlete

32:31 The Values of an Olympian

35:35 Motivation and Resilience

38:25 Looking Ahead to Milano Cortina

41:27 Final Thoughts and Reflections

Keywords

Olympics, cross-country skiing, Lebanon, Cedars of God, resilience, athlete journey, overcoming adversity, Milano Cortina, Olympic values, support systems

Follow Samer @samertawk.oly

In this engaging conversation, I interview Bjørn Dæhlie, a legendary cross-country skier, discussing his journey from professional athlete to businessman. We explore Bjørn's passion for skiing, his experiences in the sport, and the coincidences that shaped his career. The conversation delves into training insights, the evolution of Norwegian skiing, and the importance of mental preparation for competitions. Bjorn shares valuable advice for young athletes on building a personal brand and navigating sponsorships, while also reflecting on his iconic Olympic moments and the lessons learned from his athletic career.

Keywords

skiing, Bjorn Dali, cross-country skiing, Olympic moments, personal brand, athlete advice, training, competition, life after sports, mental preparationSummary

In this engaging conversation, Matt C Smith interviews Bjorn Dali, a legendary cross-country skier, discussing his journey from professional athlete to businessman. They explore Bjorn's passion for skiing, his experiences in the sport, and the coincidences that shaped his career. The conversation delves into training insights, the evolution of Norwegian skiing, and the importance of mental preparation for competitions. Bjorn shares valuable advice for young athletes on building a personal brand and navigating sponsorships, while also reflecting on his iconic Olympic moments and the lessons learned from his athletic career.

Takeaways

Bjorn emphasizes the importance of enjoying the moment as an athlete.

He believes that coincidences played a significant role in his career.

Training with better athletes can elevate your performance.

Mental preparation is crucial for competition success.

Building a personal brand is essential for athletes today.

Athletes should focus on long-term partnerships with sponsors.

The evolution of Norwegian skiing has changed the competitive landscape.

Bjorn encourages young athletes to find a supportive community.

He reflects on the sacrifices made during his athletic career.

Winning Olympic gold has provided him with confidence and opportunities.

Chapters

00:00 Introduction and Personal Connection

02:56 Christmas Traditions and Skiing Passion

05:57 Life After Professional Skiing

08:47 Coincidences and Career Development

12:07 The Journey to Becoming a Professional Skier

14:55 Training Regimen and Techniques

18:03 The Evolution of Norwegian Skiing

20:50 Learning from the Best

24:01 The Importance of Community in Sports

26:46 Reflections on the Athlete's Life

29:44 Advice for Aspiring Athletes

32:36 The Olympic Journey and Mental Preparation

35:42 Iconic Olympic Moments

36:09 The Olympic Moment: A Personal Story

42:13 Building a Personal Brand as an Athlete

51:03 Lessons from Sports: Business Insights for Athletes

57:01 Advice for Young Athletes: Building Partnerships

In this episode, I sit down with Kjartan Haugen a Norwegian Para athlete who lost his leg to cancer at 18yrs old. He went onto gain 6 Olympic medals, and in this conversation we touch on how he returned fro 10yrs, then came back and won another medal in Beijing and what that time off taught him about bing an athlete now.

Takeaways

Returning to sport after a long break can reignite passion and joy.

Experiencing the Paralympics is a unique and memorable journey for athletes.

Mental preparation is crucial for success in high-pressure competitions.

Winning medals can bring both joy and unexpected pressure.

Focus on performance rather than the prestige of the event.

Equipment and technology play a vital role in para sports performance.

Classification in para sports is complex and continually evolving.

Athletes often face unique challenges that require tailored training approaches.

The joy of sport should always be a primary motivation for athletes.

Follow Kjartan at @Kjartannhaugen on intagram.

Summary

In this engaging conversation, Seve De Campo shares his journey as a cross-country skier, from his early days in Melbourne to his experiences as an Olympian. The discussion covers the importance of mental preparation, the significance of personal branding for athletes, and the role of social media in building a community. Seve also reflects on the lessons learned from his Olympic journey and offers advice for managing pre-race jitters. The conversation highlights the fun and camaraderie in the sport, as well as the challenges faced by athletes in their pursuit of excellence.

Takeaways

Seve is preparing for his first race in Ruka.

The importance of mental preparation before races.

Cross-country skiing has a strong community in Australia.

Seve's journey from Melbourne to the Olympics.

The significance of personal branding for athletes.

Live streaming can enhance athlete engagement.

The King of Trondheim promotes fun in skiing.

Social media can be a powerful tool for athletes.

Enjoying the journey is as important as the destination.

Building a personal brand takes time and authenticity.

Chapters

00:00 Introduction and Chit-Chat

04:51 Seve's Journey in Cross-Country Skiing

19:35 The Transition to Europe and Professionalism

34:18 Individualized Training and Future Aspirations

23:45 The Role of AI in Coaching and Training

28:19 First World Cup Experience: Overcoming Challenges

31:17 Qualifying for the Olympics: The Journey to Beijing

35:57 Experiencing the Olympics: Highlights from Beijing

38:56 Looking Ahead: Anticipation for Milano Cortina

40:26 Social Media Mastery: Building a Personal Brand

47:28 Building Connections in Sports

50:13 The Importance of Personal Branding

53:18 Innovative Approaches to Athlete Branding

59:10 The Journey of an Olympian

01:08:53 Embracing the Olympic Experience

Summary

In this episode, Matt C Smith interviews Markus Hoiberg, a three-time Olympian in curling, exploring the intricacies of the sport, its evolution, and the unique experiences of competing at the Olympics. They discuss the importance of teamwork, mental preparation, and the physical demands of curling, as well as the impact of recent scandals on the sport's equipment standards. Markus shares insights from his Olympic journey, offering advice for first-time Olympians and highlighting the dominance of curling nations like Canada.

Chapters

00:00 Introduction to Curling and the Podcast

01:58 Markus's Journey into Curling

03:10 The Evolution of Curling: From Outdoors to Indoors

05:40 Understanding the Game of Curling

10:20 The Role of Sweeping in Curling

11:55 The Broomgate Scandal and Its Impact

16:40 The Athletic Side of Curling

22:21 Mental Training and Team Dynamics

26:25 Training Regimens for Curlers

28:31 The Evolution of Curling and Its Dominant Nations

30:52 Experiencing the Olympics: First Impressions and Lessons Learned

34:45 Roles and Responsibilities: From Alternate to Competitor

40:00 Advice for First-Time Olympians: Embracing the Experience

41:58 The Fun Side of Curling: Culture and Community

42:53 The Intricacies of Curling: Surprising Facts and Insights

Takeaways

Curling has evolved from outdoor to indoor play due to weather conditions.

The sport of curling involves strategy, teamwork, and physical fitness.

Sweeping plays a crucial role in controlling the rock's path.

The Broomgate scandal highlighted the importance of standardized equipment in curling.

Mental preparation is as important as physical training for curlers.

Curling requires a high level of fitness, especially for sweepers.

The Olympic experience is unique and varies from first to third participation.

Canada is the dominant nation in curling, with a rich history in the sport.

Team dynamics and communication are vital for success in curling.

The Mixed Doubles format offers a faster-paced alternative to traditional curling.