Athlete Money

Athlete Money

By Matt C SmithSports
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Athlete Money episodes

  • How to build a YouTube following as an athlete: the Zak Ketterson playbook on Storytelling, and Self-Branding.

    Zak Ketterson shares his journey as a cross-country skier, discussing his upbringing in Minnesota, the impact of the NCAA system on his career, and the importance of building a personal brand as an athlete. He emphasizes the role of social media and content creation in connecting with fans and sponsors, and reflects on his aspirations for the upcoming Olympics. Zak also highlights the significance of authenticity in his content and the challenges and rewards of being a professional athlete.


    takeaways

    • Zak Ketterson emphasizes the importance of seeing athletes as multifaceted individuals.
    • The NCAA system provides a sustainable path for athletes to balance education and sports.
    • Building a personal brand is crucial for athletes to thrive financially.
    • Social media platforms like YouTube and newsletters are effective tools for athlete engagement.
    • Authenticity in content creation helps athletes connect with their audience.
    • The journey of a professional athlete involves both challenges and opportunities.
    • Minnesota has a strong cross-country skiing culture that supports young athletes.
    • The importance of community support in an athlete's journey is paramount.
    • Zak's experience shows that setbacks can lead to new opportunities for growth.
    • The Olympic experience is about more than just competition; it's about the memories made.

    Chapters


    00:00 Introduction to Zak Ketterson

    02:03 The Journey of a Cross-Country Skier

    06:10 Growing Up in Minnesota: A Cross-Country Skiing Culture

    10:53 The NCAA System and Its Impact on Skiing

    16:08 Building a Personal Brand as an Athlete

    21:54 The Role of Social Media in Skiing

    27:41 Content Creation: YouTube and Newsletters

    33:47 The Importance of Authenticity in Content

    39:37 The Future of Zak Ketterson: Olympic Aspirations

    54:36 Reflections on the Olympic Experience


    57 min
  • From War Zone to World Championships. How Paralympian Scott Meenagh is still fighting for his country, on the ski tracks.

    Scott Meenagh is a former solder turned Paralympian. In this episode we get a master class in resilience from his journey into parasports, to his fight to keep his sport funded and represented.


    Takeaways

    The journey to success is often filled with adversity.

    Finding purpose in sport can lead to personal growth.

    The transition to a new sport can be challenging but rewarding.

    Military training can influence athletic mindset positively.

    Community support is crucial for athletes' success.

    The cost of elite sport often affects family and friends.

    Finding balance in life is essential for long-term success.

    Selflessness can enhance team dynamics and performance.

    Enjoying the journey is as important as the end goal.

    Preparation for major events requires mental and physical readiness.


    Chapters


    00:00 The Path to Paralympic Sports

    02:56 The Role of Sport in Rehabilitation

    05:59 The Invictus Games Experience

    08:37 Transitioning to Nordic Skiing

    11:37 Military Mindset vs. Athletic Mindset

    14:50 The Cost of Elite Performance

    17:52 Balancing Life and Sport

    20:57 The Importance of Enjoying the Journey

    23:56 Parenting and Athletic Identity

    26:46 Training with Purpose and Fun

    38:38 Training Identity and Unique Approaches

    44:59 Fearlessness and the Secret Sauce

    52:15 The Journey to Nordic Skiing

    59:33 Overcoming Challenges and Funding Issues

    01:03:24 Looking Forward to Milan 2026


    1 hr 13 min
  • How athletes can post & perform, building personal brands and their sport in the process, with Biathlete Boris Stanish

    In this engaging conversation, Matt and Boris Stanish explore Boris's journey as an aspiring biathlete aiming for the Olympics through his Project 509 initiative. They discuss the importance of social media in documenting the athlete's journey, the challenges of balancing training with content creation, and the impact of community engagement. Boris shares insights on his experiences, the significance of building in public, and the legacy he hopes to create. The conversation culminates in reflections on the road to the Olympics and the opportunities that arise from sharing one's journey.


    Takeaways


    Boris's journey into biathlon began at a young age due to his parents' love for skiing.

    Project 509 is about documenting every day of Boris's journey to the Olympics.

    Social media can be a powerful tool for athletes to share their stories and inspire others.

    Consistency in content creation is key, even during tough times.

    Building a community around sports can lead to greater engagement and support.

    Athletes should focus on documenting their process rather than striving for perfection in content.

    The importance of having a clear mission and goals in sports and social media.

    Boris emphasizes the need for athletes to give back to their communities.

    Social media can open doors to opportunities and sponsorships for athletes.

    The journey to the Olympics is filled with challenges, but perseverance is crucial.


    Chapters


    00:00 Introduction and Social Media Bromance

    04:52 Inspiration and the Journey to Biathlon

    07:18 The Path to Becoming an Olympian

    10:01 Project 509: Documenting the Olympic Journey

    12:54 Building in Public: The Athlete's Perspective

    15:22 Content Creation and Consistency

    18:18 Balancing Social Media and Athletic Life

    21:16 Opportunities from Social Media Engagement

    23:36 Community Engagement and Giving Back

    26:27 Future Aspirations and Financial Opportunities

    32:01 Rolls for Rolls: Building Community Through Roller Skiing

    36:22 Inspiration from Young Athletes: The Power of Community

    38:36 Legacy and Goals: What Will We Leave Behind?

    39:56 Challenges of Project 509: Overcoming Adversity

    43:10 Consistency in Content Creation: The Daily Grind

    47:15 Olympic Aspirations: The Road to Qualification

    50:38 Looking Forward: Anticipating the Olympics


    #biathlon, #Project509, #Olympics, #socialmedia, #athletejourney, #contentcreation, #communityengagement, #training, #legacy, #inspiration



    55 min
  • The Muffin Man of Paris Olympics 2024: How going Viral on TikTok helped Henrik Christiansen build a personal brand, and so can you!

    In this episode, Henrik Christiansen, a Norwegian swimmer and Olympic athlete, shares his journey from a young soccer player to becoming a world-class swimmer and the infamous 'Muffin Man.' He discusses the importance of authenticity in building a personal brand, the pressures of social media fame, and how he navigated his viral moment during the Olympics. Christiansen emphasizes the need for athletes to view themselves as entertainers and the significance of enjoying their sport. He also reflects on monetizing his personal brand and the lessons learned along the way, encouraging fellow athletes to embrace their individuality and engage with their communities.


    Takeaways


    Henrik Christiansen is a Norwegian swimmer specializing in long-distance events.

    He transitioned from soccer to swimming after realizing his passion for the water.

    Christiansen's journey includes a love for theater, which he balanced with swimming.

    He became known as the 'Muffin Man' during the Tokyo Olympics, gaining viral fame.

    Social media can be a powerful tool for athletes to build their personal brands.

    Authenticity and engagement are crucial for success on social media.

    Athletes should view themselves as entertainers to connect with their audience.

    Enjoying the sport is essential for long-term success and fulfillment.

    Monetizing a personal brand can provide financial stability for athletes.

    Christiansen encourages athletes to think about their identity beyond sports.


    Chapters


    00:00 Introduction to Henrik Christiansen

    02:52 The Journey into Swimming

    06:51 Choosing Between Sports and Theater

    07:42 Becoming the Muffin Man

    11:08 Going Viral at the Olympics

    15:58 The Pressure of Social Media Fame

    19:03 Building a Personal Brand as an Athlete

    26:35 Authenticity and Engagement in Social Media

    29:11 The Importance of Enjoying the Sport

    37:42 Monetizing the Personal Brand

    48:10 Future Opportunities and Lessons Learned


    #olympics #HenrikChristiansen #swimming #Olympicathlete #personalbrand #socialmedia #MuffinMan #athleteengagement #monetization #authenticity #sports #milanocortina #winterolympics



    1 hr 5 min
  • Saudi Arabias first Olympic Cross Country Skier; Rakan Alireza.

    In this episode, Rakan Alireza shares his journey from Jeddah to the TED stage, discussing the challenges of public speaking, transitioning from rowing to cross-country skiing, and the rigorous training required for Olympic qualification. He reflects on the importance of community support, overcoming fears, and the mental aspects of competing. Rakan emphasizes the significance of enjoying the journey and setting future goals, while also highlighting the unique camaraderie within the sports community.


    Chapters


    00:00 The Journey Begins: From Jeddah to the TED Stage

    02:56 Overcoming Challenges: The Art of Public Speaking

    05:50 From Rowing to Skiing: A New Adventure

    08:44 The Road to the Olympics: Training and Trials

    11:43 Finding a Coach: The Search for Guidance

    14:22 Racing Against Time: The Qualification Process

    17:01 Injuries and Setbacks: Learning from Experience

    20:06 The Mental Game: Overcoming Fears and Doubts

    23:04 The Importance of Community: Support in Sports

    26:02 Looking Ahead: The Olympics and Beyond

    29:07 Reflections on the Journey: What It Means to Compete

    31:51 The Future: Goals and Aspirations Post-Olympics




    1 hr 7 min
  • Father of 3, Self-teachers his way to the Olympics.

    Alan Daniel Corona shares his inspiring journey as a self-taught cross-country skier representing Mexico at the Olympics. He discusses the importance of community, self-belief, and the challenges of balancing family life with rigorous training. The conversation delves into the significance of the Olympics, the unique dynamics of the Mexican skiing community, and the personal growth that comes from pursuing such a demanding sport. Alan emphasizes the importance of commitment, the value of learning from experiences, and the joy of being part of a supportive network of athletes. As they countdown to the upcoming Olympics, both speakers reflect on their motivations, aspirations, and the lessons learned along the way.


    Takeaways

    Alan's journey into cross-country skiing began as a personal challenge.

    The Mexican skiing community is growing, with many athletes living abroad.

    Self-teaching has been a crucial part of Alan's training process.

    The Olympics represent a significant milestone for athletes, not just in terms of competition but personal growth.

    Community and support are vital for athletes, especially those from smaller nations.

    Commitment and consistency are more important than motivation in achieving goals.

    Alan emphasizes the importance of being the CEO of one's health.

    The journey to the Olympics is about more than medals; it's about inspiring others.

    Overcoming imposter syndrome is a common challenge for latecomers to sports.

    The conversation highlights the importance of sharing experiences and learning from each other.


    Chapters


    00:00 Introduction and Setting the Stage

    03:16 The Journey to Cross-Country Skiing

    10:30 The Mexican Cross-Country Skiing Community

    12:52 Self-Teaching and Overcoming Challenges

    16:49 The Meaning of the Olympics

    28:16 Building a Supportive Community

    42:21 Countdown to Cortina: Future Plans

    49:34 Reflections on the Journey and Personal Growth





    1 hr 2 min
  • How patience & persistence took Michal Novak to the World Cup Podium & the Olympics.

    In this episode Michal & I discuss the journey to the Olympics, sharing personal experiences, cultural clashes, and the importance of mental preparation in sports. They explore the significance of character in athletes, the Czech cross-country skiing team's history, and the excitement surrounding the upcoming Cortina 2026 Olympics. We also touch on training strategies, audience questions, and the value of patience and belief in achieving one's goals.


    Takeaways


    The Olympic tattoo symbolizes achievement and personal milestones.

    First Olympic experiences can be both challenging and memorable.

    Cultural clashes can occur at international events, especially regarding customs.

    Connecting with other athletes is a key part of the Olympic spirit.

    The journey to becoming an Olympian often starts with early passion and talent.

    The Czech cross-country ski team has a rich history and is growing in strength.

    Athletes need to be more than just competitors; they should embody values and character.

    Mental preparation is crucial for success in competitive sports.

    Training smart is as important as training hard; quality over quantity matters.

    Patience and belief in oneself are essential for long-term success.


    Chapters


    00:00 Olympic Aspirations and Tattoos

    04:36 First Olympic Experiences

    07:24 Cultural Clashes at the Olympics

    08:25 Advice for First-Time Olympians

    08:32 The Journey to Becoming an Olympian

    11:14 The Czech Cross-Country Ski Team

    13:32 The Importance of Character in Sports

    16:04 Mental Preparation and Training Strategies

    18:28 Promoting the Czech Republic

    21:07 Training Secrets and Mindset

    24:04 Pre-Race Routines and Superstitions

    25:46 Lessons from the World Cup

    25:58 The Future of Cross-Country Skiing

    28:24 Audience Questions and Insights

    31:05 Looking Forward to Cortina 2026

    39:02 closing.mp3




    40 min
  • The Journey of Holmenkollen Training Lab: Building a Legacy with Ragnar Andresen

    This episode explores the journey of Holmenkollen Training Lab, the cultural factors contributing to Norway's success in winter sports, and the importance of team dynamics in coaching. The discussion also touches on the role of digital content in athlete training, the long-term vision for the training lab, and personal reflections on experiences at the Olympics. The podcast emphasizes the significance of accountability and the impact of idols in inspiring future athletes. This conversation explores the unique aspects of Norway's dominance in winter sports, particularly cross-country skiing. We discuss the historical and cultural factors that shape the Norwegian mentality towards sports, the significance of family influence in athletic success, and the upcoming Winter Olympics.

    Also, we delve into the technicalities of cross-country skiing, offering insights and tips for aspiring skiers, while also emphasizing the importance of community and the unifying power of sports across nations.


    Chapters


    00:00 Introduction to the Podcast and Its Goals

    00:49 The Journey of Homocon Training Lab

    03:45 Cultural Insights on Coaching and Athlete Development

    06:32 The Importance of Team Dynamics in Coaching

    09:27 The Role of Technology and Digital Content in Training

    11:41 Long-term Vision for Homocon Training Lab

    14:31 Experiences at the Olympics

    17:29 Norway's Dominance in Winter Sports

    20:35 Personal Reflections and Future Aspirations

    28:12 The Norwegian Mentality in Sports

    31:08 Cultural Influences on Athletic Success

    32:19 Countdown to the Olympics

    34:31 Understanding Cross-Country Skiing

    37:05 Tips for Aspiring Skiers

    39:17 Teaching Cross-Country Skiing

    44:30 Learning from Global Perspectives

    45:50 The Unifying Power of Sports

    49:19 Mispelveien.mp3


    Takeaways


    The podcast aims to provide positive insights from athletes and coaches.

    Holmenkollen Training Lab was founded to meet people and share knowledge.

    Cultural factors play a significant role in Norway's success in winter sports.

    Team dynamics are crucial for effective coaching and athlete development.

    Digital content can enhance training and athlete engagement.

    The long-term vision for Hollmenkollen Training Lab includes creating a supportive workplace.

    Experiencing the Olympics as a coach is about the journey and the athletes' dreams.

    Norway's success in winter sports is attributed to a strong cultural mindset.

    Having idols in sports inspires the next generation of athletes.

    The importance of accountability partners in individual sports. Norway's success in sports is deeply rooted in its historical challenges and cultural mentality.

    The Norwegian mentality emphasizes hard work and resilience, shaped by harsh living conditions.

    Family influence plays a significant role in the development of athletes in Norway.

    Cross-country skiing requires a balance of technique, momentum, and relaxation for optimal performance.

    Training on roller skis is essential for year-round preparation in cross-country skiing.

    Teaching cross-country skiing can be challenging, especially with experienced adult learners.

    Different cultures have unique strengths that can enhance the understanding of sports training.

    The upcoming Winter Olympics is seen as a platform for unity amidst global challenges.

    Sports have the power to bring people together, transcending political differences.

    Cross-country skiing is a lifelong sport that can be enjoyed at any age.



    51 min
  • The IceBok; South Africa’s 1st female Skeleton athlete. Nicole Burger.

    Summary: In this episode Nicole Burger, a skeleton athlete representing South Africa, shares her journey into the sport, the challenges she faces, and her aspirations for the upcoming Olympics in Milan-Cortina. The discussion covers the mechanics of skeleton, the psychological resilience required, the community of athletes, and the balance between her military career and sports. Nicole emphasizes the importance of the Olympic spirit and the camaraderie among athletes from different nations, highlighting how sport brings people together.


    Takeaways


    Skeleton is a thrilling sport that requires both physical and mental resilience.

    The first experience on a skeleton sled is both exhilarating and daunting.

    Understanding the mechanics of skeleton involves learning to steer and control the sled at high speeds.

    The psychological challenges of the sport can be more daunting than the physical ones.

    Community and support among athletes from different nations are crucial in the sport.

    Training for the Olympics involves rigorous preparation and a focus on points to qualify.

    National identity plays a significant role in the experience of competing internationally.

    Equipment logistics are complex and require careful management for successful competition.

    The ideal skeleton athlete combines speed, strength, and experience.

    The Olympics represent the pinnacle of achievement for athletes, fostering a sense of global community.


    Chapters


    00:00 Introduction to Skeleton and the Journey Begins

    03:16 The Thrill of the First Run

    04:06 New Chapter

    06:08 Understanding the Mechanics of Skeleton

    08:52 The Psychological Challenges of Skeleton

    11:14 The Path to Becoming a Skeleton Athlete

    14:13 The Equipment and Logistics of Skeleton

    16:57 The Competitive Landscape of Skeleton

    19:22 The Future of Skeleton and Personal Aspirations

    24:07 Journey to Skeleton: Personal Stories and Motivation

    30:00 The Olympic Spirit: Community and Friendship

    33:48 Olympic Memories: Personal Reflections and Experiences

    39:08 Preparing for the Olympics: Training and Goals

    41:45 Support Systems: Balancing Sport and Work

    44:21 Looking Ahead: Future Aspirations and Connections


    Keywords

    Skeleton, Olympics, Winter Sports, South Africa, Athlete Journey, Community, Training, Equipment, Mental Resilience, Sports Psychology



    47 min

About Athlete Money

From the publisher's feed

This podcast exists to support athletes in learning to live from what they love. Every episode, Matt with chat with the likes of sponsorship managers of global brands athletes that are building…