Athletic Health

My current record is $27,000 in one day.

In fact, I’ve had a number of days or periods of time that have been massively successful for me.

Yesterday, I was thinking about all of these times and trying to find the similarities. What do all of these financial events have in common.

I just kicked up my Dream 100 strategy and this time I'm all in. After just a few days, I've already gotten some pretty cool results. Here is how I'm attacking the ultimate networking game and why I think it encompasses entrepreneurship so well.

When I worked for the Lakers, we constantly had vendors coming in telling us how their product was going to dramatically improve the performance of the players. At that point, I’d seen it all. I’d seen little lasers the guys could rub on their muscles, to machines they stand in to measure the fat around their internal organs. Just crazy stuff. None of it had any measureable effect.

You go into any NBA weight room across the league and everyone is doing all the same basic stuff. The best teams just have better players.

You go into any successful business’ board room around the world, and they are doing all the same basic stuff. The best businesses just have better players.

What this tells me is that, now, as you try to grow your business from X to 10X, the value you give will be the same. Maybe you’ll package it in a nicer gift basket, but the value will remain roughly the same.

You’re selling common sense. Think about it. How the heck can a personal trainer stay employed when literally everyone in the world knows how to lose weight and get jacked? Nobody is reinventing the wheel here.

So, if the tactics remain the same, how will you eventually start making more money? How will you eventually raise your prices?

If the value remains the same, that means you’re missing something. There’s something about money, or business that you don’t know, that is stopping your income dead in its tracks.

I studied neuroscience for several years which unknowingly prepared me for my career as an entrepreneur. What I learned was that there were two main functions in the brain that caused people to do what they do.

The first is the neocortex. This is the outer surface of the brain and here, all of your memories and past experiences are stored. Just like a filing cabinet. Your brain keeps them there as a point of reference so it can be prepared for similar events in the future.

The second is a process called allostasis. I call this predictive physiology. This is where your body predicts what it will need in the next moment and prepares for it.

A great example of allostasis would be when you see a pizza commercial on TV and your mouth starts to water. Your brain is receiving and input (seeing the cheesy pizza) and based on experience, it believes it’s about to eat some, so it produces a reaction to prepare for the incoming slice. Don’t think for a minute, the Pizza Hut guys don’t know this!

In business, let’s say you have to do some cold calling. Your brain begins to search the filing cabinets to see what info it has on cold calling. It finds the folder and it reads, “I hate this; It’s awkward; They will get mad at me.” Then the brain will do what the brain does and prepare for that awful experience.

Did you know I was once Top 8% in the world in Madden? The popular NFL video game is by far my favorite game on the planet. I recently got the latest edition and I want to play it all day long!

But I have a business to run!

I am not immune to the intense pull to do fun things instead of tedious business tasks but here is how I'm working through it.

THIS is your marketing problem.

When entrepreneurs tell me that they are struggling with marketing, it’s always the fear of success holding them back. They are hoping to somehow paste success on top of their current lifestyle and that simply is not possible.

It isn’t difficult to find new customers.

If you have a great offer, that solves a common problem, then people are going to want to buy it from you.

This is a real thing and it all comes down to human psychology. If you are an entrepreneur, you must become more aware of how we all make decisions so you can make the best decisions for your business' growth. This is how you find your business' ultimate competitive advantage!

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I had two experiences this morning where I happened to see to business employees sleeping on the job and boy did that get me thinking. What are you even doing with your life? Are you just waiting till death?

How can entrepreneurs stop being fooled by shiny new opportunities. We are marketers, after all. We should know better. Shiny object syndrome is the path of least resistance but not the path of most success.

This really isn't an exaggeration. The only exception is if you have received funding for your business. This is a must listen for all entrepreneurs.