Today we’ll be speaking Melissa Proctor, CMO of the Atlanta Hawks and State Farm Arena. Melissa also is author of From Ballgirl to CMO, it’s both a memoir and a playbook for how to build a successful career. It’s based on Melissa’s five guiding principles, which we’ll get to in just a moment. 

Melissa started her career at Turner serving in senior brand development and strategy roles. She joined the NBA in 2014 and then two years later became the CMO of the Atlanta Hawks. Melissa got a taste of basketball early on in life, literally starting on the ground floor, as a ball girl for the Miami Heat and you are going to hear more about that as Melissa shares her personal goals that form her guiding principles to balancing life and work. 

Hosted on Acast. See acast.com/privacy for more information.