Atlanta Real Estate Forum Radio

Carrie Iddings, corporate communications manager of Fischer Homes, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Iddings discusses Fischer’s ongoing support of St. Jude’s Children’s Hospital and helping buyers find their dream homes in the Atlanta area.

Iddings has served in a crucial role with Fischer Homes for 11 years, especially in the builder’s move to Atlanta in 2013. In addition, she organizes Fischer Home’s participation in the St. Jude Dream Home Giveaway, which offers prospective homebuyers a chance to purchase the home of their dreams and provides St. Jude Children’s Hospital with life-saving funds. Currently, the builder offers up three homes a year in St. Louis, MI, Louisville, KY and the Greater Cincinnati area.

For 44 years, Fischer Homes has provided homebuyers with quality homes that last. In partnership with St. Jude through the Dream Home Giveaway, the company has raised almost $30 million and helped ensure that families receive critical care in place of a hospital bill.

Iddings said, “Three people will win a house this year, it is always very exciting to give a home away to somebody.”

Fischer Homes recently unveiled its new paired-patio homes at the established community, The Villas at Gold Creek in Dawsonville, GA. Homes are available on ranch or two-story plans with opportunities to completely personalize in the Lifestyle Design Center. To promote low-maintenance living, lawn care and landscaping are also included.

Iddings said, “It really is a nice option for anyone looking for that lifestyle, where they don’t have to worry about upkeep.”

The Maple Street collection gained traction recently, offering buyers luxury choices at an affordable price. Priced from the $300,000s, this home collection is available at Cherry Glen in Euharlee. Home shoppers can look forward to multiple elevation choices, customizable interiors and spacious living that fits families looking to upsize, downsize or anywhere in between. In Dallas, Sage Woods debuted with 11 floor plan options. Homes at Sage Woods are priced from the mid-$300,000s and buyers can look forward to the upcoming model home. Searching for your new home? Visit the model home at Cherry Glen or check out the Sage Woods community page.

Fischer Homes has also expanded its active adult community offerings with Poplar Place and Laurel Farms in Dallas. Home shoppers choose between ranch and two-story plans, each with a covered patio that makes outdoor lounging and entertaining comfortable. Exterior maintenance and lawn care are included. To add a little more space, an optional loft is also available for the ranch-style floor plan.

Ready to move now? Fischer Homes has move-in ready homes available across Atlanta. A full listing can be found here. Homebuyers have access to complimentary refinancing for up to three years with Fischer’s partner, Victory Mortgage.

Iddings said, “We continue to see mortgage rates go down and buyer interest rates are picking up, so it is a really great time to buy right now, especially with our affiliated partners.”

As of last year, Fischer Homes celebrates over 2,000 homes across the Atlanta area and continues to grow. With multiple communities popping up every year, you can find your dream home with Fischer today.

“We are continuing to expand our footprint and entering new parts of Atlanta,” said Iddings. “We just want to continue to do more.”

Tune in to the full interview above to learn more about Fischer Homes, or visit www.FischerHomes.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

John Wieland, president of The JW Collection, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Wieland discusses The Warehouse, his 39,000 square foot private art collection that is now open to the public one day a month for the first time.

When Wieland and his wife began collecting art, they started with pieces they admired priced within their budget. As time passed, his role in the real estate industry helped fund his passion for art and allow unique pieces to grace the walls of their home and office.

The Great Recession caused a lot of businesses to change locations and adjust, including John Wieland Homes & Neighborhoods. While Wieland needed to downsize his office, he also needed a new place to house his expansive art collection. When a bank-owned property came available on the west side of Atlanta, he jumped on the opportunity and opened the doors of The Warehouse’s permanent location in 2010.

Today, The Warehouse showcases 400 pieces from 250 national and international artists. Themes include home, house and domesticity from a diverse perspective.

“The interesting thing about art collecting is that you start out financing pieces focused on your collecting interests,” Wieland said. “Then after a while, the art seems to find you.”

Managing an art exhibition goes beyond the art, it includes a ton of supportive elements. To keep the pieces safe and distinctive, Wieland invested in quality security, climate control, lighting and positioning. Due to the materials used, some art needs more care than others, which is why The Warehouse has targeted air conditioning that keeps the pieces at a controlled temperature.

Art is best expressed in collections, so Wieland curates groupings of his art that complement each other, have a regional connection or some other tying factor.

Wieland said, “We want the art in any of our gallery spaces to talk to each other.”

The Warehouse offers visitors a glimpse of many different art types, including paintings, sculptures, fabric works and more. The exhibition also has pieces from notable individuals such as war veteran, Ferdinand Cooper, Reverand Howard Finster and numerous folk artists.

Some pieces like the impressionable sculpture standing 16 feet by 24 feet wide from the 1988 MoMA Show capture the attention of visitors from the start. When Wieland purchased it on a whim, the piece was deconstructed and shipped to Atlanta, then reconstructed and placed outside his Gwinnett office where it was on display for years.

Wieland also published his book, Homeward: Selections From The Wieland Collection in 2016, further spreading the reach of his collection. This monograph highlights various pieces that he acquired over the years and is available for purchase at The Warehouse and the High Museum of Art.

Looking to plan your visit to The Warehouse? The art exhibition is open the second Saturday of every month. Admission is free but requires an advanced reservation. Prospective visitors can visit the website up to 30 days in advance and secure a time slot for the following month. Open from 10 a.m. until 4:30 p.m., The Warehouse offers both guided and self-guided tours.

Wieland said, “I think everyone has felt like this was a wonderful experience, which is what we are trying to accomplish. We will never be charging for that.”

Tune in to the full interview above to learn more about The Warehouse, or visit TheWarehouse.org.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

Farrell Middleton, president of The Bell Curve of Life, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Middleton discusses coaching and mentoring clients

After a long, successful career in the building industry, Middleton started The Bell Curve of Life in 2022 to ignite his passion to teach and embrace a second career. He offers mentorship services that enhance clients’ confidence personally and professionally.

Middleton said, “I wanted to spend my time differently, helping people live a better life, be better performers and run better businesses.”

When his two children moved out and started their lives, Middleton experienced the “empty nester” feeling and decided to shift his career towards helping others as he did with his own family. As one chapter closed, he looked for a new one to begin.

The Bell Curve of Life offers both individual and group sessions, depending on the client’s needs. One-on-one sessions offer details and solutions that are more personal. In a group setting, Middleton can get a bigger picture and participants can share ideas on a bigger scale. He also notes that group sessions often leads to people learning from each other’s experiences.

Middleton said, “As I get conversation going in the group settings, people are learning more from each other than from me, which is what my goal was.”

Employee retention and engagement are common challenges facing the business world. It is a lot of effort that is sometimes lost suddenly. The Bell Curve of Life helps business leaders discover ways to foster relationships with employees and assist them in growing with the company. Some employees are comfortable at a certain level of responsibility and do not want to be pushed up, a common sentiment that Middleton discusses with his clients.

Internal customer service can make or break a business, which is why The Bell Curve of Life addresses it from the first consultation. What does this mean? Every person in the business has a role and the coordination between employees is what keeps the flow of service going. If one employee, or one sector of the business, is lacking proper momentum, it can have a big impact. Middleton works with clients to find the slowdown and start the conversations to get everything running smoothly again. Middleton also notes that learning from mistakes and taking responsibility are crucial for change to happen.

“If the bar is too high, nobody can achieve that on a routine basis,” Middleton said. “My program and guidance are about how do people perform on a routine basis.”

The Bell Curve of Life also offers Lunch-and-Learn events and other single events where Middleton speaks to larger groups on a one-time basis. He evaluates a “pinpoint” or issue that is facing the group, including communication, relationship building, customer service and other issues.

To measure the success of sessions, Middleton uses evaluation forms that allow participants to self-evaluate and find ways to grow individually.

Middleton said, “Work on the stuff that needs to be worked on and the other stuff that is going well enough, it is going well enough. Don’t spend anymore quality time on it.”

Tune in to the full interview above to learn more about The Bell Curve of Life, or visit TheBellCurveOfLife.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

Bryan Ponder, director of land development – Dallas and Atlanta at UnionMain Homes, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Ponder discusses the builder’s recent move to Atlanta and upcoming home opportunities in the area.

Born and raised in Gwinnett County, Ponder is a Georgia native through and through. After graduating with a Civil Engineering degree from the University of Georgia in 1998, he has been involved in land development ever since. Along the way, he worked with multiple home builders, including Homeland Communities and Brock Built Homes. Through these experiences, Ponder took every opportunity to learn and now possesses a diverse knowledge of sales, marketing, home building and more. He is also a registered utility manager in Georgia, which allows him to install all underground utilities.

UnionMain Homes hit the ground running in 2019, producing over 300 homes to date in Dallas and promising development in Atlanta. Maddox Landing is currently selling in Hoschton, GA, with two homes available as move-in ready and three still under construction. Homes are priced from the mid-$400,000s and include four to five bedrooms, two-and-a-half to four-and-a-half baths and a two-car garage. A decorated model home is available for tours Monday through Saturday from 10 a.m. to 6 p.m. and Sunday from noon to 6 p.m.

“Atlanta has a lot of opportunity for growth,” Ponder said. “There are not a lot of setbacks in Atlanta as far as jurisdiction like you find in other cities.”

The company is planning to finish construction on 25 homes this year in Atlanta, continuing to grow and expand into next year. The Echo Park condominium project is currently underway, offering 20 townhomes and multiple stacked condos along the scenic greenway in downtown Suwanee. Stacked condos are slated to be priced in the $400,000s and the three-story townhomes start in the $700,000s. UnionMain Homes also began developing on land in Rome, conveniently located right off GA-411

Ponder said, “This community in Rome will be more of a destination. We will have a $3 million amenity complex where we put the pool, parks and soccer fields.”

UnionMain Homes stands by its promise of “Contract to Dream Home in 175 Days.” Prospective buyers rest assured that the home of their dreams will be contracted, planned and built by that point.

Ponder said, “That time is from contract to permanent move-in, it is really less than that, but 175 gives us some grace period if it rains too much.”

UnionMain Homes residences stand the test of time. With close attention to structure and luxury details, homebuyers are at ease knowing that their homes are secure for years to come.

Searching for a new position in the real estate industry? UnionMain Homes is looking for talented help in Atlanta as the company continues to grow. Available roles include purchasing, IT, new homes sales counselors and more! A full list of job opportunities can be found here.

Tune in to the full interview above to learn more about UnionMain Homes, or visit https://UnionMainHomes.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

T.R. Adams, President of T.R. Adams and Associates, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Adams discusses his strategies for marketing homes and building relationships with Atlanta builders and developers.

Before starting his own business, Adams worked extensively in multiple facets of the real estate industry, including sales, general brokerage, land consulting and more. With over 36 years in the industry, he now offers clients a comprehensive sales and marketing perspective rooted in honesty, creative strategies and experience.

“I love working with people,” he said. “I love putting together great teams and working together make things happen.”

T.R. Adams and Associates is a diverse team that supports homebuilders and developers during every step of the construction process. Through sales, marketing and land consultation, the team offers professional guidance to ensure everything runs smoothly. Adams shares that his strategy for success starts with basic marketing such as photography and maintaining a boots-on-the-ground, physical presence.

Adams said, “No matter how technology evolves, we have evolved back to swiping through pictures. People want to know that we are really there at the house.”

T.R. Adams and Associates works with homebuilder and development clients of all levels, whether that spans a few houses a year or hundreds. Recently, the team began analyzing property and lot value to give clients the highest andbest use for building and pricing homes. That knowledge comes to play during key land purchases and planning locations for upcoming home builds. The team also offers resale marketing services.

Adams said, “I really want to work with builders and developers, but we also do resale because, at the end of the day, it makes your business more well-rounded.”

Headquartered in Midtown, T.R. Adams and Associates is proud to offer services to clients within a 60-to-70-mile radius of Atlanta. Adams emphasized that location is everything to his clients, which is why he makes sure that his team is flexible and able to serve a large pool of homebuilders and developers across intown Atlanta and surrounding areas like Braselton, Calhoun, Athens, Fairburn and more.

Adams is currently building his network of Realtors across Atlanta and making strategic partnerships based on community locations. When choosing his clients, he said that it starts with research. MarketNsight is one of his favorite resources. He utilized them for regression reports, rent feasibility and more. Running numbers is how Adams and his team help clients see what is working and what is not when it comes to land and construction.

Adams said, “That is where you start, really getting a full understanding of what they are selling and where do builders fit.”

T.R. Adams and Associates evaluates the data and helps builders find a sweet spot between competitive pricing and unique property features. Adams emphasizes that each builder has a different perspective and specific ideas, but the market numbers help them sell more homes and stay competitive.

With inventory at a notable low, it is a seller’s market right now. Adams suggests that buyers choose their time to buy based on when they are ready, not based on interest rates or other factors.

“The best time to buy is when you are ready to buy,” Adam said. “Buy now and if interest rates change, just re-finance.”

Tune in to the full interview above to learn more about T.R. Adams, or visit www.linkedin.com/in/tradamsandassociates/.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

Jacob Prather, President of My Home Communities and Tamra Wade, Team Leader at Tamra Wade Team, join host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode focused on My Home Communities. In this podcast segment, Prather and Wade discuss the missing middle housing sector and how My Home Communities accommodates first-time buyers with affordable homes.

My Home Communities is committed to providing affordable homes and works carefully in every step of the homebuilding process to ensure customers receive the best quality for the best price. Since the beginning, the building company has partnered with the Tamra Wade Team for new home sales, pairing professional Realtors with communities and providing competitive marketing.

Prather said, “We work strategically in land acquisitions to find land and lot opportunities below market in the most desirable areas. This allows us to pass that value on to the consumer as well. That’s fantastic.”

My Home Communities is actively selling in 11 communities across Atlanta, including middle Georgia locations like Warner Robins, Perry and Macon, northeast metro Atlanta in desirable locals such as Athens and Statham and north up to Toccoa, Georgia.

One way that My Home Communities and Tamra Wade Team work together is by keeping homebuyers informed about new and exciting housing trends. Putting her money where her mouth is, all three of Wade’s children own homes from My Home Communities. Wade states that they fell in love with the quality and detail. The homes were purchased as starter homes, but there is room to stay awhile and grow.

Wade said, “Even my children don’t have to move out of that house once they have their children. They can grow within it and still be very comfortable.”

Addressing the need for affordable housing, Prather discusses Statham Place and Sutton’s Landing, both in Statham, Georgia (Barrow County). Statham Place is near GA-316 and has tons of shopping and restaurants. Prather plans to keep the woodland atmosphere with shaded walkways and more space between lots. Statham Place is now selling in the $300,000s, and prospective buyers are encouraged to visit the decorated model to get a slice of life in the community.

Sutton’s Landing is an existing community, but My Home Communities is pleased to begin a second phase soon, including new amenities like a pool, cabana, sports courts and more!

My Home Communities is committed to making homes affordable and attainable. Entry-level buyers should find an affordable home and financing that is a fit. Wade discusses how her team and My Home Communities work together to help buyers feel secure paying for their first home. Considerations like USDA financing and earnest money help new homebuyers feel more comfortable with the purchase.

For homebuyers who want to move into a home in the next 30 days or within six months, My Home Communities has a lot to offer. Wade states, “Because the builder has  such a large footprint in these areas, if one particular neighborhood does not have something that the buyers want, or the timing doesn’t work, we’ve been able to sell them a home in another neighborhood where everything comes together.”

Tune in to the full interview above to learn more about My Home Communities and Tamra Wade Team, or visit www.myhomecommunities.com and www.tamrawade.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

Atlanta Real Estate Consultants Broker Eugene James, a seasoned professional with 30 years of experience in the real estate sector, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In the newest All About Real Estate segment, James gives his opinion on where the market is headed for the rest of the year and how the recent NAR ruling has influenced it.

James believes the new ruling will not affect experienced, effective real estate agents. He noted that the seller and buyer agents need strong communication when determining compensation details. When asked if the NAR ruling will make real estate agents less desirable, James made it clear that real estate agents will not be replaced and that buyers and sellers need a professional to guide them through pitfalls with such a significant investment.

Recently, Atlanta reported a 50% increase in home inventory, but James still claims it’s a seller’s market. Home prices have not dropped despite the growth, and he predicts prices will continue to climb.

James said, “Atlanta is still a hot place to live. And we still see the population growth.”

Of course, this will place more pressure on the need for home inventory. The problem with new construction and housing inventory is a land and lot shortage. James says finding land is the developers’ most significant challenge and will continue to be.

He also shared that the resale market will remain the same unless mortgage rates go down, estimating that it will be late 2025 until home prices and mortgage rates come down.

James said, “It’s getting more challenging for builders to build entire communities because of government restrictions that are being put in place, even for that sector.”

Recently, developers reported that new zoning requirements in Paulding County add around $200,000 to each new home, which creates a significant burden for home builders and a huge price increase that homebuyers will have to absorb. This new zoning exemplifies how government regulations can negatively affect inventory.

What about the Silver Tsunami? Is it real? James shared that the current housing market hasn’t made the Silver Tsunami possible because if people 55+ sell their homes, they have no homes to buy, as the housing inventory hasn’t met demand.

Tune into the full interview above to learn more about Atlanta Real Estate Consultants, or visit https://ARECSold.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

President Stephen Haines with Artisan Built Communities joins the Atlanta Real Estate Forum Radio show to discuss the builder’s newest community, The Manor at Gainesville Township, Calhoun’s new construction opportunities and more. Haines sits down with Carol Morgan, President of Denim Marketing and Show Host for this week’s episode.

With decades of experience under his belt, Haines shares invaluable insights into the journey of Artisan Built Communities and its mission to redefine living in the Atlanta area. Haines traces his roots to the industry giants and his experience working with well-known names and brands such as John Wieland, Meritage Homes and Beazer Homes. Now, at the helm of Artisan Built Communities, Haines and his team are dedicated to crafting exceptional communities that blend affordability with luxury.

One of the Atlanta-based builder’s standout projects, The Manor at Gainesville Township, promises an unparalleled living experience. Nestled in the foothills of Hall County, this master-planned community boasts breathtaking views, world-class amenities and a vibrant neighborhood atmosphere. The community is home to an elementary school, a new baseball park, a large pool with splash pads and a varied selection of homesites.

Haines said, “We’re excited that we are now expanding our footprint all over the city!”

Addressing the need for affordable housing, Artisan Built Communities introduces Salacoa, a haven of luxury in Calhoun. With a focus on quality craftsmanship and thoughtful design, Salacoa offers the perfect blend of elegance and accessibility. With starting prices in the low $300,000s, Salacoa presales are set to begin in June 2024. Reminiscent of an old barn, Salacoa’s clubhouse sits among rolling hills and the community’s two beautiful man-made lakes. Against this breathtaking natural backdrop, a pool, splash pad and an outdoor amphitheater will be available for live performances. It’s easy to see why Haines and his team at Artisan Built Communities are excited about Salacoa, as it makes luxury living attainable.

Since the company’s inception, pocket parks, wooded areas and walking trails have been integral to all Artisan Built Communities neighborhoods. Homebuyers love the connection the builder continues to foster with nature.

 Haines said, “We do our best to connect to nature. It’s in our DNA.”

Now selling in Cumming,  Jason’s Walk also reflects the builder’s commitment to a natural environment with an amenity package featuring a dog park and wooded areas. This exciting new community redefines modern living. With proximity to essential amenities and a thriving community spirit, Jason’s Walk promises to be a sought-after destination for homebuyers.

Tune in to the full interview above to learn more about Artisan Built Communities, or visit www.DiscoverArtisan.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

President Monte Hewett with Monte Hewett Homes joins the Atlanta Real Estate Forum Radio podcast. He sits down with the President of Denim Marketing and Show Host Carol Morgan to discuss the company’s rise in mixed-use development and currently selling opportunities.

At just 16 years old, Hewett began working with a focus on framing and placing the first nail in his celebrated homebuilding career. He attended Colorado State University for the construction management program and, after graduating, moved to Dallas, Texas, in 1984. In Texas, it was typical for a builder to be production-oriented, unlike in Georgia. Over time, he moved to better locations and built better products, eventually landing in the Atlanta market.

In the 1990s, Hewett decided to be an infill builder. During this time, he observed markets in North Buckhead, Smyrna, Vinings, and, during the recession, Decatur, Roswell and Alpharetta to get a clear picture of the local demographic. He noted that many homebuyers were attached to the idea of a “place” and the amenities and walkability offered in that location. Locations such as Avalon in Alpharetta or downtown Roswell provide walkability, green space and all the tools necessary to construct a sense of place for homebuyers to call home through the generations.

By the year 2010, Hewett was mainly focusing on creating mixed-use developments to meet this market need. His first project was Palisades at Milton Park in Alpharetta, followed by Avalon and Halcyon in Alpharetta, Madison Yards in Reynoldstown and more. Hewett noted that after the recession, it took more work to replicate the locations and prices he secured and had to switch strategies. The company shifted its focus on product pricing to create work-live-play communities that are more cost-efficient.

Hewett said, “It’s a big accomplishment to be able to go and change the culture of the company and emphasize time and budgets. It feels good.”

Monte Hewett Homes is currently working on Downing Park near Emory, a collection of 13 townhomes off Ponce de Leon Avenue priced from $2 million. Hewett also shared that he recently closed on a mixed-use project called Wire Park, which is coming soon to Watkinsville, located 15 minutes outside of Athens. The project will feature 21 townhomes, 46 single-family opportunities and 20,000+ square feet of office, retail and food and beverage space. The community will also feature a baseball and basketball training facility.

The builder is also currently selling townhomes starting at $959,900 at Interlock in West Midtown, townhomes starting in the high $500,000s at The Harman in East Atlanta and single-level flats and two-story condominium homes starting in the high $600,000s at Findley Row in Alpharetta.

Tune into the full interview above to learn more about Monte Hewett Homes, or visit https://MonteHewett.com to discover current selling opportunities, news and more.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.

Senior Vice President Jay Byce with ResiBuilt Homes joins President of Denim Marketing and Show Host Carol Morgan on Atlanta Real Estate Forum Radio to delve into the burgeoning build-to-rent industry.

A proud Georgia native and graduate of the University of Georgia Terry College of Business, Byce has a wealth of experience in real estate planning and investment. Since its establishment in 2018, ResiBuilt Homes has erected nearly 1,200 homes, primarily within the metro Atlanta area. The company’s footprint extends beyond Atlanta, with expansions into Orlando, Tampa, Charlotte and Greenville, solidifying its position as the ninth-largest private home builder in metro Atlanta. Notably, ResiBuilt Homes has earned its place among Atlanta’s Top 10 Private Builders, as recognized by MetroStudy.

Amidst a landscape of high mortgage interest rates and dwindling home inventory, the demand for build-to-rent communities like those offered by ResiBuilt Homes continues to surge. However, the accompanying rise in development costs has led to increased community development and housing affordability challenges.

Byce anticipates a further decrease in available homes for sale within the next two to three years, exacerbating the existing inventory shortage.

 Byce said, “Due to the economic climate, we’ve had to pivot our business model, and we’re offering more for-sale product.”

ResiBuilt’s for-sale product complements its existing build-to-rent portfolio. The company specializes in crafting high-quality entry-level and first-time move-up homes, with townhomes and detached homes priced from the $300,000s experiencing steady sales of three to four units per month. While this transition necessitates adjustments, such as a reduction in the pace of construction from 10 to 12 homes per month to 3 to 4 homes to accommodate the evolving market dynamics, ResiBuilt Homes remains committed to adaptability and resilience.

The appeal of build-to-rent communities transcends generational boundaries, with millennials seeking alternatives to traditional homeownership due to financial constraints and 55+ drawn to the low-maintenance lifestyle afforded by rental properties. Byce comments that many active adults are repelled by the label that comes with a 55+ age-restricted community.

Investors also recognize the allure of build-to-rent communities, drawn by the promise of consistent cash flow and the option to easily sell properties when desired.

On the BTR model, Byce said, “We prefer to own homes longer and be in partnership with the residents that we have.”

ResiBuilt Homes aims to challenge lingering stigmas surrounding renters by creating rental communities that mirror neighborhoods of owner-occupied homes. Most ResiBuilt rental communities experience an average tenant tenure of four years, which is comparable to that of homeowners in similar price brackets.

Renters’ preferences closely align with those of homeowners, emphasizing the importance of amenities and convenient location attributes. Developers have responded to that demand with various rental homes and communities. The ResiBuilt Homes approach involves developing smaller, convenient neighborhoods with managed amenities tailored to residents’ needs, such as dog parks and walking trails while ensuring proximity to essential services and retail hubs. In its larger communities, the builder offers an array of traditional amenities such as a pool, clubhouse and tennis courts.

Amidst the growing popularity of rental communities, there are notable challenges, including issues related to squatters. Jay Byce sheds light on this issue, noting a spike in incidents last year. While the situation has improved, organized fraud was rampant, with individuals listing rental houses they did not own and taking security deposits from unsuspecting tenants seeking no credit check options.

ResiBuilt Homes, in contrast, upholds stringent screening processes, conducting credit and background checks on all applicants. Byce emphasizes the importance of accountability, highlighting that the company’s approach prevents the exploitation of vulnerable individuals who may not qualify for leases elsewhere. Unfortunately, victims of such scams face prolonged eviction processes, lasting from nine to 18 months, which adversely impact investors and communities.

These fraudulent activities not only tarnish the reputation of rental communities but also pose challenges for property owners. harm individuals directly involved and Byce said, “These people were preying on people that weren’t going to be able to lease homes anyway…That hurts investors, and it hurts communities.”

ResiBuilt Homes is in the process of developing new home communities with for-sale homes in Loganville, Douglasville and Bethlehem.

Tune into the full interview above for more information about ResiBuilt Homes, or visit https://ResiBuilt.com/.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.