Geoffrey Deckelbaum, partner and co-founder at SRP Lending, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Deckelbaum discusses the private lending process for residential real estate in Atlanta.

Born into a family of real estate developers, Deckelbaum’s interest in real estate blossomed from an early age. After college, he worked in a bank, financing developers and homebuilders. In the last decade, he decided to switch focus in his career and moved into the private lending sector.

Founded by Geoffrey Deckelbaum and Michael Ray, SRP Lending provides short-term financial solutions for home builders, real estate investors and developers. From acquiring lots to renovations on project homes, SRP Lending is a partner for real estate professionals who want to grow the housing opportunities in metro Atlanta.

Lending has become increasingly difficult in the homebuilding industry due to banking limitations. Banks offer funds based on credit and other traditional factors, but SRP is proud to lend based on its client relationships and the project vision. This distinctive difference moves the homebuilding process forward and provides peace of mind for clients.

Deckelbaum said, “If we can understand our builder’s view as to where they want to go, and the project that makes sense to us, we want to find a way to help them achieve their goals.”

Why choose private lending over traditional bank loans? If a home builder goes to the bank for a loan, the credit approval process can take a long time, not including the 60 to 90 days to reach closing. SRP Lending approves loans in as little time as a few business days, allowing clients to put cash down on properties and remain competitive. Private lending also presents more customized loan options that meet clients where they are and ensures their projects come to life quicker.

Looking for lending opportunities for your next project? SRP Lending is local to metro Atlanta and services clients within one hour of the city. Potential clients are encouraged to meet with Deckelbaum and Ray to ensure the best loan fit before buying property. SRP Lending walks with clients every step of the way, including visits to potential properties and discussing any changes throughout the building or renovation process.

“We will go see your property before we commit but, the advantage to using us is that once we get onsite, we know you, and we’ve seen the project you want to do,” said Deckelbaum. “We can tell you immediately what our loan would look like.”

SRP Lending works with numerous real estate agents and marketing experts that provide competitive information about buyers, home trends and more! That information is then passed to its clients, offering key strategies for marketing and elevating the value of their properties.

“SRP Lending is committed to the residential marketplace. Homebuilding and renovations are the passion that Mike and I had for many years,” said Deckelbaum. “We do this not as a job, but as a gap we fill in the industry.”

Tune in to the full interview above to learn more about SRP Lending or visit www.SRPLending.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. It is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

Ryan MacDowell, partner at MacBuilt Homes, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, MacDowell discusses the custom home market in Atlanta and what clients can expect when they choose MacBuilt for their dream home.

Born and raised in Atlanta, MacDowell is a second-generation homebuilder. He formed MacBuilt Homes in 2016 and instantly made an impact with Atlanta’s luxury homebuyers. Driven by a desire to flip the script on builder-customer relations, MacDowell introduced newer technology to the construction process, creating a clear view of the project for builders and clients. Using an owner portal and updated photography, MacBuilt Homes involves homebuyers in the building process with daily updates.

MacDowell said, “Our goal has always been to transform the industry so that people have an enjoyable experience overall.”

MacBuilt has expanded its reach tremendously in the last ten years, touching metro Atlanta hotspots like Buckhead, Sandy Springs, Norcross and northern areas like Acworth and Woodstock. MacDowell’s knowledge of the area has been instrumental in choosing new locations and providing an intelligent perspective of the Atlanta cityscape.

Wondering what top design trends custom-home shoppers are choosing? Home styles like modern contemporary, modern farmhouse and traditional are popular among MacBuilt’s clients. Quality is the backbone of most homebuyers’ expectations but features like energy-efficient appliances and luxury flooring are appreciated.

“They're expecting to come through on their final walkthrough and see that they're not having to put 100 pieces of blue tape on the walls,” said MacDowell, “They are expecting to see quality as it takes place.”

Aside from custom-build projects, MacBuilt is pleased to offer customers renovation services as well. MacDowell notes that after the COVID-19 pandemic of 2020, the need for updated spaces increased. Some key projects include adding home offices, basements and other renovations that increase living space upward and outward.

“There’s certainly some people looking for multi-generational living again, too,” said MacDowell. “That had gone away for quite a while, and now it’s about finding some spaces for family members to move back or for children to stay a little bit longer.”

With mortgage rates at a steady high, many luxury homebuilders are seeing an increasing number of cash-only buyers. Atlanta is a hub for relocation, so buyers often come from out-of-state and find properties in the $1 to $2 million range, a significantly lower price from where they started. Who is putting down these offers? Among the MacBuilt Homes buyers, the cash-only offers are coming primarily from young technology professionals moving to Atlanta and 55+ individuals.

Tune in to the full interview above to learn more about MacBuilt Homes, or visit www.MacBuiltHomes.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. It is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers,

Dana Keller, vice president of marketing at Harrison Homes, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Keller discusses the transition Harrison Homes has made to a design-build firm and upcoming luxury homebuilds in metro Atlanta.

With over 20 years of marketing experience under her belt, Keller joined the Harrison Homes team in 2020 and quickly fell in love with the residential real estate market.

Harrison Homes was founded in 2007 as a privately owned and operated design-build firm specializing in residential development. Across north metro Atlanta, Harrison has built over 350 luxury single-family homes and townhomes. Years of experience in speculative and custom home building give team members the tools and knowledge to offer clients quality construction at an affordable price point.

Keller said, “It is really in the last two years that we have solidified our transition as a design-build firm for residential developments, in both for-sale and for-rent arenas, single-family homes and townhome communities.”

Harrison presents clients with a “one-stop-shop” approach to homebuilding. Starting with the discovery process, the firm’s team connects with clients to assess their goals for the project and determine necessary services. An in-house architect and interior design team make this step feel comfortable for clients. From there, the process moves to the contract phase and then permitting, procurement and vertical construction begins. Harrison can also assist with horizontal construction for a seamless plan to completion process.

Coming soon in east Roswell, vertical construction has started on East Village, a community of 74 high-end townhomes located just off Holcomb Bridge Road. These three-story townhomes feature two to four bedrooms and tons of luxury details. Prospective buyers can look forward to soaring, 10-foot ceilings, shaker-style cabinetry and quartz countertops in the kitchen, walk-in pantries and spa baths with double-sink vanities.

In Brookhaven, Harrison is pleased to announce vertical construction will begin soon on Sunland Park. Limited to just five new residences, these single-family homes offer five bedrooms and four baths on 3,800 square feet. Upscale, contemporary design sets this community apart, making it a unique opportunity for Atlanta home shoppers. Sunland Park is conveniently located near the desired Ashford Park elementary school district and walkable to local Brookhaven dining, shopping and entertainment.

Harrison just completed homes in the Lake Oconee area and plans to expand further with an upcoming townhome project.

Keller said, “Brookhaven is where Harrison began, so we are excited to be back in our home neighborhood.”

Wondering what luxury homebuyers are looking for? Harrison presents clients with competitive design elements, including walk-in pantries, natural stone exteriors and statement lighting in their homes.

“It’s fun to see our designers mix those stable, true classic elements and dial them up to meet the new trends,” said Keller. “But they still sustain an overall longevity and ensure they won’t be outdated in two years.”

Tune in to the full interview above to learn more about Harrison Homes, or visit www.HarrisonATL.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. It is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your...

Brett Forney, managing partner of Prim Properties, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. Forney discusses the build-to-rent (BTR) property management industry in this podcast segment.

Forney’s strong background in real estate makes her and Prim Properties great resources. Growing up in east Tennessee, she shadowed her mother at her brokerage by attending open houses and visiting home builds from a young age. In high school, she worked as a maintenance technician for a rental property company and stayed on for 18 years.

Prim Properties is a new property management company specifically focused on the build-to-rent sector. Traditional, apartment-style management was not an ideal solution for BTR properties, so Prim Properties adopted a new approach tailored to this growing sector.

“It was birthed out of a desire to do something better,” said Forney. “A little more prim and proper way to manage BTR than the typical apartment approach.”

At Prim Properties, comfort and connection are important. Management strives to know its residents by name, communicate thoroughly from a contractor-style approach and create a space for feedback.

The build-to-rent residents are a unique demographic that includes empty nesters looking for lower-maintenance living, medical students seeking short-term living for a couple of years and individuals waiting for their dream homes to complete construction. Typical “knock-on-the-door" maintenance can be frustrating, but Prim Properties’ concierge-style service ensures that residents feel comfortable with their homes. Management provides residents with various services such as mail collection, making sure pipes are dripping during the colder months and exterior maintenance and landscaping year-round.

What makes the Prim Properties approach stand out? The property management team cares and takes the time to listen to residents. This approachaffects the overall environment of the developer’s BTR communities. Management is trained to prioritize quality time with residents, ensuring higher lease renewal rates.

“We try to manage with unrelenting hospitality,” said Forney. “We love on our people so they love where they live and stay there.”

Resident activities are also a huge aspect of Prim Properties' culture. From craft and cooking classes to end-of-school celebrations, the property management company ensures its residents have opportunities to socialize and feel appreciated.

Looking to make your mark in the real estate industry? Prim Properties is currently hiring! It has already welcomed many new faces to the team, including director of operations Ron Romano and leasing director Ron Telfair. Taking a “hire with heart” approach, the company hires talented individuals in roles that indulge their dreams. Whether your background is in HR, construction, property maintenance or something else entirely, there are positions ready to be filled.

In addition, Prim Properties is seeking ownership groups to partner with as it continues to grow. The company is still in its early stages, so now is the time to secure this unique property management strategy.

Forney said, “If there are ownership groups that understand the resident experience, customer service and hospitality we want to provide, those are the ownership groups that will really fit here.”

Tune in to the full interview above to learn more about Prim Properties, or visit www.PrimProp.com. The website is still under development, so more urgent inquiries can be emailed to [email protected].

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations,

Jennifer Landers, community director of the Kolter Homes Cresswind Georgia at Twin Lakes community, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Landers discusses the 55+ active adult home industry and all things Cresswind Georgia at Twin Lakes.

Landers began her career working in real estate for a single-family home builder and then transitioned to a national developer of master-planned communities. After almost 20 years with that developer, she joined the Kolter Homes team, leading its new 55+ active adult community.

Landers said, “Now I’m working in the best of both worlds, working in a master-planned community and selling the homes here for Kolter at Cresswind Twin Lakes in Hoschton.”

Cresswind Georgia at Twin Lakes is a master-planned community located in historic Hoschton. When complete, this community will welcome 1,300 families home with high -class amenities and breathtaking natural landscapes. The Cresswind community offers residents access to 29,000+ square foot clubhouse, indoor and outdoor pools, 40 acres of lakes, trails and golf cart paths and an event lawn for gathering with neighbors. Residents also enjoy Georgia’s largest, private pickleball center located within their community.

Location plays a huge role in the planning of 55+ active adult living, taking into consideration the population, healthcare and external amenities in the area. Families often want to move together, so building near growing local communities is crucial to keep everyone together.

Landers said, “One of the biggest challenges, just in the Atlanta market, is that there are not enough large pieces of land left close enough to local amenities. That is probably our biggest challenge as we look for new Cresswinds.”

Why does the active adult home shopper prefer community life? Social engagement is a driving factor. Homebuyers want opportunities to get to know their neighbors and connect through activities. Cresswind communities provide amenities and events that encourage residents to get out, have fun and engage in their community. The Cresswind-exclusive concert series has been a huge hit, highlighting local talent on the event lawn.

Landers said, “There is something going on every single day, and you can be as active as you want or not.”

Cresswind Georgia at Twin Lakes is outfitted with a model home village featuring 15 decorated residences, giving prospective homebuyers a glimpse of life in the community.

Buyers also have access to hundreds of personalization options and convenient access to professional guidance in the Welcome Center’s onsite design studio.

Home shoppers still have plenty of time to secure a home in Cresswind Georgia at Twin Lakes. Of the 1,300 homes planned, only 500 homes have closed. Kolter Homes is now building in Phase Five of Eight. Phase Six is under development and set to open next year. The second phase of the community garden recently opened and introduced a new greenhouse and herb garden.

The full community is expected to finish in 2030, giving prospective buyers time to unlock a new life with Cresswind.

Tune in to the full interview above to learn more about Cresswind Georgia, or visit www.CresswindGA.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche.

Carrie Iddings, corporate communications manager of Fischer Homes, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Iddings discusses Fischer’s ongoing support of St. Jude’s Children's Hospital and helping buyers find their dream homes in the Atlanta area.

Iddings has served in a crucial role with Fischer Homes for 11 years, especially in the builder’s move to Atlanta in 2013. In addition, she organizes Fischer Home’s participation in the St. Jude Dream Home Giveaway, which offers prospective homebuyers a chance to purchase the home of their dreams and provides St. Jude Children’s Hospital with life-saving funds. Currently, the builder offers up three homes a year in St. Louis, MI, Louisville, KY and the Greater Cincinnati area.

For 44 years, Fischer Homes has provided homebuyers with quality homes that last. In partnership with St. Jude through the Dream Home Giveaway, the company has raised almost $30 million and helped ensure that families receive critical care in place of a hospital bill.

Iddings said, “Three people will win a house this year, it is always very exciting to give a home away to somebody.”

Fischer Homes recently unveiled its new paired-patio homes at the established community, The Villas at Gold Creek in Dawsonville, GA. Homes are available on ranch or two-story plans with opportunities to completely personalize in the Lifestyle Design Center. To promote low-maintenance living, lawn care and landscaping are also included.

Iddings said, “It really is a nice option for anyone looking for that lifestyle, where they don’t have to worry about upkeep.”

The Maple Street collection gained traction recently, offering buyers luxury choices at an affordable price. Priced from the $300,000s, this home collection is available at Cherry Glen in Euharlee. Home shoppers can look forward to multiple elevation choices, customizable interiors and spacious living that fits families looking to upsize, downsize or anywhere in between. In Dallas, Sage Woods debuted with 11 floor plan options. Homes at Sage Woods are priced from the mid-$300,000s and buyers can look forward to the upcoming model home. Searching for your new home? Visit the model home at Cherry Glen or check out the Sage Woods community page.

Fischer Homes has also expanded its active adult community offerings with Poplar Place and Laurel Farms in Dallas. Home shoppers choose between ranch and two-story plans, each with a covered patio that makes outdoor lounging and entertaining comfortable. Exterior maintenance and lawn care are included. To add a little more space, an optional loft is also available for the ranch-style floor plan.

Ready to move now? Fischer Homes has move-in ready homes available across Atlanta. A full listing can be found here. Homebuyers have access to complimentary refinancing for up to three years with Fischer’s partner, Victory Mortgage.

Iddings said, “We continue to see mortgage rates go down and buyer interest rates are picking up, so it is a really great time to buy right now, especially with our affiliated partners.”

As of last year, Fischer Homes celebrates over 2,000 homes across the Atlanta area and continues to grow. With multiple communities popping up every year, you can find your dream home with Fischer today.

“We are continuing to expand our footprint and entering new parts of Atlanta,” said Iddings. “We just want to continue to do more.”

Tune in to the full interview above to learn more about Fischer Homes, or visit www.FischerHomes.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging,

John Wieland, president of The JW Collection, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Wieland discusses The Warehouse, his 39,000 square foot private art collection that is now open to the public one day a month for the first time.

When Wieland and his wife began collecting art, they started with pieces they admired priced within their budget. As time passed, his role in the real estate industry helped fund his passion for art and allow unique pieces to grace the walls of their home and office.

The Great Recession caused a lot of businesses to change locations and adjust, including John Wieland Homes & Neighborhoods. While Wieland needed to downsize his office, he also needed a new place to house his expansive art collection. When a bank-owned property came available on the west side of Atlanta, he jumped on the opportunity and opened the doors of The Warehouse’s permanent location in 2010.

Today, The Warehouse showcases 400 pieces from 250 national and international artists. Themes include home, house and domesticity from a diverse perspective.

“The interesting thing about art collecting is that you start out financing pieces focused on your collecting interests,” Wieland said. “Then after a while, the art seems to find you.”

Managing an art exhibition goes beyond the art, it includes a ton of supportive elements. To keep the pieces safe and distinctive, Wieland invested in quality security, climate control, lighting and positioning. Due to the materials used, some art needs more care than others, which is why The Warehouse has targeted air conditioning that keeps the pieces at a controlled temperature.

Art is best expressed in collections, so Wieland curates groupings of his art that complement each other, have a regional connection or some other tying factor.

Wieland said, “We want the art in any of our gallery spaces to talk to each other.”

The Warehouse offers visitors a glimpse of many different art types, including paintings, sculptures, fabric works and more. The exhibition also has pieces from notable individuals such as war veteran, Ferdinand Cooper, Reverand Howard Finster and numerous folk artists.

Some pieces like the impressionable sculpture standing 16 feet by 24 feet wide from the 1988 MoMA Show capture the attention of visitors from the start. When Wieland purchased it on a whim, the piece was deconstructed and shipped to Atlanta, then reconstructed and placed outside his Gwinnett office where it was on display for years.

Wieland also published his book, Homeward: Selections From The Wieland Collection in 2016, further spreading the reach of his collection. This monograph highlights various pieces that he acquired over the years and is available for purchase at The Warehouse and the High Museum of Art.

Looking to plan your visit to The Warehouse? The art exhibition is open the second Saturday of every month. Admission is free but requires an advanced reservation. Prospective visitors can visit the website up to 30 days in advance and secure a time slot for the following month. Open from 10 a.m. until 4:30 p.m., The Warehouse offers both guided and self-guided tours.

Wieland said, “I think everyone has felt like this was a wonderful experience, which is what we are trying to accomplish. We will never be charging for that.”

Tune in to the full interview above to learn more about The Warehouse, or visit TheWarehouse.org.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes,

Farrell Middleton, president of The Bell Curve of Life, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Middleton discusses coaching and mentoring clients

After a long, successful career in the building industry, Middleton started The Bell Curve of Life in 2022 to ignite his passion to teach and embrace a second career. He offers mentorship services that enhance clients’ confidence personally and professionally.

Middleton said, “I wanted to spend my time differently, helping people live a better life, be better performers and run better businesses.”

When his two children moved out and started their lives, Middleton experienced the “empty nester” feeling and decided to shift his career towards helping others as he did with his own family. As one chapter closed, he looked for a new one to begin.

The Bell Curve of Life offers both individual and group sessions, depending on the client’s needs. One-on-one sessions offer details and solutions that are more personal. In a group setting, Middleton can get a bigger picture and participants can share ideas on a bigger scale. He also notes that group sessions often leads to people learning from each other’s experiences.

Middleton said, “As I get conversation going in the group settings, people are learning more from each other than from me, which is what my goal was.”

Employee retention and engagement are common challenges facing the business world. It is a lot of effort that is sometimes lost suddenly. The Bell Curve of Life helps business leaders discover ways to foster relationships with employees and assist them in growing with the company. Some employees are comfortable at a certain level of responsibility and do not want to be pushed up, a common sentiment that Middleton discusses with his clients.

Internal customer service can make or break a business, which is why The Bell Curve of Life addresses it from the first consultation. What does this mean? Every person in the business has a role and the coordination between employees is what keeps the flow of service going. If one employee, or one sector of the business, is lacking proper momentum, it can have a big impact. Middleton works with clients to find the slowdown and start the conversations to get everything running smoothly again. Middleton also notes that learning from mistakes and taking responsibility are crucial for change to happen.

“If the bar is too high, nobody can achieve that on a routine basis,” Middleton said. “My program and guidance are about how do people perform on a routine basis.”

The Bell Curve of Life also offers Lunch-and-Learn events and other single events where Middleton speaks to larger groups on a one-time basis. He evaluates a “pinpoint” or issue that is facing the group, including communication, relationship building, customer service and other issues.

To measure the success of sessions, Middleton uses evaluation forms that allow participants to self-evaluate and find ways to grow individually.

Middleton said, “Work on the stuff that needs to be worked on and the other stuff that is going well enough, it is going well enough. Don’t spend anymore quality time on it.”

Tune in to the full interview above to learn more about The Bell Curve of Life, or visit TheBellCurveOfLife.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored market...

Bryan Ponder, director of land development - Dallas and Atlanta at UnionMain Homes, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Ponder discusses the builder’s recent move to Atlanta and upcoming home opportunities in the area.Born and raised in Gwinnett County, Ponder is a Georgia native through and through. After graduating with a Civil Engineering degree from the University of Georgia in 1998, he has been involved in land development ever since. Along the way, he worked with multiple home builders, including Homeland Communities and Brock Built Homes. Through these experiences, Ponder took every opportunity to learn and now possesses a diverse knowledge of sales, marketing, home building and more. He is also a registered utility manager in Georgia, which allows him to install all underground utilities.UnionMain Homes hit the ground running in 2019, producing over 300 homes to date in Dallas and promising development in Atlanta. Maddox Landing is currently selling in Hoschton, GA, with two homes available as move-in ready and three still under construction. Homes are priced from the mid-$400,000s and include four to five bedrooms, two-and-a-half to four-and-a-half baths and a two-car garage. A decorated model home is available for tours Monday through Saturday from 10 a.m. to 6 p.m. and Sunday from noon to 6 p.m.

“Atlanta has a lot of opportunity for growth,” Ponder said. “There are not a lot of setbacks in Atlanta as far as jurisdiction like you find in other cities.”

The company is planning to finish construction on 25 homes this year in Atlanta, continuing to grow and expand into next year. The Echo Park condominium project is currently underway, offering 20 townhomes and multiple stacked condos along the scenic greenway in downtown Suwanee. Stacked condos are slated to be priced in the $400,000s and the three-story townhomes start in the $700,000s. UnionMain Homes also began developing on land in Rome, conveniently located right off GA-411

Ponder said, “This community in Rome will be more of a destination. We will have a $3 million amenity complex where we put the pool, parks and soccer fields.”

UnionMain Homes stands by its promise of “Contract to Dream Home in 175 Days.” Prospective buyers rest assured that the home of their dreams will be contracted, planned and built by that point.

Ponder said, “That time is from contract to permanent move-in, it is really less than that, but 175 gives us some grace period if it rains too much.”

UnionMain Homes residences stand the test of time. With close attention to structure and luxury details, homebuyers are at ease knowing that their homes are secure for years to come.Searching for a new position in the real estate industry? UnionMain Homes is looking for talented help in Atlanta as the company continues to grow. Available roles include purchasing, IT, new homes sales counselors and more! A full list of job opportunities can be found here.Tune in to the full interview above to learn more about UnionMain Homes, or visit https://UnionMainHomes.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estat...

T.R. Adams, President of T.R. Adams and Associates, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Adams discusses his strategies for marketing homes and building relationships with Atlanta builders and developers.Before starting his own business, Adams worked extensively in multiple facets of the real estate industry, including sales, general brokerage, land consulting and more. With over 36 years in the industry, he now offers clients a comprehensive sales and marketing perspective rooted in honesty, creative strategies and experience.

“I love working with people,” he said. “I love putting together great teams and working together make things happen.”

T.R. Adams and Associates is a diverse team that supports homebuilders and developers during every step of the construction process. Through sales, marketing and land consultation, the team offers professional guidance to ensure everything runs smoothly. Adams shares that his strategy for success starts with basic marketing such as photography and maintaining a boots-on-the-ground, physical presence.

Adams said, “No matter how technology evolves, we have evolved back to swiping through pictures. People want to know that we are really there at the house.”

T.R. Adams and Associates works with homebuilder and development clients of all levels, whether that spans a few houses a year or hundreds. Recently, the team began analyzing property and lot value to give clients the highest andbest use for building and pricing homes. That knowledge comes to play during key land purchases and planning locations for upcoming home builds. The team also offers resale marketing services.

Adams said, “I really want to work with builders and developers, but we also do resale because, at the end of the day, it makes your business more well-rounded."

Headquartered in Midtown, T.R. Adams and Associates is proud to offer services to clients within a 60-to-70-mile radius of Atlanta. Adams emphasized that location is everything to his clients, which is why he makes sure that his team is flexible and able to serve a large pool of homebuilders and developers across intown Atlanta and surrounding areas like Braselton, Calhoun, Athens, Fairburn and more.Adams is currently building his network of Realtors across Atlanta and making strategic partnerships based on community locations. When choosing his clients, he said that it starts with research. MarketNsight is one of his favorite resources. He utilized them for regression reports, rent feasibility and more. Running numbers is how Adams and his team help clients see what is working and what is not when it comes to land and construction.

Adams said, “That is where you start, really getting a full understanding of what they are selling and where do builders fit.”

T.R. Adams and Associates evaluates the data and helps builders find a sweet spot between competitive pricing and unique property features. Adams emphasizes that each builder has a different perspective and specific ideas, but the market numbers help them sell more homes and stay competitive.With inventory at a notable low, it is a seller’s market right now. Adams suggests that buyers choose their time to buy based on when they are ready, not based on interest rates or other factors.

“The best time to buy is when you are ready to buy,” Adam said. “Buy now and if interest rates change, just re-finance.”

Tune in to the full interview above to learn more about T.R. Adams, or visit www.linkedin.com/in/tradamsandassociates/.

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