In this week's podcast we talk with Guy Bevington from True North.

Guy is a veteran recruiter in the tech industry and in this podcast we cover the following topics:

- Should companies use a recruiter to hire tech staff?

- How is the tech market at the moment? Is it overpriced?

- What process should companies follow to hire tech talent?

- How can companies retain good talent?

- How should companies be attracting young talent?

- Is the tech talent pool diverse (I think we know the answer to that!)

This week's podcast guest is Guy Bevington, we will be talking to Guy about tech recruitment but first, Guy answers 5 questions

In this podcast we talk with Udayan Bose, founder and CEO of NetElixir, a digital marketing company.

In this podcasat Udayan talks through how you should approach a paid digital strategy, how you can differentiate yourself through paid advertising and what the changes to 3rd party cookies means for your marketing strategy

Udayan Bose founded NetElixir with a vision to provide online

marketers worldwide with a paid search campaign optimization solution

capable of delivering magical performance. Udayan recognized the

potential of search marketing as an essential advertising channel in

2004. Having experienced first-hand the complexity involved in running

a profitable paid search campaign, he was driven to develop a system

that delivers predictable and efficient campaign performance, allowing

marketers to fully leverage the power of paid search as a high value

sales generator.

Prior to starting NetElixir, Udayan was Director of Business

Development for PartyGaming, the world's largest online gaming

company. In this role he was responsible for building a new business

unit from scratch, PartyBingo that went on to become a major revenue

generator for the Company.

Udayan regularly lectures the MBA classes at the Johnson Graduate

School of Management, Cornell University; Zicklin School of Business,

Baruch, NY and the Indian School of Business, Hyderabad. He has been

featured in The New York Times, Forbes and Time magazines.

Udayan holds a Bachelors Degree in Chemical Engineering from the

Indian Institute of Technology, Delhi

This week's guest is the CEO of NetElixir

Udayan Bose founded NetElixir with a vision to provide online

marketers worldwide with a paid search campaign optimization solution

capable of delivering magical performance. Udayan recognized the

potential of search marketing as an essential advertising channel in

2004. Having experienced first-hand the complexity involved in running

a profitable paid search campaign, he was driven to develop a system

that delivers predictable and efficient campaign performance, allowing

marketers to fully leverage the power of paid search as a high value

sales generator.

Prior to starting NetElixir, Udayan was Director of Business

Development for PartyGaming, the world's largest online gaming

company. In this role he was responsible for building a new business

unit from scratch, PartyBingo that went on to become a major revenue

generator for the Company.

Udayan regularly lectures the MBA classes at the Johnson Graduate

School of Management, Cornell University; Zicklin School of Business,

Baruch, NY and the Indian School of Business, Hyderabad. He has been

featured in The New York Times, Forbes and Time magazines.

Udayan holds a Bachelors Degree in Chemical Engineering from the

Indian Institute of Technology, Delhi.

What does it really mean to be a thought leader? How do you become one?

In this podcast we talk with Christopher Fox from Syncresis about all things thought leadership

Christopher G. Fox, Ph.D. has helped dozens of financial innovators around the world show up and shine as thought leaders. From fintech startups to global institutional banks, Fox crafts thought leadership strategies that cut through noise and buzz to highlight innovators' unique expertise in their specific slice of the financial industry. He is a thinker, writer, speaker, and motivator. He is Founder and Managing Partner of Syncresis, a communication strategy firm that gives clients the tools to share their thinking, their story, and their passion for change in the world of finance.

LinkedIn: https://www.linkedin.com/in/christophergfox/

Web: https://www.syncresis.com

Christopher G. Fox, Ph.D. has helped dozens of financial innovators around the world show up and shine as thought leaders. From fintech startups to global institutional banks, Fox crafts thought leadership strategies that cut through noise and buzz to highlight innovators' unique expertise in their specific slice of the financial industry. He is a thinker, writer, speaker, and motivator. He is Founder and Managing Partner of Syncresis, a communication strategy firm that gives clients the tools to share their thinking, their story, and their passion for change in the world of finance.

Knowing how to tell your story is fundamental to founders and businesses, if you don't know your purpose, you cannot expect people to come on board with you

This week's podcast guests are Gareth Dimelow and Terry Bower, founders of Inside Stories, a company dedicated to helping business owners define and refine their story

To learn more visit their website: https://insidestories.guru/

Defactor is a game changing platform built on the blockchain that is looking to bridge the gap between traditional finance and the exciting DeFi space

The team at defactor are industry veterans of FinTech, Logistics and Supply Chains and have come together to build a business that will give asset originators the ability to access the liquidity that is available on the blockchain and will give investors real world, tangible assets to invest in

In this podcast we explain what Defactor is and how we will be bringing a new platform to the blockchain space

In this week's 5 questions, I'm talking with Terry Bower and Gareth Dimelow from Inside Stories: https://insidestories.guru/

Content is dead - long live the story. Unlocking your Business Narrative

In this episode we talk with Michael Winter, the founder of Litebulb Media and he provides a short masterclass on digital marketing.

In this podcast you will learn the answers to the following questions:

What is SEO and what do business owners need to know about it? How can they optimize their website?

Does volume really matter when it comes to getting users engaged? Is it not more about the quality of the audience rather than the raw numbers?

What is PPC and how do I go about setting up campaigns for my business?

How do I figure out what to advertise?

There are a lot of companies out there that claim they can help with SEO / PPC but there are no industry standards. What questions should I be asking a company before I engage them?

What is your 30 day challenge and how does a business owner get started?

What are the common mistakes you're seeing founders / business owners make?