Atomic CEO

Join Adam and Tom as they chat with Dustin Napier, the expert behind Adboost, a company dedicated to helping businesses simplify their branding, marketing, and sales strategies for success. In this episode, they dive into the importance of clear branding, strategic marketing, and effective sales practices. Discover how Adboost simplifies the advertising process, encourages rapid implementation, and offers detailed ad performance tracking. Learn from Dustin as he sheds light on the importance of tracking key metrics like CPMs, cost per click, and cost per acquisition when it comes to digital advertising. He also highlights the importance of pattern recognition and data-driven digital advertising. Find out how simplifying processes and implementing them rapidly can optimize your marketing efforts.  

Adam breaks down the essentials of branding, marketing, and sales, highlighting their significance for small businesses. He warns against the potential obstacles that arise when lacking expertise in these areas, hindering business success. Adam emphasizes the value of hiring advertising experts who provide services and offer strategies for tracking performance and making data-driven adjustments. 

Adam, Tom, and Dustin discuss the value of utilizing marketing strategies across platforms like Facebook, Instagram, and TikTok to captivate audiences and drive user action. They stress the importance of continuously assessing and adjusting ad performance for maximum effectiveness. 

Dustin also uncovers the secret of grabbing customer attention, generating interest, creating desire, and prompting action (AIDA) to engage targeted audiences. He gives an example of the impact of page load speed on conversion rates and advises businesses to increase speed for better user retention and conversion success. He shares that a slow-loading page can lose up to 98% of site traffic, thus making it essential to optimize load times. 

Lastly, Tom encourages listeners to step out of their comfort zones and embrace video creation as a necessary tool for marketing and sales. Tom concludes by expressing appreciation for Dustin's expertise and guidance, acknowledging that discomfort and a commitment to continuous learning and improvement have led to increased business growth and market visibility. 

Bio: Dustin Napier 

Chief Marketing Officer at AdBoost.org | Serial Entrepreneur | Marketing & Advertising Strategist 

 Dustin Napier isn't just another marketer; he's a visionary strategist and entrepreneur with a proven track record of scaling businesses. As the CMO of AdBoost.org, Dustin oversees an accomplished team of 18 professionals, driving results for over 550+ brands. With a rich portfolio that includes aiding more than 5,000 small businesses globally, he specializes in crafting high-conversion marketing and advertising campaigns tailored for platforms such as Meta, Google, and TikTok. Experience the transformative power of strategic marketing with Dustin at the helm. Find out more at AdBoost.org 

Register for the workshop by emailing [email protected] or clicking on this link: https://calendly.com/tom-atomicbusinesscoaching/workshop-one-page-business-owner-plan 

Follow Atomic Business on social media and visit their website to learn more or to work with them.

• Instagram: @atomicbusinesscoaching
• YouTube: https://www.youtube.com/@atomiccoaching
• Website: www.atomicbusinesscoaching.com
• LinkedIn: https://www.linkedin.com/company/atomic-business-coaching/
•  Get your copy of The Morning Meeting on Amazon: https://amzn.to/3MxQ9jr 
• Get your copy of Adam and Tom's new book The Atomic Game Changer: https://amzn.to/44v73VZ

In this episode of the Atomic Business Coaching Podcast, Adam and Tom explore various strategies to unlock your full potential: 

They emphasize the importance of taking regular 5-minute breaks to allow your brain to synthesize information and generate epiphanies. This approach capitalizes on your natural ability to absorb and connect information quickly. 

Adam and Tom have found success in dedicating 2-3 hour work sessions to strategize and propel their business forward. During these sessions, they encourage stepping away briefly to tap into their talents. Ignoring this practice would limit both personal and company potential. 

Many individuals fail to fully utilize their skills, talents, and opportunities due to daily distractions and getting caught up in trivial matters. This behavior is described as "stepping on the neck of your own potential," where self-imposed limitations hinder achievement. 

The hosts introduce the concept of a "for me" mindset, which focuses on growth, in contrast to a "to me" mindset characterized by a victim mentality and external control. Cultivating a "for me" mindset helps overcome the fear of failure and imposter syndrome. 

Establishing productive habits, routines, and disciplined practices is emphasized as a crucial factor. Reviewing daily routines to identify unproductive or time-wasting activities can elevate potential. Individuals intentionally developing disciplined habits and routines pave the way for growth. 

Stepping out of comfort zones and embracing failure as a tool for learning and growth is encouraged. Conversely, maintaining a fixed mindset and fearing failure leads to self-sabotage. 

Recognizing existing skills and talents and harnessing them fully is a significant catalyst for unlocking potential. Practices like morning meetings and reflecting on achievements and priorities aid in developing self-awareness. Understanding personal worth prevents stifling talents in the pursuit of less meaningful tasks. 

Tune in to this episode to discover valuable insights and strategies for unlocking your true potential. 

Register for the workshop by emailing [email protected] or clicking on this link: https://calendly.com/tom-atomicbusinesscoaching/workshop-one-page-business-owner-plan 

About: Adam and Tom have combined four decades of experience working with business owners.  They have combined their previous work to build programs that help overworked, growing entrepreneurs with no free time to overcome their burnout, build a plan, and learn to delegate. This allows them to 10x by working less!   

Follow Atomic Business on social media and visit their website to learn more or to work with them.

• Instagram: @atomicbusinesscoaching
• YouTube: https://www.youtube.com/@atomiccoaching
• Website: www.atomicbusinesscoaching.com
• LinkedIn: https://www.linkedin.com/company/atomic-business-coaching/
•  Get your copy of The Morning Meeting on Amazon: https://amzn.to/3MxQ9jr 
• Get your copy of Adam and Tom's new book The Atomic Game Changer: https://amzn.to/44v73VZ

In this podcast episode, hosts Adam and Tom discuss the power of approaching hard work with a positive mindset and how it can lead to success. Adam emphasizes hard work's mental and physical toll, regardless of the work one does, and stresses the idea that our work has a more substantial impact on us than we do on it. Together, they explain how reframing the way we see hard work, viewing it as a reward in itself, can result in unforeseen benefits and unlock our full potential.  

The conversation delves into the neuroscience behind this concept. It explores the relationship between hard work and the release of dopamine, highlighting how the brain perceives the rewards of hard work. Tom highlights the psychological strain caused by hard work, asserting that it requires substantial mental stamina to remain focused and motivated on the path to achieving a goal. Adam further suggests that the hard work required to reach a goal can often appear overwhelming. Still, he emphasizes its inevitability, no matter the route you take to achieve your desired output.  

Together, they introduce the concept of setting smaller, achievable milestones as a way to maintain constant motivation and lessen the overwhelming nature of the hard work required to reach the ultimate goal. Placing the aptitude for hard work as a goal by itself not only provides instant gratification but also results in the accomplishment of those set targets as a byproduct. 

Adam and Tom share examples from personal experiences, including fitness and entrepreneurship, where seeing hard work as both a goal and a reward has yielded unexpected positive outcomes. They also discuss the importance of training the brain to view hard work as a reward, emphasizing how it not only helps us achieve our goals but also brings about other unforeseen rewards. 

Ultimately, they stress the significance of approaching hard work with intention and purpose, as it prevents mental exhaustion and propels us toward reaching our full potential. 

Register for the workshop by emailing [email protected] or clicking on this link: https://calendly.com/tom-atomicbusinesscoaching/workshop-one-page-business-owner-plan 

About: Adam and Tom have combined four decades of experience working with business owners.  They have combined their previous work to build programs that help overworked, growing entrepreneurs with no free time to overcome their burnout, build a plan, and learn to delegate. This allows them to 10x by working less!   

Follow Atomic Business on social media and visit their website to learn more or to work with them.

• Instagram: @atomicbusinesscoaching
• YouTube: https://www.youtube.com/@atomiccoaching
• Website: www.atomicbusinesscoaching.com
• LinkedIn: https://www.linkedin.com/company/atomic-business-coaching/
•  Get your copy of The Morning Meeting on Amazon: https://amzn.to/3MxQ9jr 
• Get your copy of Adam and Tom's new book The Atomic Game Changer: https://amzn.to/44v73VZ

Welcome to the latest episode of the Atomic Business Coaching Podcast! Join Adam and Tom as they challenge their listeners to "dare to be different." In this episode, they discuss how business owners must achieve their goals by having the courage to try different things, differentiating themselves from the competition, and rewriting the rule book. 

Tom highlights the limiting beliefs that often hinder productivity and success in the coaching arena. He specifically mentions the "imposter syndrome" frequently experienced by solopreneurs and entrepreneurs, attributing it to fear and anxiety. 

Adam stresses the importance of setting expectations to excel in a specific field. He suggests that accomplishing this requires hard work, a targeted plan, and the willingness to go against societal norms. Tom differentiates between the concept of limiting beliefs and unrealistic expectations, emphasizing that while reality does prevent certain opportunities, limiting beliefs restrict and paralyze individuals from taking any action. 

Adam further expands this discussion by stating that most of the societal rules are set to keep individuals in line and that success requires breaking these rules and rewriting them. Tom cites differences between him and Adam as a factor that makes their business partnership successful. 

Finally, Adam and Tom encourage listeners to self-reflect on their beliefs yearly. They emphasize the need for alignment with goals and the willingness to rewrite any limiting beliefs that are discovered. 

Stay tuned for more insightful tips and practical advice in future Atomic Business Coaching Podcast episodes. 

Register for the workshop by emailing [email protected] or clicking on this link: https://calendly.com/tom-atomicbusinesscoaching/workshop-one-page-business-owner-plan 

About: Adam and Tom have combined four decades of experience working with business owners.  They have combined their previous work to build programs that help overworked, growing entrepreneurs with no free time to overcome their burnout, build a plan, and learn to delegate. This allows them to 10x by working less!   

Follow Atomic Business on social media and visit their website to learn more or to work with them.

• Instagram: @atomicbusinesscoaching
• YouTube: https://www.youtube.com/@atomiccoaching
• Website: www.atomicbusinesscoaching.com
• LinkedIn: https://www.linkedin.com/company/atomic-business-coaching/
•  Get your copy of The Morning Meeting on Amazon: https://amzn.to/3MxQ9jr 
• Get your copy of Adam and Tom's new book, The Atomic Game Changer: https://amzn.to/44v73VZ

In this episode, Adam and Tom discuss the importance of appropriately and confidently charging for services and products. They touched upon various aspects, including the mindset around pricing, the significance of confidence and clarity, and the value of delivery. 

Tom initiates the conversation by addressing a common struggle many individuals face - the difficulty in asking for fair compensation due to a lack of self-confidence and misconceptions about the market. Adam highlights that hesitation to request appropriate prices often stems from a lack of confidence, experience, or misconceptions about the market and their offerings. He emphasizes that having confidence and clarity can lead to better pricing decisions. 

The discussion delves further into the mindset of individuals who have a negative relationship with money, possibly stemming from their upbringing. They emphasize the importance of a mindset shift, understanding that money is an exchange of energy for time, effort, or expertise. Adam shares the story of Alex Hormozi as a powerful illustration that one should continue increasing prices until reaching a point of refusal, indicating the right market price.  

Adam concludes by asserting that a company's length of operation should not determine pricing. Instead, the depth of expertise and value brought to the business should be the primary consideration. 

Stay tuned for more insightful tips and practical advice in future Atomic Business Coaching Podcast episodes. 

Register for the workshop by emailing [email protected] or clicking on this link: https://calendly.com/tom-atomicbusinesscoaching/atomic-workshop-one-page-business-owner-plan-clone

About: Adam and Tom have combined four decades of experience working with business owners.  They have combined their previous work to build programs that help overworked, growing entrepreneurs with no free time overcome their burnout, build a plan, and learn to delegate. This allows them to 10x by working less!

Follow Atomic Business on social media and visit their website to learn more or to work with them.

• Instagram: @atomicbusinesscoaching
• YouTube: https://www.youtube.com/@atomiccoaching
• Website: www.atomicbusinesscoaching.com
• LinkedIn: https://www.linkedin.com/company/atomic-business-coaching/
•  Get your copy of The Morning Meeting on Amazon: https://amzn.to/3MxQ9jr 
• Get your copy of Adam and Tom's new book The Atomic Game Changer: https://amzn.to/44v73VZ

In this engaging conversation, Tom and Adam delve into the significance of hobbies for business owners and entrepreneurs. They both underscore the incredible benefits hobbies offer, including stress reduction, improved focus, enhanced creativity, and the opportunity to connect with others. Additionally, hobbies are crucial in maintaining a healthy work-life balance and keeping the mind sharp. 

Tom highlights the importance of stepping away from everyday routines and finding joy in non-work-related activities. He cautions against treating one's business as a hobby and urges listeners to explore hobbies that bring pleasure and challenge into their lives. 

Adam provides a unique perspective, emphasizing the necessity of hobbies in maintaining mental equilibrium. While acknowledging many individuals' busy schedules, Adam stresses the importance of prioritizing hobbies for overall well-being. Drawing from personal experiences with golf, he explains how hobbies provide a much-needed escape from stress and prevent burnout. Furthermore, Adam highlights how hobbies can help train the brain by offering diverse challenges, perspectives, and innovative thinking, ultimately contributing to success in business. 

Interestingly, hobbies also serve as a platform for building meaningful relationships and connecting with others who share common interests. These connections enrich social experiences and contribute to overall success in both personal and professional realms. 

Uncover the value of hobbies and unlock their potential to transform your life as a business owner or entrepreneur. 

Stay tuned for more insightful tips and practical advice in future Atomic Business Coaching Podcast episodes. 

Register for the workshop by emailing [email protected] or clicking on this link: https://calendly.com/tom-atomicbusinesscoaching/atomic-workshop-one-page-business-owner-plan-clone

About: Adam and Tom have combined four decades of experience working with business owners.  They have combined their previous work to build programs that help overworked, growing entrepreneurs who have no free time to overcome their burnout, build a plan, and learn to delegate. This allows them to 10x by working less!   

Follow Atomic Business on social media and visit their website to learn more or to work with them.

• Instagram: @atomicbusinesscoaching
• YouTube: https://www.youtube.com/@atomiccoaching
• Website: www.atomicbusinesscoaching.com
• LinkedIn: https://www.linkedin.com/company/atomic-business-coaching/
•  Get your copy of The Morning Meeting on Amazon: https://amzn.to/3MxQ9jr 
• Get your copy of Adam and Tom's new book The Atomic Game Changer: https://amzn.to/44v73VZ

In this episode, Adam Hurd and Tom Marino dig deep into the topics of discipline, resilience, grit, and consistency. They draw inspiration from a powerful quote by Mike Tyson, emphasizing the importance of approaching tasks we may dislike with the same passion as those we love. 

Adam and Tom strongly believe success is not limited to naturally talented individuals. Instead, it is achieved by those who exhibit unwavering perseverance, discipline, and consistency in their personal and professional lives. 

To illustrate the impact of these qualities, Adam shares the inspiring journey of his friend, Matt Nartowicz, who went from being a college football player to becoming a chief retail officer. Matt's success can be attributed to his commitment to setting high standards for himself and treating them as non-negotiable. 

Tom weighs in with a personal story about his experience running 500 miles for cross-country training. Although he didn't initially enjoy it, Tom made it a non-negotiable commitment and ultimately achieved his goal. 

 A key takeaway from their discussion is the idea that simplicity breeds success. They emphasize the importance of keeping processes straightforward and consistently applying them. 

To put the principles into practice, Adam and Tom suggest an exercise for listeners. Write down a list of tasks, identify the ones you dislike, and work on changing your mindset about one of them. View it as a necessary obligation rather than an option. 

Adam and Tom are eager to try this exercise themselves and plan to share their results in future episodes. 

Tune in to this enlightening conversation on discipline, resilience, and the path to success in the Atomic Business Coaching Podcast. 

Register for the workshop by emailing [email protected] or clicking this link

https://calendly.com/tom-atomicbusinesscoaching/atomic-workshop-one-page-business-owner-plan-clone

About: Adam and Tom have combined four decades of experience working with business owners.  They have taken their previous work and combined it to build out programs that help overworked growing entrepreneurs who have no free time to overcome their burnout, build a plan, and learn to delegate. This allows them to 10x by working less!   

Follow Atomic Business on social media and visit their website to learn more or to work with them.

• Instagram: @atomicbusinesscoaching
• YouTube: https://www.youtube.com/@atomiccoaching
• Website: www.atomicbusinesscoaching.com
• LinkedIn: https://www.linkedin.com/company/atomic-business-coaching/
•  Get your copy of The Morning Meeting on Amazon: https://amzn.to/3MxQ9jr 
• Get your copy of Adam and Tom's new book The Atomic Game Changer: https://amzn.to/44v73VZ

This episode is a game-changer. Experience the unique approach to business coaching with Adam and Tom. They've developed a specialized framework that focuses on their individual roles, ensuring the business and the owner are supported. 

Discover the power of interdependence between a strong business and an empowered owner. Tom works closely with business owners, addressing their mental and physical well-being and helping them take ownership of their responsibilities. Meanwhile, Adam focuses on the business itself, ensuring it operates smoothly. 

In their quest for success and harmony, Adam reveals the key to their approach - simultaneously working on the business and the owner. This holistic approach sets Atomic Business Coaching apart from the rest. 

Don't miss out on their offering for a FREE WORKSHOP online on September 12th and 13th, where participants can learn how to develop a one-page business and one-page owner plans. These condensed and actionable plans simplify the traditional business plan, allowing participants to take tangible steps toward success. 

Share your thoughts and register your interest by emailing [email protected]. Adam and Tom are eager to hear your feedback on the workshop's format and welcome you to join them on this transformative journey. 

Don't miss out on this episode! 

Register for the workshop by emailing [email protected] 

About: Adam and Tom have combined four decades of experience working with business owners.  They have taken their previous work and combined it to build out programs that help overworked growing entrepreneurs who have no free time to overcome their burnout, build a plan and learn to delegate. This allows them to 10x by working less!   

Follow Atomic Business on social media and visit their website to learn more or to work with them.

• Instagram: @atomicbusinesscoaching
• YouTube: https://www.youtube.com/@atomiccoaching
• Website: www.atomicbusinesscoaching.com
• LinkedIn: https://www.linkedin.com/company/atomic-business-coaching/
•  Get your copy of The Morning Meeting on Amazon: https://amzn.to/3MxQ9jr 
• Get your copy of Adam and Tom's new book The Atomic Game Changer: https://amzn.to/44v73VZ

On this episode, Adam and Tom sat down with Ryan Devlin from Insperity, one of the industry's leading Professional Employer Organizations (PEOs). Ryan shed light on the invaluable role that PEOs play in providing a comprehensive HR compliance, payroll, and benefits solution for businesses. 

According to Ryan, PEOs like Insperity serve as turnkey solutions, easing the burden of time-consuming administrative tasks for business owners. By partnering with a PEO, businesses can focus their efforts on core activities and leave the HR responsibilities to the experts. 

However, the conversation went beyond the functional aspects of PEOs. Ryan emphasized the significance of instilling company values and fostering a positive work culture. He stressed that successful businesses prioritize aligning their values with those of their employees, creating an environment where everyone is motivated to perform their best. 

Insperity goes beyond just paperwork and regulations – they offer practical assistance to businesses in managing federal I9 verifications, conducting background checks, and handling payroll. Their unique approach includes building lasting client relationships, focusing on longevity rather than quick transactions. 

One aspect that stood out was Ryan's description of himself as a quarterback, guiding a specialized team at Insperity to cater to each client's specific needs. Insperity saves businesses from the hassle of dealing with multiple vendors by removing administrative burdens and consolidating multiple services. 

The advantages of partnering with a PEO are evident for businesses experiencing rapid growth, managing multi-state workforces, and navigating complex legal compliance. Insperity's training sessions for business owners, employees, and managers add further value, providing guidance in various areas of business operations. 

Lastly, Ryan highlighted the importance of Insperity's book, "Take Care of Your People." This guidebook offers nine core strategies to drive business results, with a strong focus on cultivating an exceptional company culture. 

Overall, this podcast episode provided crucial insights into the power of PEOs and their pivotal role in supporting business success. 

Visit Insperity: https://www.insperity.com/ 

Buy Paul Sarvadi's Book, Take Care of Your People: https://amzn.to/3OWlb5O 

About: Adam and Tom have combined four decades of experience working with business owners.  They have taken their previous work and combined it to build out programs that help overworked growing entrepreneurs who have no free time to overcome their burnout, build a plan and learn to delegate. This allows them to 10x by working less!   

Follow Atomic Business on social media and visit their website to learn more or to work with them.

• Instagram: @atomicbusinesscoaching
• YouTube: https://www.youtube.com/@atomiccoaching
• Website: www.atomicbusinesscoaching.com
• LinkedIn: https://www.linkedin.com/company/atomic-business-coaching/
•  Get your copy of The Morning Meeting on Amazon: https://amzn.to/3MxQ9jr 
• Get your copy of Adam and Tom's new book The Atomic Game Changer: https://amzn.to/44v73VZ

On this episode of the Atomic Business Coaching Podcast, we invite you to discover the power of embracing each day as "day one" and achieving success in the present. Tom Marino and Adam Hurd are here to inspire and motivate you to make the most out of every opportunity. 

In a discussion filled with positivity and gratitude, Tom Marino shares his journey of leaving his day job to pursue his coaching business, finding fulfillment beyond measure. He credits his business partner, Adam Hurd, for their shared dedication to changing lives through coaching. 

Drawing inspiration from Dwayne "The Rock" Johnson, Adam Hurd challenges us to ask ourselves: Is today "day one," or are we still dreaming about "one day"? It's time to stop postponing our aspirations and start taking action. 

Emphasizing the importance of enjoying the journey, Adam reminds us to find happiness in the present rather than putting it off for the future. Tom echoes this sentiment, sharing how embracing each day as a fresh start has brought more fulfillment to his life. 

The power of action is illustrated through a client's success story. By deciding to make "today, day one," they transformed their income from $70-80K per year to a staggering $1.7 Million within just three years. 

Don't get caught up only in the end goal. Tom urges us to value every experience along the way, recognizing that the journey itself is where true growth and joy reside. 

There are no secrets to success, as Adam emphasizes. It all comes down to one thing: taking action. Believe in yourself, tap into your potential, and watch as incredible transformations unfold. 

Seize the day. Your dreams are within arm's reach. Take action now and make today "day one" of your extraordinary journey. 

Don't miss this incredible episode to transform your life and business in the present moment.  

About: Adam and Tom have combined four decades of experience working with business owners.  They have taken their previous work and combined it to build out programs that help overworked growing entrepreneurs who have no free time to overcome their burnout, build a plan and learn to delegate. This allows them to 10x by working less!   

Follow Atomic Business on social media and visit their website to learn more or to work with them.

• Instagram: @atomicbusinesscoaching
• YouTube: https://www.youtube.com/@atomiccoaching
• Website: www.atomicbusinesscoaching.com
• LinkedIn: https://www.linkedin.com/company/atomic-business-coaching/
•  Get your copy of The Morning Meeting on Amazon: https://amzn.to/3MxQ9jr 
• Get your copy of Adam and Tom's new book The Atomic Game Changer: https://amzn.to/44v73VZ