The book Atomic Habits by James Clear helps us identify what is a habit, how do you recognize different habits, what are the triggers, and how do you take more control of your habits. And the word “atomic” makes us think big, but it really is a very small thing that is a source of immense energy or power. The smaller we can get in our habits, the better success we are going to have.

What is a habit? A routine or practice performed regularly, an automatic response to a specific situation. But how does this relate to our unconscious mind? There is always a trigger or cue that prompts our craving. Craving is a response, a desire to want to take action that creates a reward. And the anticipation of achieving the reward from the craving creates a dopamine spike, the chemical in our brain that makes us happy. The peaks and valleys where dopamine rises and falls affects development of our habits.

How longs does it take to develop a habit? It depends on the repetition of it, not the time spent. There are four laws of behavior change real estate agents can use to create better habits at lead generation or any other area:

• Make it obvious

You can buy James Clear’s Atomic Habits book at Amazon. 

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