In this episode, Linda McKissick and Dana Gentry discuss the importance of shifting from a selling mindset to a serving mindset in business. They explore the concept of branding as the digitization of one's reputation and emphasize the need to understand who you are serving. The discussion also touches on finding one's unique abilities, the significance of purpose across generations, and how personal experiences can guide service to others. They explore various themes related to personal growth, real estate opportunities, and the importance of building a personal brand. They discuss the significance of seeking a closer spiritual connection, identifying opportunities in real estate, and creating actionable plans for success. The conversation emphasizes leveraging relationships, learning from experiences, and expanding one's focus beyond real estate. They also touch on the importance of finding energy in service and the role of AI in personal branding.