#489 In this episode of the podcast, I chat with Kate and Nick Story, experts in marketing strategies for photographers and dynamic duo behind BookMoreBrides.com . Together, they talk about the significance of balancing slow and fast marketing methods, developing a clear brand, and leveraging social media to build a sustainable business. Kate stresses the importance of understanding client desires and crafting your services around them, while Nick highlights the value of authenticity in interactions. 

The Big Ideas:

• Balance Marketing Methods: Use both slow (SEO, blogs) and fast (ads, social media) strategies to draw in clients and sustain growth.
• Clear Branding: Define your style and branding to attract your ideal clients and stand out in the market.
• Client-Centered Service: Focus on what potential clients want and need, rather than just selling a service.
• Strategic Social Media: Be consistent, clear, and tell compelling stories to connect with your audience.

Photography Action Plan:

• Refine Your Brand: Identify your unique style and strengths as a photographer. Craft a clear and compelling brand message that speaks to your ideal clients.
• Optimize Your Website for SEO: Research and use relevant keywords in your content to improve search engine rankings. Regularly update your blog with useful, client-focused content.
• Engage in Social Media Marketing: Create and follow a content calendar with consistent posts. Share client stories, behind-the-scenes, and your professional journey to engage followers.
• Conduct Market Research: Interview past and potential clients to understand their needs and preferences. Use their feedback to tailor your services and marketing messages.
• Network and Collaborate: Reach out to wedding planners and venues for styled shoot collaborations. Partner with other professionals in the industry to expand your reach and portfolio.

Resources:
Learn more about marketing your wedding photography buisness - https://www.bookmorebrides.com/

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https://perfectcamerasettings.com/

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Thanks for listening & keep shooting!