Attributed - A podcast by Dreamdata

Join Guillaume ‘G’ Cabane, HyperGrowth Partners co-founder, ex-VP Growth at Segment, Drift and Gorgias, to unpack some of the secrets behind innovative SaaS growth strategies.

G will look back at his experience at the cutting-edge of growth with some of the biggest names in B2B SaaS to explore:

- The stages of growth - SMB vs Enterprise

- Growth channels

- Your tech stack and growth

- Experimentation culture

- Establishing a growth team

Follow on Guillaume ‘G’ Cabane LinkedIn: https://www.linkedin.com/in/cabane/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Andrew Davies, CMO at Paddle, is joining us again for a conversation on all things memorable marketing.

Don’t miss out on some great insights on the value of memorable marketing, and some tips on how you can make your marketing stand out! 

Follow Andrew Davies on LinkedIn: https://www.linkedin.com/in/andjdavies/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Sometimes you come across a company that does things differently. Cledara is one of those. They’ve just become the stadium sponsors of Cambridge United Football Club

We are sitting down with Brad van Leeuwen, the Co-Founder and COO of Cledara, to talk about the connection they’ve made between sponsoring a football team and the success of a B2B software company.

In this conversation, Brad will share his expertise on the unconventional yet strategic move of B2B software companies entering the world of sports sponsorship.

We'll delve into the reasons behind such partnerships and how they contribute to the growth and visibility of tech companies.

Follow Brad van Leeuwen on LinkedIn: https://www.linkedin.com/in/bradvanleeuwen/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Join us with Jason Widup, to learn how you can achieve a jaw-dropping 10x increase in revenue within just three years!

Jason is a demand marketing expert recognised for his transformative strategies in some of the B2B tech space’s biggest names, including VP of Marketing at Metadata.io and VP of Marketing Ops at Tableau, and Sr. Director Demand Gen & Marketing Ops at Getty Images.

In our conversation, Jason will share insider tips and tricks for supercharging your B2B revenue growth. From digital marketing hacks to sales strategies, you’ll get the lowdown on what it takes to drive up your business’s bottom line.

Follow Jason Widup on LinkedIn: https://www.linkedin.com/in/jasonwidup/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

There’s no hiding the rise of RevOps as a core function of B2B go-to-market.

RevOps transforms how businesses align sales, marketing, and customer success to maximise revenue growth.

In this episode with RevOps pro Rosalyn Santa Elena, we’ll shed more light on what RevOps does, how it does it and why it matters to B2B marketers.

Follow Rosalyn Santa Elena on LinkedIn: https://www.linkedin.com/in/rosalyn-santa-elena/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Allbound is a strategy Alex Olley, co-founder and CRO at Reachdesk has been adopting for some time now. It works!

But how?

Why?

Who needs to be involved?

Allbound is a revenue-centric strategy that transforms the sales-marketing dynamic across your entire organization.

In this live event, we will discuss how Allbound redefines traditional metrics, focusing on revenue rather than MQLs. Discover actionable insights and a new Go-to-Market motion that synchronizes sales and marketing efforts seamlessly. This session isn't just about theory—it's a guide to implement Allbound and drive unparalleled growth through cohesive collaboration and a shared revenue-focused vision.

Follow Alex Olley on LinkedIn: https://www.linkedin.com/in/alexolley/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

In an era where visual content dominates the digital landscape, understanding how to leverage AI-generated images is not just advantageous but essential.

Drew Brucker, Founder at Brainchild will delve into the revolutionary realm of AI-generated images and their transformative impact on marketing and branding strategies.

Key Learnings:

- Creative Inspiration: Learn how AI sparks creativity, providing an endless well of inspiration for compelling visual content.

- Personalization: Discover how AI tailors images for specific audiences, boosting engagement and brand resonance.

- Efficiency at Scale: Explore how AI streamlines image creation, enabling rapid production without compromising quality.

Follow Drew Brucker on LinkedIn: https://www.linkedin.com/in/drewbrucker/

Follow Laura Erdem on LinkedIn:  https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

LinkedIn recently launched its brand-new Conversions API, enabling businesses to send conversion data straight back to the LinkedIn Ads Campaign manager. As one of just three official launch partners, we’re proud to be helping B2Bs make use of this powerful feature and help bring their Cost per Action down by up to 20%.

We’ve invited Yeehooi Tee from LinkedIn to discuss all the details of this awesome new feature. She’ll cover:

- What is LinkedIn CAPI?

- Why is using LinkedIn CAPI such a big deal?

- How LinkedIn CAPI works

- Dreamdata partners with LinkedIn CAPI - possibilities

Follow Yeehooi Tee on LinkedIn: https://www.linkedin.com/in/yeehooitee/

Follow Laura Erdem on LinkedIn:  https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Seems like we started to attend so many events these days!

But do they bring ROI?

Kate Hammitt, CMO at Splash, will uncover the magic of in-person events in driving business growth.

Kate's expertise is your golden ticket to success! She'll walk us through the art of Event-Led Growth, revealing the game-changing strategies that can accelerate your sales pipeline, elevate your brand, and bolster your bottom line.

Here's what you can expect:

✅ Proven tactics for seamlessly integrating in-person events into your marketing strategy.

✅ Real-world examples and success stories to inspire your own event-led journey.

✅ Practical tips for maximizing ROI and making every event count.

Don't miss out on this opportunity to gain a competitive edge and supercharge your revenue. Event-led growth changes the game for your business.

Follow Kate Hammitt on LinkedIn: https://www.linkedin.com/in/kateslonaker/

Follow Laura Erdem on LinkedIn:  https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

AI is all over the place. And who is the better company to help us understand the possibilities of it than Jasper!

Can Revenue be Automated? - yes

Can AI power that Automation? - yes but how?

AI's transformative potential in this realm cannot be overstated, and this event is designed to shed light on the exciting possibilities it presents.

We are excited to have Meghan Keaney Anderson, Head of Marketing at Jasper joining us to give her insights and expertise on:

• The AI Advantage: Discover how AI can streamline and optimize your revenue generation processes.
• Practical Insights: Learn how to implement AI-powered revenue automation strategies in your own business, regardless of its size or industry.
• Q&A Session: get answers to your burning questions about AI and revenue automation.

Follow Meghan Keaney Anderson on LinkedIn: https://www.linkedin.com/in/meghankeaney/

Follow Laura Erdem on LinkedIn:  https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io