Attributed - A podcast by Dreamdata

On this episode of Attributed Steffen Hedebrandt CMO and Co-founder at Dreamdata is a guest on the Grow Your B2B SaaS Podcast hosted by Joran Hofman. 

They are discussing how to master revenue attribution. Discover how understanding this crucial process goes beyond tracking customer origins—it's about comprehending the entire customer journey and optimizing marketing strategies.

They delve into key steps, metrics, mistakes, and effective strategies to empower your B2B SaaS growth.

For more episodes go to the Grow Your B2B SaaS Podcast: https://www.getreditus.com/podcast/

Follow Joran Hofman on LinkedIn: https://www.linkedin.com/in/flip-flop-entrepreneur/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Get ready for a groundbreaking revelation on the Attributed Podcast! Join hosts Laura and Steffen as they unveil the hidden potential in B2B engagement. Did you realize that a staggering 41% of companies interacting with your brand remain undiscovered in your CRM? It's like uncovering buried treasure!

Discover the power of Dreamdata Reveal, a tool empowering B2Bs to unveil this hidden demand, no matter where it hides. From website browsers to LinkedIn Ad engagements to comparisons on G2, we've got your back. Don't miss this eye-opening episode!

Follow Laura Erdem on LinkedIn:  https://www.linkedin.com/in/lerdem/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Tune in to the Attributed Podcast for an exclusive episode on mastering B2B LinkedIn ads with Kamil Rextin, Founder of 42 Agency. Discover the insider secrets to precisely targeting your audience, driving lead generation, and skyrocketing ROI. 

Don't miss out on this chance to revolutionize your B2B marketing strategies on LinkedIn!

Follow Kamil Rextin on LinkedIn: https://www.linkedin.com/in/kamilrextin/

Follow Laura Erdem on LinkedIn:  https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

On this episode of Attributed, we are thrilled to welcome Robin Daniels, a renowned expert in the world of startups and IPOs. With a stellar career that spans leading roles at some of the most successful tech companies, including Salesforce, WeWork, LinkedIn and Matterport, Robin has been at the forefront of innovation and IPO strategies. He will share his story, and invaluable expertise and guide you through the crucial steps to position your startup for a successful IPO.

Do you dream of seeing your company's name on the stock exchange, attracting investors from around the globe? This episode is for you!

Follow Robin Daniels on LinkedIn: https://www.linkedin.com/in/robingdaniels/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

In the ever-evolving business landscape, companies often stumble by neglecting the crucial aspect of People-First Marketing. This fundamental focus on understanding and meeting consumer needs is the key to staying relevant and achieving sustainable growth. To navigate this dynamic realm successfully, continuous learning and adaptability are essential.

Joining us is Nick Bennett, Chief Customer Officer and co-founder at TACK. Nick will guide us through a transformative journey, unveiling five indispensable steps to revamp your Go-To-Market strategy and place people at the core:

1) Entertaining and original content with a genuine personality

2) Community engagement led by creators

3) Easy to try and buy with transparent pricing

4) Webinars and online events that are interactive, fast-moving, and fun

5) Membership hub with one-click signup and exclusive perks

Follow Nick Bennett on LinkedIn: https://www.linkedin.com/in/nickbennett1/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

On this episode of Attributed Ole Dallerup, CTO and Co-founder at Dreamdata is a guest on The Hyperengage Podcast hosted by Adil Saleh and Taylor Kenerson. 

They chat about Ole's remarkable journey from Trustpilot to B2B SaaS. Discover his insights on MVP development, early customer feedback, finding product-market fit, and the art of balancing short-term delivery with long-term technical vision as a CTO. Don't miss this insightful conversation!

For more episodes go to The Hyperengage Podcast: https://podcasters.spotify.com/pod/show/the-hyperengage-podcast/

Follow Adil Saleh on LinkedIn: https://www.linkedin.com/in/hyperengage/

Follow Taylor Kenerson: https://www.linkedin.com/in/taylor-kenerson/

Follow Ole Dallerup on LinkedIn:  https://www.linkedin.com/in/duanedufault/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

On this episode of Attributed Steffen Hedebrandt CMO and Co-founder at Dreamdata is a guest on The Marketing Mix Podcast hosted by Steve Cummins. 

Marketing Attribution helps you determine which investments are paying off, whether it's PPC ads, SEO, or events. Learn more in this episode, where we discuss the importance of tracking customer journeys, different attribution models, data hygiene, and the limitations of Google Analytics in B2B attribution

For more episodes go to The Marketing Mix Podcast: https://www.buzzsprout.com/2135856/13507537

Follow Steve Cummins on LinkedIn: https://www.linkedin.com/in/stevecummins/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Whether you're a marketing maven or a sales superstar, this Podcast Episode is a must for anyone seeking to unlock the full potential of their organization.

We are sitting down with Andy Culligan, a renowned thought leader in the industry to unlock the secrets to achieving seamless collaboration between marketing and sales teams.

Through his engaging storytelling and wealth of experience, Andy will share practical tips and proven techniques to bridge the gap between marketing and sales. Learn how to align goals, streamline communication, and foster a culture of collaboration that drives tangible results.

Follow Andy Culligan on LinkedIn: https://www.linkedin.com/in/andy-culligan/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

On this episode of Attributed Steffen Hedebrandt CMO and Co-founder at Dreamdata is a guest on the CMO Convo Podcast hosted by Will Whitham. 

They dive deep into the world of marketing attribution, particularly in the context of B2B. In B2B marketing, where buying cycles are often lengthy and the customer journey involves multiple touchpoints, tracking each step of the process is crucial to making informed decisions about your marketing investments.

However, there's a challenge that many B2B marketers face. The tools commonly found in modern B2B marketing tech stacks often fall short in simplifying attribution, and in some cases, they might even hinder accurate tracking.

Steffen and Will are exploring the intricacies of B2B marketing attribution, providing valuable insights into the current state of B2B marketing attribution, shedding light on the issues associated with modern tech stacks, and discussing potential solutions to these challenges. Tune in to gain a deeper understanding of the evolving landscape of B2B marketing attribution. 

For more episodes go to the CMO Convo Podcast: https://www.cmoalliance.com/tag/cmo-convo/

Follow Will Whitham on LinkedIn: https://www.linkedin.com/in/will-whitham-602a95114/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Welcome to a riveting episode of the Attributed Podcast! Join us as we embark on a journey to reimagine B2B sales with Patrick, Chief Sales Officer, who is poised to revolutionize our approach to enterprise sales. In this engaging session, Patrick shares a treasure trove of tips and tricks for achieving success in the world of B2B sales.

Get ready to uncover Patrick's battle-tested strategies that have propelled him to the forefront of enterprise sales. Gain insights into the dynamic interplay between marketing and enterprise sales, and how this synergy drives exponential growth.

Our esteemed guest, Patrick Truempi, CSO at Unique, joins Laura Erdem for a deep dive into the world of B2B sales. Don't miss this opportunity to explore groundbreaking perspectives and gain a fresh outlook on enterprise sales!

Follow Patrick Truempi on LinkedIn: https://www.linkedin.com/in/patrick-tr%C3%BCmpi/

Follow Laura Erdem on LinkedIn:  https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io