Attributed - A podcast by Dreamdata

In this episode of Attributed Steffen Hedebrandt is a guest on B2B Marketing: The Provocative Truth hosted by Benedict Buckland. 

They will uncover what B2B marketers really need to know about the buyer journey and data analysis.

It is often assumed that B2B marketers have a firm grasp on data and the buyer journey. However, the truth is that many marketers lack the precise tools and accurate analysis methods necessary to truly understand what is happening at any given moment in the buyer journey. To gain a clear picture of the buyer journey, marketers must invest time and resources into quantifying the entire process.

During the episode, Benedict and Steffen will explore the challenges marketers face in understanding the buyer journey and share valuable insights on how to overcome these obstacles. They will discuss the importance of utilizing precise tools and accurate analysis methods to gain a comprehensive understanding of the buyer journey. By doing so, marketers can make informed decisions based on data and effectively guide prospects through the buying process.

For more episodes go to the B2B Marketing: The Provocative Truth: https://shows.acast.com/provoke_the_truth

Follow Benedict Buckland on LinkedIn: https://www.linkedin.com/in/benedict-buckland-0356ba37/

Follow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

In this episode of Attributed Steffen Hedebrandt is a guest on the Notorious Thought Leader Podcast hosted by Erin Balsa. 

They are discussing the importance of using your audience’s language in your content, what actually epic thought leadership content looks like, and why SEO can not be the only play for B2B companies. 

For more episodes go to the Notorious Thought Leader podcast: https://motionagency.io/notorious-podcast/

Follow Erin Balsa on LinkedIn: https://www.linkedin.com/in/erinbalsa/

Follow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

The consumer's mind sees everything that stands out.

BUT!

Good marketing thrives on repetition.

We are scared of trying new stuff in public

- what if I fail?

- is that even professional?

- what if they say I look stupid?

During this episode, Marc Thomas and Laura will dig into examples of their trials that fell flat and the ones that succeeded.

Follow Marc Thomas on LinkedIn: https://www.linkedin.com/in/iammarcthomas/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Account-based marketing is a powerful strategy, but how do you do it effectively?

1) Targeting

2) Demand Generation

3) Repeatable Plays With Sales

4) Clear Conversion Points

5) Gap Analysis with a Vision for the Future

Mason Cosby the Lion King of ABM and Laura the Sales Witch are discussing everything ABM and how to be built a successful ABM Strategy.

Follow Mason Cosby on LinkedIn: https://www.linkedin.com/in/masoncosby/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

In this episode of Attributed Ole Dallerup CTO and Co-founder of Dreamdata is a guest on the CTO Podcast hosted by Etienne de Bruin. 

In this second part of the interview Ole and Etienne are going through the topic of how to focus on revenue when scaling and developing cross-functional teams. Ole explains the importance of being able to measure and link your product functionality and features to revenue impact and share that feedback with your team. 

For more episodes go to the CTO Podcast: 

https://ctopod.com/

Follow Etienne de Bruin on LinkedIn: https://www.linkedin.com/in/etdebruin/

Follow Ole Dallerup on LinkedIn: https://www.linkedin.com/in/dallerup/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

In this episode of Attributed Ole Dallerup CTO and Co-founder of Dreamdata is a guest on the CTO Podcast hosted by Etienne de Bruin. 

In the first part of the interview, they are discussing the full path of becoming a tech leader of a fast-growing startup. How to stay on top of different responsibilities from coding, building a product and raising a team. 

For more episodes go to the CTO Podcast: 

https://ctopod.com/

Follow Etienne de Bruin on LinkedIn: https://www.linkedin.com/in/etdebruin/

Follow Ole Dallerup on LinkedIn: https://www.linkedin.com/in/dallerup/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

In this episode of Attributed Steffen Hedebrandt CMO and Co-founder of Dreamdata is a guest on Demand Gen Made Simple hosted by Janelle Amos. 

The alignment of different departments in organisation is a powerful tool in modern GTM strategy. Steffen goes through his experience and what impact it has on the growth and performance of organizations.

For more episodes go to the Demand Gen Made Simple Podcast: 

https://elevate-growth.com/podcast

Follow Janelle Amos on LinkedIn: https://www.linkedin.com/in/janelleamos/

Follow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Discover how Marketing Operations (MOps) can supercharge your marketing efforts in this episode of Attributed with Noah Charak Founder of Checkpoint Go-To-Market Consulting.

We’ll unveil the 5 essential rules to optimise marketing efficiency and unlock greater results in today's B2B landscape.

- Consider attribution before you feel you need to

- Having an inbound/outbound flag is key to understanding your early funnel

- Well-defined lifecycles will save you in the long run

- Codify data imports / create rules around how data enters the system so you don’t lose track of your leads

- Have a sequence in place for all leads coming in

Follow Noah Charak on LinkedIn: https://www.linkedin.com/in/noahcharak/

Follow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/

Visit Checkpoint GTM:  https://checkpointgtm.com/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

In this episode of Attributed Steffen Hedebrandt CMO and Co-founder of Dreamdata is a guest on Interesting B2B Marketers Podcast hosted by Steve Goldhaber.

Steffen is going through his experience on defining an ideal customer profile (ICP) and leveraging social selling on LinkedIn to increase company momentum and growth!

Get to know Steffen, his past experience from his first marketing job and learnings on the importance of connecting marketing tactics to revenue to avoid losing money and going bankrupt. 

For more episodes got to Interesting B2B Marketers Podcast: 

https://interestingb2bmarketers.buzzsprout.com/2023350

Follow Steve Goldhaber on LinkedIn: https://www.linkedin.com/in/stevegoldhaber/

Follow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

On this episode of Attributed Steffen Hedebrandt CMO and Co-founder of Dreamdata is a guest on B2B Revenue Leaders Podcast hosted by Dustin Tysick.

They are discussing the importance of:

• having a shared ICP to align sales and marketing efforts 
• accountability, efficiency, and collaboration between sales and marketing teams.
• the importance of high-quality leads from high-intent channels. 
• accurate customer journey tracking.

For more episodes got to B2B Revenue Leaders Podcast: https://www.testimonialhero.com/b2b-revenue-leaders-podcast

Follow Dustin Tysick on LinkedIn: https://www.linkedin.com/in/dustintysick/

Follow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io