Attributed - A podcast by Dreamdata

Everyone thinks “building rapport” is an art and those who succeed in sales are people who are “naturally good at it” but then if you look at the data, “successful meetings” have a lot more in common than you’d think.

Our guest Daria Danilina is a Co-founder of Salesroom and an expert within great sales meetings.

You will learn: 

- How to build rapport with buyers?

- When does it start?

- How do you navigate calls 1:1?

- Does it differ from calls with many stakeholders?

- What makes a great salesperson stand out?

Follow Daria Danilina on LinkedIn : https://www.linkedin.com/in/dariadanilina/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Why flipping from Sales-Led to Product-Led can give customers greater value and increase revenue?

Join Esben Friis-Jensen Co-Founder and Chief of Growth at Userflow and Steffen Hededebrand Co-founder and CMO at Dreamdata talking about successful product-led growth strategies for B2Bs.

Some insights:

- Why is product-led growth important

- How do you build a successful product-led B2B business?

- How to still stay customer-focused?

- Turning your product into a growth engine

Follow Esben Friis-Jensen LinkedIn: https://www.linkedin.com/in/esbenfriisjensen/

Follow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

AI has been shaking up nearly every industry! A new category has recently entered the market:

generative AI.

How is ChatGPT going to revolutionize B2B marketing in 2023, and how do brands need to navigate in order to make the most of it?

We are sitting down with Mellonie Francis, Founder of “Are you B2B”.

We will dig into how tech enables marketing from creation, analytics and scheduling.

You will learn:

- How to use chat GPT in your marketing funnel?

- How to use chat GPT to create LinkedIn content?

- Is ChatGPT going to take over our jobs?

Follow Mellonie Francis on LinkedIn: https://www.linkedin.com/in/mellonie-francis/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

SEO can be an effective strategy to drive traffic to your site and put you ahead of the competition! But competition is tough. Putting many marketers off SEO entirely.

Can SaaS brands hit their ARR goals faster with strategic SEO and content?

Maeva Cifuentes, CEO of Flying Cat Marketing, an SEO agency that helps B2B SaaS companies to grow from 5-20% by creating high-quality content, is going to share:

- How to turn your website into one of their greatest inbound revenue channels through SEO and content.

- When is the best time for SaaS to invest in Content and SEO

- All the steps to take when building a successful SEO and Content strategy for the everchanging SaaS Industry.

Follow Maeva Cifuentes on LinkedIn: https://www.linkedin.com/in/maevaeverywhere/

Follow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Did you know that B2B customer journeys with a Review Site as the first touch are 63% shorter than the average journey?!

When companies are lurking around G2 reading reviews and making comparisons, they’re sending out some serious buying intent signals.

And the best part is, G2 makes this intent data available, giving you an insane source of hot leads that will have your BDRs bringing in deals like no tomorrow.

Our guest Robin Izsak-Tseng, VP of Revenue Marketing at G2, will be sharing best practice tips for using intent data in B2B go-to-market.

She’ll cover:

- Intro to intent data

- Using the intent to align sales and marketing

- Powering a full-funnel strategy

- Measuring intent-driven programs

- Using G2 Buyer Intent

Follow Robin Izsak-Tseng on LinkedIn: https://www.linkedin.com/in/robinizsak/

Follow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Calculating Marketing ROI is so much easier when you do it in a structured way.

But there is so little structure in all those marketing initiatives that most of the companies choose to trust guts that it works rather than calculating the actual ROI.

We’re close to cracking this code!

And we want to share it with you.

- Which activities are profitable?

- How to manage budget allocations?

- How to prioritize spend or cut costs?

Mikkel Settnes Director of Data Science at Dreamdata is going to walk you through the New ROI Report feature and explain how to use it to be able to see all your popular network performance metrics and import additional offline cost data directly into the report, using a Google Sheet.

Connect with Mikkel Settnes: https://www.linkedin.com/in/mikkel-settnes-565871a9/

Connect with Laura Erdem: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

On this episode of Attributed Steffen Hedebrandt is a guest on the Loop Podcast hosted by Alice de Courcy Group CMO at Cognism.

B2B Buying behavior has changed tremendously during the last few years. It has shifted toward omnichannel, B2C-like experiences and personalization.

Steffen and Alice discuss those changes and how can we use attribution to illuminate the multitude of touch points within that journey.

For more episodes got to the Loop Podcast: https://podcasts.apple.com/gb/podcast/the-loop/id1676590481

Follow Alice de Courcy LinkedIn: https://www.linkedin.com/in/alice-de-courcy-5205516a/

Follow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

On this episode of Attributed Steffen Hedebrandt is a guest on SaaS Marketing Superstars hosted by Aaron Zakowski. 

Steffen is sharing his experience of working with various B2B companies. 

He will go through topics like:

How to properly evaluate B2B attribution insights

Metrics and touchpoints that can be used to determine meaningful customer engagement

What are the biggest problems B2B companies are facing with attribution and how to solve them? 

How to use LinkedIn and Podcast to grow your audience. 

Using Linkedin to run account-based and role-based retargeting ads  

For more episodes got to the SaaS Marketing Superstars Podcast: https://aaronzakowski.com/podcast/

Follow Aaron Zakowski on LinkedIn: https://www.linkedin.com/in/aaronzakowski/

Follow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Analyst Relations - the missing link in your B2B marketing strategy?

Have you considered implementing an Analyst Relations (AR) strategy?

Join our next guest, Wendy Shlensky, an AR expert with over 20 years of experience working with industry analysts at Canopy Communications & Marketing, as she shares her knowledge and insights on how AR can drive revenue through influence.

You’ll learn:

- What AR actually is? / Insights all CMOs should know

- Why is it important?

- When you should start thinking about implementing it?

Follow Wendy Shlensky on LinkedIn: https://www.linkedin.com/in/wendyshlensky/

Follow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

On this episode of Attributed Steffen Hedebrandt is a guest on the Be a B2B Leader Podcast hosted by Felicjan Rybka. 

Any conversation about a B2B go-to-market funnel needs to start with Sales and Marketing alignment. And vice versa. But it’s not as easy…

Steffen is sharing his recipe of how to achieve Sales and Marketing alignment in just three steps and explains why you should look at data to repeat the success. He will also go through self-reported attribution and its role in analytics as well as how to use it to improve customer experience. 

For more episodes go to the Be a B2B Leader: https://open.spotify.com/show/6kOAVE8Q94IcP0l3l9c129

Follow Felicjan Rybka on LinkedIn: https://www.linkedin.com/in/felicjan-rybka/

Follow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io