Attributed - A podcast by Dreamdata

You’re thinking about kicking off Attribution but is your organisation ready for it?
You don’t want to invest in a platform and not be getting any value from it.

Our Guest Andrew Smith CEO at Attributa is going to talk about when organisation is ready to take that step and is going to provide you with a full Attribution Readiness Checklist.

Connect with Andrew Smith: https://www.linkedin.com/in/drewsmitty/

Connect with Laura: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Steffen Hedebrand, CMO and Co-Founder at Dreamdata is a guest on the B2B Power Hour Podcast hosted by Nicholas Thickett and Morgan Smith. 

Steffen shares his recipe on how to align marketing and sales teams. A well-oiled go-to-market team will mean better targeting, nurturing, and selling; ultimately leading to more pipeline and revenue. But what is the best way and what are the metrics that drive real success? 

Listen to more episodes of the Power Hour Podcast: https://b2bpowerhour.com/

Follow Nicholas Thickett on LinkedIn: https://linkedin.com/in/nicholasthickett

Follow Morgan Smith on LinkedIn: https://linkedin.com/in/morganjsmith

Follow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Are you putting all your eggs in one basket??

A lot of companies do - They try to find ‘The One channel that brings all the money and then just stick with it.

With the constant changes in the digital space and the way we do Sells it might not be the best approach. In today’s episode our guest Casper Emil Sciuto Rouchmann the Founder of SparkForce talks about why you should be diversifying your marketing strategy.

Connect with Casper Emil Sciuto Rouchmann: https://www.linkedin.com/in/casper-rouchmann-growth-hacker/

Connect with our host Steffen: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

In this episode, Steffen Hedebrandt CMO and Co-founder at Dreamdata is a guest on the What’s MOPs got to do with it Podcast hosted by Karla Wentworth and Simon Daniels. 

Steffen is sharing his thoughts and experience on B2B attribution and what role MOPs have to play in measuring marketing success. 

For more episodes go to What’s MOPs got to do with it Podcast: https://www.whatsmops.com/podcast

Connect with Simon Daniels: https://www.linkedin.com/in/simondaniels/

Connect with Karla Wentworth: https://www.linkedin.com/in/karlawentworth/

Connect with our host Steffen: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Gifting in B2B Marketing - if you do it better do it right!

If you were to send a gift to your prospect:

What would it mean for the closing rate?

Gifting is such an unused touch in B2B Marketing. It might seem impersonal to send a cup or a T-shirt… At the same time, it might seem too much to send your prospect a golf club.

What works in B2B Marketing if you want to do gifting right? In this episode, we talk to Nick Bennett who is the master of the topic.

Connect with Nick Bennett: https://www.linkedin.com/in/nickbennett1/

Connect with Laura Erdem: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Lars Grønnegaard is a guest on the Code Story Podcast hosted by Noah Labhart. 

This is the story about Dreamdata creation. Get to know Lars, one of the Dreamdata’s co-founders and CEO. Outside of work, Lars is a family man who loves mountain biking and Alpine Skiing. 

Before his current venture, Lars was primarily a product guy. While running a product team as an SVP of Product at Trustpilot he knew growth was driven by a mix of marketing, product and sales activities. With no understanding of what impact each team had there was no understanding of what really drives revenue. The solution was to create a platform where he could focus on creating a product that helps businesses find out the truth about revenue data.

For more episodes go to Code Story Podcast: https://codestory.co/

Connect with Noah Labhart: https://www.linkedin.com/in/noahlabhart/

Connect with Lars Grønnegaards: https://www.linkedin.com/in/larsgroennegaard/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

F2F events are back!
And they are expensive!

To get the best ROI of F2F events, the whole team or even a company needs to be involved.
In this episode of Attributed Podcast by Dreamdata we are hosting Nick Capozzi, The Master of Storytelling at Demostack. Nick has a long-standing career planning events to perfection.

He shares his expertise on:

- How to prepare for Conferences?
- What kind of content to create during conferences?
- When to post the content created?
- How to repurpose it?
- What is the ultimate goal for events for Nick & Demostack?

Connect with Nick Capozzi: https://www.linkedin.com/in/nick-capozzi/

Connect with Laura Erdem: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

In this episode, Steffen Hedebrandt, Co-Founder and CMO at Dreamdata is a guest on The Revenue Engine Podcast, hosted by Rosalyn Santa Elena. 

Understanding the impact of every touchpoint in the customer journey is still a matter Marketers struggle with. Steffen is a subject matter expert in connecting marketing and sales activities with revenue. He shares his expertise and insights about what revenue attribution is, why it is important, and how to best approach it.

For more episodes go to The Revenue Engine Podcast: https://www.salesiqglobal.com/podcasts/the-revenue-engine-podcast

Connect with Rosalyn Santa Elena: https://www.linkedin.com/in/rosalyn-santa-elena/

Connect with our host Steffen: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Dreamdata CEO Lars Grønnegaard is a guest on the SaaS Nordic Podcast hosted by Daniel Nackovsky and Thomas Sjöberg. 

Tune in to this episode and get inspired on how to be successful with Social Selling as a company!! 

Lars is sharing the story/journey of Dreamdata - How to become successful and where to start.

They are touching subjects from the implementation of corporate Social Selling that includes all employees and how to be able to continue it to how to actually measure the ROI of Social Selling. All the ups and downs that the Dreamdata Team went through the process. 

For more episodes go to SaaS Nordic Podcast: https://saasnordic.com/

Connect with Daniel and Thomas👇

https://www.linkedin.com/in/daniel-nackovski-20064a4/

https://www.linkedin.com/in/thomassjoberg/

Connect with Lars Grønnegaards: https://www.linkedin.com/in/larsgroennegaard/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Demand over Brand or Brand over Demand…
Sure, both are great!

Marketers usually employ them separately at different stages as part of their growth strategy. Yet, on their own, they might not give the expected results. Bringing them together is the right path to success!
However, balancing brand and demand can be challenging.

In this episode, Andrew Davies a CMO at Paddle is sharing his journey of balancing these two. Providing golden tips on how to unlock the value of your brand and drive more revenue by aligning with demand gen.

Hope you enjoy the episode and please let us know what you think rate and leave us a comment.

Connect with Andrew: https://www.linkedin.com/in/andjdavies/
Connect with our host Steffen: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io