Attributed - A podcast by Dreamdata

How to track marketing impact in a cookie-less world?

This is THE question we get asked the most.

In this episode, we are joined by Lars Grønnegaard CEO at Dreamdata and Bjørn Wessel-Tolvig Senior Copywriter and Content Marketing Manager at Cookie Information.

Once and likely not for all we will discuss:
- Are 3rd party cookies dead?
- Are they? Will they be dead?
- What to do to prepare for it?
- What's the difference between 3rd, 1st and cookie-less tracking?
- How can marketers show impact once cookies are gone?

 Will cookies be gone?

Connect with Laura: https://www.linkedin.com/in/lerdem/
Connect with Lars: https://www.linkedin.com/in/larsgroennegaard/
Connect with Bjørn: https://www.linkedin.com/in/bjornwesseltolvig/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Dreamdata CMO and Co-founder Steffen Hedebrandt was a guest on B2B Uncovered Podcast hosted by Paul Denham.

The world around us is shifting and B2B sellers have to catch on to the fact that B2B buying behavior is changing as well. B2B Buyers are now creating their path to purchase before they even connect with sales.

Customer journey is no longer a straight line - Today’s customer journey is much more complex than ever before.
In this episode, Steffen shares his knowledge on how to unlock these complex journeys and better understand the value of every touchpoint.

For more episodes subscribe to B2B Uncovered Podcast here:
https://podcast.b2buncovered.com/

Connect with Steffen: https://www.linkedin.com/in/steffenhedebrandt/
Connect with Paul: https://www.linkedin.com/in/pauldenham/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

In B2B CMOs and Content Marketers do know that content matters. Everyone wants more Content but proving the true value of content production remains an enigma for the larger part of most companies.

Content is notoriously difficult to measure.
Do visitors consuming your content go on to become opportunities and revenue months later?
What content is most effective at which point in the funnel?

We are joined by Philip Mahler CMO at Eskimi giving all his tips on how to turn content marketing into a powerful revenue driver.

Connect with our hosts and guests:
Steffen Hedebrandt: https://www.linkedin.com/in/steffenhedebrandt/
Philip Mahler: https://www.linkedin.com/in/philipmahler/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

The first 90 days as a Marketing Leader are crucial for your success in the role.
We are chatting with Juliana Geller Head of Marketing at Uizard. Brazilian B2B Marketing Geek with a flare for demand gen, data-driven marketing strategy and marketing operations in startups.

We cover:
- What to focus on before you start in your new leadership role as a marketer?
- First 30 & 60 days in the role
- Juliana's plans for the future of her role

Connect with our hosts and guests:
Laura Erdem: https://www.linkedin.com/in/lerdem/
Juliana Geller: https://www.linkedin.com/in/julianageller/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

In Q2 2022, Dreamdata released our first B2B go-to-market benchmarks report, in this episode Laura, Steffen, Jeremy and Lars are going through the report’s main findings, and what these reveal about the B2B customer journey.

They cover:
- How long does the average B2B customer journey take?
- How many touches are there before closing a deal?
- How many stakeholders are involved in customer journeys?
- How does the first touch channel influence the customer journey?

Connect with our hosts and guests:
Laura Erdem: https://www.linkedin.com/in/lerdem/
Steffen Hedebrandt: https://www.linkedin.com/in/steffenhedebrandt/
Jeremy Sacramento: https://www.linkedin.com/in/jeremy-sacramento-b2b08618b/
Lars Grønnegaard: https://www.linkedin.com/in/larsgroennegaard/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io