Attributed - A podcast by Dreamdata

Historically Marketing was a creative craft.

Then we introduced Attribution and everyone in leadership saw a silver bullet to finally harness the creative spirits with revenue numbers.

Are we totally killing marketing by asking for numbers?

Where is the balance?

Why are we even having this question?

Carey Picklesimer is an Attribution expert focusing on Marketo consulting.

We will get on straight talking about attribution. She has seen both sides of the coin. How can we balance creativity and numbers?

Connect with Carey Picklesimer: https://www.linkedin.com/in/careypicklesimer/

Connect with Laura Erdem: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

THE B2B customer journey is long and a part of it is not visible.

Zoe Hartsfield is collaborating with several companies helping them to drive brand visibility and demand in B2B.

We will unpack that process and discuss the best ways to collaborate with known B2B voices on Linkedin.

- What is Influencer Marketing for B2Bs?

- Benefits of adding external micro-influencers to talk about your brand

- How is influencer Marketing shaping B2Bs?

- How do I find those influencers?

- How does a best influencer collaboration work?

- How can we measure results?

Connect with Zoe Hartsfield: https://www.linkedin.com/in/zoehart/

Connect with Laura Erdem: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Marketing and Sales can only maximize growth when they are aligned and have an equal seat at the revenue table.

Our Guest Fran Langham works as a Global Head of Demand Generation at Cognism.

Fran is going to share Cognism’s journey of going from LG to DG and how it increased high-intent demo requests, hand-raisers and people who are actually looking to buy.

Connect with Fran Langham: https://www.linkedin.com/in/fran-langham/

Connect with our host Steffen: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

In this episode of Attributed Lars Grønnegaard is a guest on the B2B SaaS CEOs Podcast hosted by Josef Fallesen. 

Lars is sharing his advice on GTM strategies for startups and GTM data. You will hear what are Dreamdata's top KPIs and why they chose them as well as what is Lars’ take on ever-feared cold calling. 

For more episodes got to the B2B SaaS CEOs Podcast: https://open.spotify.com/show/3E2xZDzFIKoUkIzPGfCRLK

Connect with Josef Fallesen: https://www.linkedin.com/in/josef-fallesen-98440864/

Connect with Lars Grønnegaards: https://www.linkedin.com/in/larsgroennegaard/

Visit Vaam’s Website: https://www.vaam.io/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Account Based Marketing strategy requires:

- Precise planning

- Clear knowledge of the target accounts

- Good coordination across all revenue teams

- Many well-planned steps to prove them working to upper management

Pixelz is one of the companies that master ABM like none else and Katrine Rasmussen (CMO) steering the ship. In this episode, we will discuss everything about ABM campaigns and how to master their execution. 

Connect with Katrine Rasmussen: https://www.linkedin.com/in/katrinerasmussen/

Connect with Laura Erdem: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Wait, even more value from LinkedIn Ads?! Yes!

LinkedIn Offline Conversions allows you to attribute sales-funnel data back into the Campaign Manager. That is, you can tell LinkedIn what your most successful campaigns have been in dollars and deals!

And with Dreamdata, you can automate this process and feed only data you’re fully confident in.

This means better matching, ad relevance optimisation, reporting, and ultimately better RO.

To unpack this awesome feature we’re hosting LinkedIn’s very own Dean Gao (Senior Business Development Manager). 

We’ll discuss:

-What LinkedIn Offline Conversions is and how it works

-Why LinkedIn Offline Conversions can be a huge value add to B2B marketers

-How Dreamdata’s Offline Conversions integration works and the possibilities it unlocks

Connect with Dean Gao: https://www.linkedin.com/in/deangao/

Connect with Laura Erdem: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Is LinkedIn the place to run your Ads? Let’s see:

- Ads on LinkedIn reach more than 13% of the entire world population.

- 4 out of 5 LinkedIn members are decision-makers.

- The average ROI of LinkedIn ads is 17.60%.

- You can target exactly the accounts on your target list

LinkedIn is especially useful for B2B businesses. If you want to reach your target audience as a B2B Marketer you should learn the best practice of applying LinkedIn Ads as a part of your inbound strategy.

But how to stand out and break through the Ad clutter?? Join Steffen Hedebrandt and Gabriel Ehrlich CEO at Remotion talking about all the hidden gems of LinkedIn Ads and its best practices!!

- What to consider when you’re setting up your LinkedIn Campaigns

- How to Analyze them

- LinkedIn Strategy

Connect with  Gabriel Ehrlich: https://www.linkedin.com/in/ehrlichgabriel/

Connect with our host Steffen: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Content gating has become an existential topic.

Everyone has an opinion and YES or NO depends on many factors.

In this episode of Attributed CEO of Dreamdata Lars Grønnegaard is sharing his opinion on the matter and going through some facts:

• Which content should you gate?
• Why gating is not always a bad idea
• The cost of gating your content: conversions = $
• User experience on the website

Connect with Lars Grønnegaard: https://www.linkedin.com/in/larsgroennegaard/

Connect with Laura Erdem: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

In this episode, Laura Erdem AE at Dreamdata is a guest on the Social Media Sucks podcast hosted by Yu Zhao and Chris Kubbernus.

Social selling is a new approach to selling that allows salespeople to establish relationships and target prospects through existing connections. If done right, it can replace the dreadful practice of cold calling. 

Laura is sharing the benefits and different approaches to social selling, tips and tricks on how she grew her personal following on LinkedIn by implementing social selling. At the same time, she created more inbound leads that led to new customers for the company. 

For more episodes of Social Media Sucks go to: https://pod.link/kubbco

Connect with Chris Kubbernus and Yu Zhao:  https://www.linkedin.com/in/kubby/

https://www.linkedin.com/in/yu-zhao-70b566143/

Connect with Laura Erdem: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

In the ocean of B2B Brands, everyone is trying to stick out. How to make sure your buyers are not greeted with the same boring message, product and content…

Our host Laura Erdem meeting with Zineb Layachi - The dream team girls are going to share their stories and ideas on the creative approach and using fun in B2B.

Connect with Zineb Layachi: https://www.linkedin.com/in/zineblayachi/

Connect with Laura Erdem: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io