Attributed - A podcast by Dreamdata

In this episode of Attributed Lars Grønnegaard CEO and Co-founder of Dreamdata is a guest on the B2B SaaS Podcast hosted by Upendra Varma. 

Dreamdata’s growth has been 4x over the last 12 months. Lars is discussing the influence of social selling strategy on LinkedIn on the above growth and how it’s done at Dreamdata. They also cover topics like: sales cycle, expansion, churn, external funding, and future vision.

For more episodes got to the B2B SaaS Podcast: https://b2bsaaspodcast.com/

Connect with Upendra Varma: https://twitter.com/upendra_varma?lang=en

Connect with Lars Grønnegaards: https://www.linkedin.com/in/larsgroennegaard/

Visit: https://upendravarma.com/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Myles Madden has been working with Demand Generation for many years both at Refine Labs and now Observe.ai

During this session, we will discuss an optimal marketing mix:

- how do you define a marketing mix

- which channels are the most impactful ones?

- how to measure it?

- how does Observe.ai marketing mix looks like?

Follow Myles Madden on LinkedIn: https://www.linkedin.com/in/myles-madden-marketing/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

In this episode of Attributed Lars Grønnegaard CEO at Dreamdata is a guest on SaaS Scaled Podcast hosted by Arman Eshraghi, CEO and founder of Qrvey. 

They are discussing the importance of marketing data in a B2B market, and how a SaaS service was created to serve that need.

For more episodes got to the SaaS Scaled Podcast: https://www.saasscaled.com/

Connect with Arman Eshraghi: https://www.linkedin.com/in/aeshraghi/

Connect with Lars Grønnegaards: https://www.linkedin.com/in/larsgroennegaard/

Visit Qrvey: https://qrvey.com/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

UX Writing vs Copywriting - such an important difference!

Ever thought that UX writing topics can be presented in a very exciting way?

Dreamdatas friends: Michelle de Marée and Oline Schoeler Co-founders and UX Writers at Copy That, will join us for this important topic.

They will introduce us to what UX Writing actually is and how it evolved to stand as its own field in the tech world.

You will learn:

- The difference (and value!) between copywriting for Marketing and UX writing for Product in product-led companies

- The connection between UX and revenue

- The importance of UX writing and how it plays into the content strategy for various touchpoints

- The red thread between Marketing and Product content (terminology, expected features, ToV, deliver on the promise)

Follow Michelle de Marée on LinkedIn: https://www.linkedin.com/in/michelledemaree/

Follow Oline Schoele on LinkedIn: https://www.linkedin.com/in/olinedamborgsch%C3%B8ler/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

Visit Copy That: https://www.copythat.io/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Paid ads can be both a holy grail and a poisoned chalice for the B2B marketer. An easy way to get in front of your audience, and an equally easy way to waste money. It’s a difficult balance especially when you add ever-changing buying habits to the mix. So just how do you get paid ads right in B2B?

Silvio Perez founder of AdConversion and a B2B Performance Marketing Expert will help answer just this question by offering 10 tactics that always work.

Follow Silvio Perez on LinkedIn: https://www.linkedin.com/in/silvio-perez/

Follow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

In this episode of Attributed Steffen Hedebrandt CMO and Co-founder of Dreamdata is a guest on the Markigy Podcast hosted by Leanne Dow-Weimer. 

Steffen is sharing his best practices for data-driven attribution.

You will learn about:

• Dreamdata’s approach to data-driven marketing strategy.
• Why benchmarking is so impactful for marketers.
• What obstacles or mistakes do marketers encounter when developing a data-driven strategy?
• Why UTM codes and best practices are a bigger blindspot than you think.
• Which marketing channels should we prioritize first?
• When is attribution and data collection not effective?

For more episodes got to Markigy Podcast: https://markigy-the-science-of-marketing-strategy.simplecast.com/episodes

Follow Leanne Dow-Weimer on LinkedIn: https://www.linkedin.com/in/leannedow

Follow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

In this episode of Attributed Lars Grønnegaard is a guest on SaaS Stories Podcast hosted by Joana Inch. They are diving into a discussion on how to navigate the challenges B2B Marketers are facing. 

You will learn the importance of:

• Understanding your target audience while building a product. 
• Offering a free trial.
• Building a community
• Data collection and analysis in measuring the success of marketing campaigns
• Marketing and Sales Alignment in ABM Campaigns

Plus so much more!! 

For more episodes got to the SaaS Stories Podcast: https://open.spotify.com/show/4NPcdRfg1DhrYurRoKbbqi

Connect with Joana Inch on LinkedIn: https://www.linkedin.com/in/joanainch/

Connect with Lars Grønnegaards: https://www.linkedin.com/in/larsgroennegaard/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Quality Content engages your audience, attracts new customers, moves your prospects down the funnel and educates your existing customers.

But this takes more than just good writing. Choosing which topic to write about, targeting your audience with the right content at the right stages of the journey, and succeeding with distribution, takes time to get right.

For us at Dreamdata, getting this right requires consistency, plenty of experimentation and quality data to tell us what’s worked and where.

Steffen will be joined by Jeremy Sacramento, Dreamdata’s Content Marketing Manager, to go through how the content creation process works here at Dreamdata.

Follow Jeremy Sacramento on LinkedIn: https://www.linkedin.com/in/jeremy-sacramento-b2b08618b/

Follow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

2023 is a rollercoaster!

And it is less fun to be in marketing as budgets are really scarce.

Gwen Lafage, VP, Brand and Content at Sinch is our next guest to discuss the strength of branding.

She has been building strong brands for a long time.

We will walk through the branding trends that we are seeing.

Which of the trends are to be adopted by B2Bs for strong company growth?

Which branding tactics work best when an economic crisis hits?

Follow Gwen Lafage on LinkedIn: https://www.linkedin.com/in/gwen-lafage/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

The first 100 days in a marketing leading role are challenging, nerve-wracking, exciting, and extremely important. You need to use this time to build the credibility you need to position your leadership for high impact.

Our guest Andreas Obel Director of Marketing at Neurons and Steffen Hedebrandt CMO at Dreamdata are digging into the topic of leadership.

- How to succeed in a Marketing Leader Role in the first 100 days

- What are the first steps to focus on

- What worked well from their personal experience

Follow Andreas Obel on LinkedIn: https://www.linkedin.com/in/obelandreas/

Follow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io