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In this episode of PIE 2 PIE, host Alex sits down with Michael and Bohan, the team behind Schellz Pizza Co. The couple shares their unique journey from tech industry careers to pizza entrepreneurship, detailing how they launched their business during the pandemic and developed their signature Hokkaido style dough. Michael and Bohan discuss the challenges of running a ghost kitchen, their move to a brick-and-mortar location, and the recent setback of having to temporarily close due to building issues. They offer insights into their long-term vision for scaling the business, including plans for automation and expansion into international markets.

The conversation covers a range of topics including: • The evolution of their business from home pop-ups to a full restaurant • Their experience with celebrity customers and social media marketing • The complexities of insurance claims and landlord relations • Their perspective on the pizza industry and competition with major chains • The importance of work-life balance and finding outlets like surfing

Chapters:

00:00 - Artisan Pizza Journey: From Tech Careers to Pizza Entrepreneurs

03:26 - Pandemic Pizza Pop-Ups: Launching a Homemade Pizza Business

11:54 - Ghost Kitchen Operations: Navigating the Digital Restaurant Space

16:39 - Brick-and-Mortar Pizzeria: Challenges of Opening a Physical Restaurant

24:24 - Hokkaido-Style Pizza Dough: Crafting a Unique Pizza Recipe

31:53 - Pizza Automation: Technology's Role in Scaling a Pizza Business

41:33 - Artisanal Pizza Pricing: Balancing Quality Ingredients and Costs

55:14 - Restaurant Insurance Claims: Dealing with Unexpected Closures

1:05:58 - Pizza Brand Expansion: Strategies for National and Global Growth

1:15:26 - Pizza Entrepreneurs' Playlist: Music that Inspires Pizza Makers