Hire Right; Execute Well

Strategy execution requires people who CARE about people.

Amazing customer experiences happen when someone “takes care” of someone.

In this episode we break down the challenge of “injecting humanity” into an organization and the growth benefits that result.

Satisfy Cravings Not Needs

It’s not enough to satisfy needs anymore. Instead, great marketing organizations are able to satisfy CRAVINGS.

That’s according to entrepreneur Roy Osing, who says consumers are willing to pay more money for something they CRAVE than for something they merely need.

So, ask yourself this: is your product or service so outstanding that people would be willing to travel miles to buy it?— Business Essentials Daily Podcast

If you’re looking to grow your business and take it to the next level, there are two things you need to do:

1. ​▪️Differentiate the value you deliver from what other competitors do.
2. ​▪️Execute in the market flawlessly.

Join me in this episode as we breakdown the simple formula for business growth and the practical moves we made to build BILLION DOLLAR BUSINESS.

Normally, businesses spend way too much time and spend way too much money on creating their business plan (if they have one at all).

My Strategic Game Plan is the way to get a business plan quickly, at minimal cost, AND ONE THAT WORKS.

By answering 3 Questions you have your strategy.

You can trust my methods. We used this approach to take a startup to A $BILLION!

Check out this episode and learn how easy it is…

An education is exceedingly important. I get that. But there comes a time when the “book prescription” isn’t what you need to succeed in an intensely competitive world.

Join me in this episode where we discuss other practical (and proven) ways to achieve unbelievable success beyond applying textbook principles.

Walking away from “The Book” works. It helped us build a startup to A BILLION IN SALES.

Most organizations employ rules, policies and procedures to CONTROL the customer engagement process. This approach does nothing to create and build customer loyalty; in fact the opposite occurs.

Customers are annoyed and they leave telling others how bad you are.

In this episode we cover how important it is to have a Rule System designed around how customers WANT to do business with you, and that you need to proactively eliminate every RULE that opposes this goal.

A must listen to “Cleanse the Inside” of your business and sustain a loyal customer base.

Today, every business fights to claim they’re “better” or “the best” or “Number One” in the marketplace. But this type of attempted differentiation is mere CLAPTRAP.

They mean nothing to a person who wants to choose between competitive suppliers.

In this episode we discuss the REAL solution: you need to be The ONLY One who does what you do to satisfy the CRAVINGS of your target customers.

Check it out….

“Unlock the secrets to becoming an impactful leader with our special guest, Roy Osing, a veteran business leader with a proven track record of success.

Discover how to truly differentiate your organization in a competitive market by focusing on what customers genuinely crave. Roy shares his powerful insights on why execution trumps perfect planning and advocates for a "learn on the run" approach.

This episode is packed with actionable advice on making your business stand out and achieving market leadership.Ever wondered why endless strategic planning often leads to stagnation? We challenge conventional wisdom by promoting a pragmatic approach where only 20% of the effort goes into planning and 80% into execution.

▪️Learn how to set a general direction and embrace an iterative strategy, much like Apple and Tesla, to continually refine your business approach. Real-world success comes from action, not perfection, and Roy's experiences provide a roadmap for navigating this balance effectively.

▪️Dive into the world of "leadership by serving around" as Roy Osing shares the importance of strategic micromanagement.

▪️Understand how getting close to frontline workers and personally engaging in key organizational processes can enhance performance and foster genuine connections.

This episode also features insights from Ron Harvey of Global Core Strategies and Consulting, showcasing the value of diverse perspectives in leadership.

Tune in to gain invaluable wisdom and elevate your leadership journey with practical, hands-on strategies.” — Ron Harvey, Host, The Unpacked Podcast

Public speaking can be a challenge for most people who are always looking for the secret to delivering stunning and standing ovation presentations.

And there are pundits who are ready and willing to give their advice on what it takes to improve your speaking talents to another level.

In this episode Roy discuss the strategy of treating public speaking as a performance where, as a speaker, your job is to create a memorable experience for every person in the audience.

He will break down these steps of a successful performance:

◾️know your content,

◾️speak with passion and emotion,

◾️surprise people with what they don’t expect and

◾️delight every person in the audience as your end game.

Are you an entrepreneur looking to scale your business into the 7-8 Figure realm?

In this episode of 7-8 Figure Special Series I interviewed Roy Osing.

Roy Osing is a man who took a startup internet company to A BILLION IN SALES! He is the ONLY author, entrepreneur and executive leader who delivers practical and proven ‘Audacious Unheard-of Ways’ to produce high performing businesses and successful careers.

Roy is a former president, CMO and entrepreneur with over 40 years of successful and unmatched executive leadership experience in every aspect of business.

As President of a major data and internet company, his leadership and audacious ‘unheard-of ways’ took the company from its early stage to $1 Billion in annual sales. He is a blogger, content marketer and mentor to young professionals. As an accomplished business advisor, he is the author of the no-nonsense book series ‘BE DiFFERENT or be dead’, with ‘The Audacious Unheard-of Ways I took a Startup to A BILLION IN SALES’ as his seventh.

Peek into the billion-dollar mindset & learn how to scale by being the only one doing something & different. Check this out! — Michelle Nedelec, Host, The Business Ownership Podcast