How to Stand Out From the Crowd
âThe small business viking, Roy Osing, discusses what business owners can do to thrive.
His book series, Be Different or Be Dead, shines a light on the biggest challenge companies of all sizes are facing.
With a billion businesses to choose from, how does a company differentiate themselves in the market?
Roy says it can be done by making one simple statement, he calls it âThe ONLY Statementâ.
He encourages companies to think about what theyâre truly âONLYâ at, whatâs unique about them.
He says if you canât figure that out, your business is as good as dead.
Every company should be able to fill in the blank of: âWe are the ONLY ones whoâŚâ. That statement will definitively tell people why they should do business with you over another company.
However, donât feel like your work is done once youâve figured that out. The world is always changing, and so your ONLY Statement will have to be able to shift along the way.â â Luigi & Matt, Hosts, The Liquid Lunch Project Podcast
What Youâll Learn in This Episode:
âŞď¸The biggest challenge that businesses are facing.
âŞď¸What 3 questions every business owner should be asking.
âŞď¸How to develop an executable game plan.
âŞď¸What it means to be truly innovative.