Simple Reasons Why You Should Stop Doing Things Not on Strategy

The emphasis in most strategic planning exercises is on determining the NEW things that should be done to enhance business performance. What new products, services, technologies and markets should be tackled to grow the business are the main focus points.

Adding strategic investments and introducing NEW innovation are the themes.

Rarely do organizations treat DELETING activities, products & services, systems and technologies no longer required by the businesses’ strategy as a critical priority.

In this episode Roy discusses why it’s easy to keep the comfortable off-strategy activities that worked yesterday, and why they need to be deleted to make room for the new things you need to do.

And Roy outlines the process he used to isolate all non-strategic activity, STOP it, remove resources and redeploy them to address new challenges as he took a startup to A BILLION IN SALES.

Hiring People Who Like People

No matter how wonderful your product is, consumers will remember your brand through their experience with it, be it good, bad or ugly.

So, it’s imperative you have people-loving people on the front line, insists entrepreneur Roy Osing, who discusses his own hiring technique.

He asks candidates a certain question – some answers leave him with goosebumps! — Business Essentials Daily Podcast

Most organizations spent too much time planning.

They try to get their plan PERFECT even though they operate in an IMPERFECT world.

Traditional planning models that advocate precision as the goal of strategy development do everyone an injustice.

The ONLY realistic way to plan these days is to get the plan “just about right” and adjust it as you learn through EXECUTION.

Check this episode out for a bit of realism in a world dominated by planning theory…

Focus on HOW to EXECUTE; Pull Back on Getting Your Direction Perfect.

Most businesses focus on getting their plan ‘perfect’—read this as conforming perfectly to the academic strategic planning doctrine promulgated by the pundits—and leave little time to determine the critical few actions they need to take to implement their chosen direction.

Unmatched performance in any market has more to do with the effectiveness of execution than it does with the efficacy of the plan.

It explains why some businesses win and others lose.

In this episode, we discuss Roy’s proven approach to executing strategy flawlessly and how it leads to unbelievable levels of business.

Elements of an Audacious Execution Plan

To “breathe life” into your Strategy and raise the performance of your organization to unbelievable levels, you need to execute brilliantly and flawlessly.

Join me in this episode as I break down the key Moves we made to execute the strategy that took our startup internet business to A BILLION IN SALES!

Straight Talk For Small Business.

Break Away From Boring! Be Audacious.

What you’ll find in this amazing episode:

▪️The story behind BE DiFFERENT or be dead.

▪️Why breaking away from tradition is key to business survival.

▪️Finding A true competitive advantage.

▪️Knowing what makes us unique with The ONLY Statement.

▪️What are CLAPTRAP expressions and why we should never use them.

▪️Marketing needs to focus on what customers CRAVE, not on what they need.

▪️Audacious Leadership.

▪️Throwing away benchmarking and copying.

— Salim Omar, Host, The CPA Marketing Genius Podcast

Hire Right; Execute Well

Strategy execution requires people who CARE about people.

Amazing customer experiences happen when someone “takes care” of someone.

In this episode we break down the challenge of “injecting humanity” into an organization and the growth benefits that result.

Satisfy Cravings Not Needs

It’s not enough to satisfy needs anymore. Instead, great marketing organizations are able to satisfy CRAVINGS.

That’s according to entrepreneur Roy Osing, who says consumers are willing to pay more money for something they CRAVE than for something they merely need.

So, ask yourself this: is your product or service so outstanding that people would be willing to travel miles to buy it?— Business Essentials Daily Podcast

If you’re looking to grow your business and take it to the next level, there are two things you need to do:

1. ​▪️Differentiate the value you deliver from what other competitors do.
2. ​▪️Execute in the market flawlessly.

Join me in this episode as we breakdown the simple formula for business growth and the practical moves we made to build BILLION DOLLAR BUSINESS.

Normally, businesses spend way too much time and spend way too much money on creating their business plan (if they have one at all).

My Strategic Game Plan is the way to get a business plan quickly, at minimal cost, AND ONE THAT WORKS.

By answering 3 Questions you have your strategy.

You can trust my methods. We used this approach to take a startup to A $BILLION!

Check out this episode and learn how easy it is…