Leadership isn’t all about grandstanding or showing off to prove how charismatic you are.

In fact, Roy Osing says, you want to be almost boring, in the sense that you want to make the lives of your employees easier.

The “charismatic leader” is just one of the myths that Roy debunks.

He’s spent 40 years in executive leadership, including as President and CMO of a telecommunications company, which he took from start-up to $1 billion in annual sales. — Business Essentials Daily Podcast

“Hey everyone! Ryan Sherrer here, back with another bold episode of Business Uncensored. If you're tired of the same old business advice, you're in the right place. Today, we're diving deep into what it truly means to be different and how you can harness this uniqueness for unparalleled success.In this episode, I sit down with the amazing Roy Osing, the mastermind behind the "Be Different or Be Dead" series.

We discuss the critical importance of standing out in a crowded market and how being different isn't just about superficial changes. It's about creating a unique value that resonates deeply with your audience.

🔍 Key Highlights:

▪️Embrace Your Differences: Roy and I talk about how being different is not a liability but a massive asset if harnessed correctly.

▪️Forget Benchmarks: Why following best practices might be holding you back.

▪️The Say Yes Culture: How enabling your team to say "yes" to customers can revolutionize your business.

▪️Monetizing Feelings: Discover how to tap into your customers' cravings and charge a premium for it.

This is not just another business talk—it's a wake-up call to rethink how you approach your work and your market.

So, if you're ready to take the leap and start doing things your way, this episode is for you.

📢 Call to Action: Don't just listen—act! Head over to Roy's website Be Different or Be Dead and dive into the wealth of knowledge he's offering. Trust me, you'll find invaluable insights that can change the game for you.

Thanks for tuning in, and remember, in the world of business, you either stand out or you fade away. Be different or be dead. 💥— Ryan Sherrer, Host, The Business Uncensored Podcast

“What’s the ONLY thing you need to know about my guest this episode? Roy Osing is the ONLY author, entrepreneur, and executive leader who delivers practical and proven ‘audacious and unheard-of ways’ to produce high-performing businesses and successful careers.

His focus is on helping build what he calls “The ONLY Statement”, identifying what makes each individual or business stand out above everyone else.

The key here is that if you claim to be The Only one doing something, you’ve basically owned that field.

His brand Be Different or be dead focuses on differentiation. Roy notes that you have to learn to satisfy clothes in a way that matters to them. Figure out what you need to do ‘in a superlative way.’In terms of the norm, common, average, or herd-mentality way, you can either comply with or confront that flow.

It’s exceptionally important for business leaders and, truly any of us as individuals, to find that natural expression of self.

While he doesn’t call it this, what his approach gets back to is First Principles: that is, if we look at the current situation and start over with our thinking, not knowing what we know about what society expects of us, how would we approach this for the best possible outcome? How can we do this (whatever “this” is) differently?

As you look at being different, it’s important to recognize you can niche way down and still have a great business.

Roy invites you, the listener, to decide who you’re going to serve (aka, the Target Market). And again, building a bridge from the business world to your home life, that could be a family member (partner, parent, child, etc.).

Then determine what they CRAVE, not what they need. You can, of course, take care of the basic needs. And once done, ‘you’ve earned the right to dazzle.

THE ONLY Statement and Strategic Game Planning Process is done relatively quickly:

▪️How big do you want to be in 24-months (24 thirty-day periods)?

▪️Where do you make your money? That is, who will you serve and what do they crave? Remember, you need to stop thinking about the product or service you offer and focus on what your market needs and craves.

▪️Create The Only statement to compete and win in your customer groups. — Dr Wayne Pernell, Host, One Sharp Sword Podcast

Unbelievable business growth demands standing out and being different from the crowd.

Strong leadership and a flawless strategic plan are crucial, but for real success, consult your frontline - they'll tell you how well your strategy translates to action.💦

You cannot grow your business if you’re the same as everyone else.

💦 Leadership Moves to achieve unbelievable growth.

💦 Growth requires flawless execution of your Strategic Game Plan.

💦 Ask the Frontline how your strategy execution is going.

Why ‘The Magic Question’ is Critical To Having a Successful CareerMany people assume that what they did to succeed in the past will serve them well as they meet new challenges going forward.

This is an extremely risky position to take as it presumes that past conditions for success will be repeated as new challenges are encountered.

This rarely if ever happens.

There are always new dynamics that must be successfully conquered if one is to continue on the winning track.

In this episode, Roy discusses why it’s critical for individuals to ask themselves ‘The Magic Question’—“What do I have to do differently?”—whenever they face any new challenge, be it a new project, a career change or new job opportunity.

“If you can’t differentiate yourself from others, you ain’t gonna stand out.

So how do you do that? Well, it’s NOT by claiming you’re number one in the market. Nope, that just won’t cut it anymore, says Roy Osing, a former president who took an internet startup to $1 billion in sales.

Instead, he says, you have to be the ONLY one in your market that does what you do. Also, you need to focus on cravings-based marketing rather than needs-based marketing and to target specific customer groups.

Plus, Roy highlights the importance of customer retention and creating barriers to customer exit. He suggests that marketing should be a strategic resource and focus on delivering value and building customer loyalty.

He offers the idea of a revolutionary marketing plan that differentiates yourself from competitors.”— Chris Ashmore, Host, Master Your Market Podcast

Craft a roadmap for your career!

This guide explores self-assessment to identify your ideal path, navigate various career options, and discover the power of personal differentiation in achieving professional success.

Learn to stand out and chart your course to a fulfilling career.

Check out this trio of wisdom:

💦 How to develop your Career Plan.

💦 The Career choices you have, and how to decide.

💦 Why “being different” is vital to career success.

Today, the world is replete with claims like:— “We are better”— “We are the best”— “We are Number 1”— “We are the leaders”as ways of declaring what makes a person or an organization special or unique.

Unfortunately these are meaningless CLAPTRAP expressions promulgated by NARCISSISTS who find it necessary to declare what THEY think of THEMSELVES, rather than talk about how they create distinct value for others.

In this episode I share why “being the ONLY one who does what you do” that satisfies what other people CARE about is the true endgame for those who desire to take a position in their life, their career or in business that breaks away from the common crowd.

If you want to shine, be different to SERVE others and have THEM shine the light on you.

A perfect plan in a world of chaos and unpredictability is impossible to achieve. Successful businesses loosen up on their plan and ‘Head West’ in the direction they deem appropriate given the circumstances they feel they will experience.

They spend 20% of their time formulating a plan and 80% on how to execute it pristinely, staying nimble and being alert to unforeseen ‘body blows’ that might cause them to change direction.

In this episode I discuss why an imprecise strategy is the one that makes sense in today’s markets and how businesses can ‘learn on the run’ to deliver unmatched performance and remarkable results.