Audacious Moves to a Billion: The Scaling Leader's Playbook

“Welcome to today's episode where we dive into the powerful concept of Roy Osing’s ‘ONLY Statement’.

This idea is the make-or-break factor for success in both business and personal career development.

We'll explore how this differentiation statement can be a game-changer, offering actionable insights for you to apply.

So, grab your notepad and let's uncover how the "only statement" can transform your professional journey.” — Pete Primeau, Host, The Pete Primeau Podcast Show

“Take the path less traveled and accept whatever is going to happen.” - ROY

Jeffrey Feldberg interviews Roy Osing, an experienced business leader, mentor, and author, who shares his journey of transforming a small startup into a billion-dollar business.

He attributes his success primarily to his approach of 'being different' and how this concept runs in his veins. His new mantra of 'be different or be dead' encourages businesses to develop a USP that sets them apart, using differentiation as a tool for success.

In a detailed discussion, Osing explains the importance of strategic planning, fostering an innovative mindset, and resisting the pull to conform or follow trends mindlessly.

He also highlights the importance of careful utilization of emerging technologies such as AI to truly benefit the business.

He stresses the importance of 'strategic micromanagement' and being accountable for the implementation of strategies, even if they need to be changed later on.

The episode concludes with an interesting look at the role of leaders in shaping a company’s direction and success.

“Entrepreneur, author and former CMO Roy Osing dares to be different - in fact, he insists on it and helps his clients to do the same!

Roy is a one of a kind leadership thinker with little patience for those who practice performative creativity instead of getting their hands dirty with the real thing. He has grown a start-up to billion dollar sales and authored seven books in his ‘Be Different or Be Dead’ series.

Roy shares his contrary leadership philosophies from falling in love with micromanaging to his human-centric hiring process.

Why you should listen:

✔️ Leadership that cuts the CLAPTRAP is specific, not aspirational.

✔️ Create don’t copy. That’s a leadership priority for standing out.

✔ D️elegation can be leadership abdication.

✔️ Real leadership means hogging the strategy.

✔️ Micromanaging is a leadership responsibility.” — Zoe Routh, Host, Zoe Routh Podcast

Every business seems to put an extreme focus on attracting NEW customers. New customer acquisition programs are ‘sexy’; give-aways to get people to leave their current suppliers and join another team are prolifically offered despite the added costs involved in providing the tokens offered as bait.

Forgotten in all this hoopla is the existing loyal customer who is ineligible for the Killer Deal, but who has paid handsomely for the products and services they’ve received over many years.

They get NO new deal. They get NO respect.

In this episode, I share the marketing Moves I made to grow customer loyalty by offering special deals to EXISTING customers FIRST, and why offering special deals to attract new customers makes little economic sense.

Effective communication in business is crucial for success, fostering collaboration, and ensuring clarity.

Businesses generally recognize its importance but may not give it adequate priority.

As for public speaking, it's essential for leaders to convey messages effectively.

Roy doesn’t view himself as a public speaker. So what is he?

Check these 2 snippets:

💦 How important is communications in business today? Do they take it seriously enough?

💦 Roy, do you consider yourself a Public Speaker?

It’s ironic that if a business screws a customer over with a mistake and recovers well, customer loyalty is stronger than if the service OOPS! was never made at all. Sure, the customer is upset with the mistake at first, but they quickly forget about it if a WOW! recovery is made leaving them surprised and breathless.

In this episode Roy outlines the Moves he made to develop a winning Service Strategy enroute to A $BILLION including a Recovery element designed to handle service mishaps which ALWAYS happen in any business because perfection in customer service is an elusive target.

He presents his ‘formula’ for Service Recovery designed to transform a service nightmare into a service WIN!

A culture that ‘leans in’ to Saying YES! to their customers will always outpace a competitor who is more of a control freak, wanting to control the customer engagement process.

A YES! business is more interested in creating special moments and experiences for their customers while their NO! counterpart is constantly in the rule or policy enforcement mode.

In this episode Roy unpacks his Moves in using YES! to create customer loyalty and sustainable competitive advantage that led to A BILLION!

Let me begin with this SOBERING REALITY.

According to current data, UP TO 90% OF STARTUPS FAIL!

Obviously, entrepreneurs are UNABLE TO COPE with TODAY’S FIVE BUSINESS REALITIES…

✔️ REALITY #1. Intense COMPETITION.

✔️ REALITY #2. UNCERTAINTY and “chaos” in the market.

✔️ REALITY #3. CUSTOMER power.

✔️ REALITY #4. Dramatic TECHNOLOGICAL change.

✔️ REALITY #5. REGULATIONS constrain business.

In the face of these ruthless market dynamics, however, we MUST continue to find ways of creating VALUE for people and delivering INNOVATIVE SOLUTIONS they expect.

The problem is, the entrepreneurial skills and competencies being taught and practiced these days FALL SHORT of what is needed — “new ideas”, “creative solutions” and “original thought” CONTINUE TO DIE with regularity.

A new REVOLUTIONARY AND BREAKAWAY APPROACH is drastically needed. And Universities need to CHANGE THEIR FOCUS.

Their challenge is NOT to “FOSTER”entrepreneurs, it’s to CREATE “AUDACIOUS ENTREPRENEURS”.

Check out this episode and learn what this new breed of entrepreneur is and the competencies they need to be taught.

Customers expect your product or service to work as promised. Having a product that works doesn’t impress them much; it doesn’t make them loyal to you in the long run.

But when they have a service experience that “takes their breath away”, they become a raving fan and they tell everyone around them how amazing you are.

In this episode, Roy breaks down the Moves he made to build a Service Strategy that created “gasp-worthy” customer service experiences and enabled his team to get TO A BILLION IN ANNUAL SALES!

Customers don’t like it when they’re told “No, you can’t do that,” or “No, you can’t have that.”

Many organizations insist on rules and regulatory systems to control and handle large numbers of customers.

The problem is they ignore customers as individuals, which leaves them annoyed and upset. And you don’t want that!

Instead, Businesses need to implement a strategy of “YES!” — Chris Ashmore, Host, The Business Essentials Daily Podcast