Audible Insights

Recorded live from the Insights Association Corporate Researchers Conference, we talked with Curtiss Cobb, Director of Research Demography and Survey Science at Facebook. Curtiss and his team of research methodologists are tasked with finding answers to the tough questions spanning across the company and across the globe.

Recorded live from the Insights Association Corporate Researchers Conference, we talked with Randal Ries, principal with IBM’s market development and insights group. Randal is primarily focused on IBM’s internal communications and understanding the “voice of the employee.” In our interview, Randal and I discuss the work he does to help IBM better engage with their employees and understand their how to best communicate with them, not only in the US but globally as well. We also discuss Randal’s CRC presentation on the topic of Net Promoter Score (NPS) and its application as a way to measure employee sentiment.

Recorded live from the Insights Association Corporate Researchers Conference, we talk with Renata Policicio, Vice President of Research and Insights for ESPN. Renata co-presented a valuable and informative session here at CRC on the topic of Harnessing the Power of Storytelling for Sports. I was excited to chat with Renata about the research she does at ESPN and how that correlates to crafting stories that engage sports fans.

Recorded live from the Insights Association Corporate Researchers Conference, we talked with Randal Ries, principal with IBM’s market development and insights group. Randal is primarily focused on IBM’s internal communications and understanding the “voice of the employee.” In our interview, Randal and I discuss the work he does to help IBM better engage with their employees and understand their how to best communicate with them, not only in the US but globally as well. We also discuss Randal’s CRC presentation on the topic of Net Promoter Score (NPS) and its application as a way to measure employee sentiment.

Recorded live from the Insights Association Corporate Researchers Conference, we talk with Renata Policicio, Vice President of Research and Insights for ESPN. Renata co-presented a valuable and informative session here at CRC on the topic of Harnessing the Power of Storytelling for Sports. I was excited to chat with Renata about the research she does at ESPN and how that correlates to crafting stories that engage sports fans.

In this episode, I chat with Mario Carrasco. Mario is the co-founder and principal of ThinkNow, an award-winning, technology-driven, cultural insights agency who focus is to help companies and government agencies better understand the cultural drivers that influence consumer decisions. Mario’s expert knowledge of multicultural consumers and his passion for unveiling the story behind the numbers is not only evident in his six-year tenure at ThinkNow but also in his contributions to the Hispanic Millennial Project and We Are GenZ studies. Additionally, Mario is a regular contributor to publications such as Forbes, eMarketer, Quirk’s Magazine, Online MR Magazine, and MediaPost. As I did, I think you’ll get a lot of out of our conversation.

In this episode, I chat with Mario Carrasco. Mario is the co-founder and principal of ThinkNow, an award-winning, technology-driven, cultural insights agency who focus is to help companies and government agencies better understand the cultural drivers that influence consumer decisions. Mario’s expert knowledge of multicultural consumers and his passion for unveiling the story behind the numbers is not only evident in his six-year tenure at ThinkNow but also in his contributions to the Hispanic Millennial Project and We Are GenZ studies. Additionally, Mario is a regular contributor to publications such as Forbes, eMarketer, Quirk’s Magazine, Online MR Magazine, and MediaPost. As I did, I think you’ll get a lot of out of our conversation.

In this Episode recorded live from the floor of CRC, I talk with Brett Townsend, Head of North American Insights for Electrolux. Brett and I dive into the topic he discussed in his keynote at CRC, namely, “Key ways that we, as an industry, can be better at delivering the true insights that companies need to be successful.”

In this Episode recorded live from the floor of CRC, I talk with Adrian Amrine, Lead Qualitative Researcher at Grubhub. It’s a great conversation where we dive into the unique challenges of the online food ordering and delivery market, and how she and her small but “scrappy” research team plays a critical role in helping Grubhub stay ahead of the curve.

On this episode of Audible Insights, we welcome Bryan Gildenberg, chief knowledge office at Kantar Consulting. Brian is a widely traveled and followed keynote speaker and respected subject expert on retail marketing. Enjoy this “instant classic” episode of Audible Insights with former host Paul Kirch.