Audience 1st

Dmitriy’s tenure as a CISO for the last four years has been a drastic transformation in the way he thinks about cybersecurity, specifically risk management, in general, and, more importantly, how that ties into the whole business flow of a company; not a technical entity, but a business in a company.

Words like:

* Business value

* Return on investment

* Long term planning

…have a very different meaning to executives and the boards than what CISOs (techies) think.

How does a CISO present to their board without killing them with numbers?

And why are CISOs not getting help from the sales side - the people seemingly more attuned to business acumen than them?

In this episode of Audience 1st, I have a brutally honest conversation with Dmitriy Sokolovskiy, CISO of Avid, a Software Development company, about his challenges, how to build relationship capital, and tangible ways to help CISOs do their job better.

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Dmitriy’s tenure as a CISO for the last four years has been a drastic transformation in the way he thinks about cybersecurity, specifically risk management, in general, and, more importantly, how that ties into the whole business flow of a company; not a technical entity, but a business in a company.

Words like:

• Business value


• Return on investment


• Long term planning

…have a very different meaning to executives and the boards than what CISOs (techies) think.

How does a CISO present to their board without killing them with numbers?

And why are CISOs not getting help from the sales side - the people seemingly more attuned to business acumen than them?

In this episode of Audience 1st, I have a brutally honest conversation with Dmitriy Sokolovskiy, CISO of Avid, a Software Development company, about his challenges, how to build relationship capital, and tangible ways to help CISOs do their job better.

Join 450+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/

Down a destructive path of ruined reputation or up a rewarding road of unlimited relationships and referrals.

What do you choose?

In this episode, I had a brutally honest conversation with Joshua Marpet, CEO of MJM Growth, about his challenges, goals, what vendors do that piss him off, and the alternatives.

Josh is an ex-cop, ex-fireman, ex-blacksmith, and ex-horse dentist (not a joke).

He has also worked for the Federal Reserve Bank of Philadelphia, has advised the largest companies in the world, and runs conferences through BSides Delaware along with his wife and business partners.

He is also on the board of BSides DC and previously served on the board of BSides Las Vegas and Hackers for Charity.

Join 450+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/

Down a destructive path of ruined reputation or up a rewarding road of unlimited relationships and referrals.

What do you choose?

In this episode, I had a brutally honest conversation with Joshua Marpet, CEO of MJM Growth, about his challenges, goals, what vendors do that piss him off, and the alternatives.

Josh is an ex-cop, ex-fireman, ex-blacksmith, and ex-horse dentist (not a joke).

He has also worked for the Federal Reserve Bank of Philadelphia, has advised the largest companies in the world, and runs conferences through BSides Delaware along with his wife and business partners.

He is also on the board of BSides DC and previously served on the board of BSides Las Vegas and Hackers for Charity.

Join 450+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/

Everybody's spread thin and it’s very difficult to train people to free time of security experts.

In this episode, I had a brutally honest conversation with Ferd Hagethorn, Director of Security Services at Planit Testing, about his challenges, goals, what vendors do that piss him off, and the alternatives.

Ferd heads the cybersecurity practice for Planit Global.

Planit is a quality assurance company operating in Australia, New Zealand, India and the UK.

This is where he defined and established the Security Testing practice and services clients both nationally and worldwide from windy and beautiful Wellington, New Zealand.

Join 450+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/

Everybody's spread thin and it’s very difficult to train people to free time of security experts.

In this episode, I had a brutally honest conversation with Ferd Hagethorn, Director of Security Services at Planit Testing, about his challenges, goals, what vendors do that piss him off, and the alternatives.

Ferd heads the cybersecurity practice for Planit Global.

Planit is a quality assurance company operating in Australia, New Zealand, India and the UK.

This is where he defined and established the Security Testing practice and services clients both nationally and worldwide from windy and beautiful Wellington, New Zealand.

Join 450+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/

In fact, the opposite is true.

In this episode, I had a brutally honest conversation with Jenny Botton, Head of Corporate Information Security at CCL, about her challenges, goals, what vendors do that piss her off, and the alternatives.

Jenny is interested in the human brain, human psychology and human behavior is a fan of crime and home and garden makeover shows, and has a secret desire to be a superhero and save the world.

That’s why she does what she does in her career as a cybersecurity practitioner.

Join 450+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/

In fact, the opposite is true.

In this episode, I had a brutally honest conversation with Jenny Botton, Head of Corporate Information Security at CCL, about her challenges, goals, what vendors do that piss her off, and the alternatives.

Jenny is interested in the human brain, human psychology and human behavior is a fan of crime and home and garden makeover shows, and has a secret desire to be a superhero and save the world.

That’s why she does what she does in her career as a cybersecurity practitioner.

Join 450+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/

That was one loaded question Mike Krass, owner of MKG Marketing and host of “What’s the Problem?” Podcast, asked me.

That request got me thinking and sifting through the 101 problems I had listed when prepping for our call. (Remind me to share that with you another time.)

Three main issues stand out to me as a marketer and professional in the cybersecurity industry.

We’ll dig into that today (or you can just listen to the problems I unravel in Mike’s episode).

Join 450+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/

That was one loaded question Mike Krass, owner of MKG Marketing and host of “What’s the Problem?” Podcast, asked me.

That request got me thinking and sifting through the 101 problems I had listed when prepping for our call. (Remind me to share that with you another time.)

Three main issues stand out to me as a marketer and professional in the cybersecurity industry.

We’ll dig into that today (or you can just listen to the problems I unravel in Mike’s episode).

Join 450+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/