Audience 1st

Today, I'm doing something special because, well, it's my birthday weekend.

I wanted to celebrate and gift you with a nice, little package of the best of the worst.

What does that mean? Well, in every episode I ask my guest one critical question:

What's the worst thing you've experienced from a vendor?

So, I've compiled a nice little sh*tlist.

What's more, I always ask my guest:

What's the alternative?

Because what does it help us to hear complaints without learning how to do things better?

So, do me a favor, have a listen.

And if you want to spoil me for my birthday, apply those insights.

Happy listening. 🔥

Access more buyer insights on audience1st.fm

Today, I'm doing something special because, well, it's my birthday weekend.

I wanted to celebrate and gift you with a nice, little package of the best of the worst.

Well, in every episode I ask my guest one critical question:

"What's the worst thing you've experienced from a vendor?"

So, I've compiled a nice little sh*tlist.

What's more, I always ask my guest:

"What's the alternative?"

Because what does it help us to hear complaints without learning how to do things better?

So, do me a favor, have a listen.

And if you want to spoil me for my birthday, apply those insights.

Join 450+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/

In this episode, I had a brutally honest conversation with John Gates, Lead IT Security Operations/Threat Response Analyst at a Fortune 500 company, about his challenges, goals, what vendors do that piss him off, and the alternatives.

John is currently Lead IT Security Operations/Threat Response Analyst at a Fortune 500 company.

Join 300+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/

In this episode, I had a brutally honest conversation with John Gates, Lead IT Security Operations/Threat Response Analyst at a Fortune 500 company, about his challenges, goals, what vendors do that piss him off, and the alternatives.

John is currently Lead IT Security Operations/Threat Response Analyst at a Fortune 500 company.

Join 300+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/

Last week I had the pleasure of speaking on the Market-to-Revenue Podcast with Chris Morgan.

He asked me 6 questions:

* What are 3 ways that your team converts your market into revenue?

* What are 3 hard problems that you recently overcame?

* What are 2 roadblocks that you’re working on now?

* What are 3 mental models that you use to do your best work?

* What are 2 techniques that GTM teams need to try?

* Who are 3 operators that should be our next guests and why?

Access more buyer insights on audience1st.fm

I had the pleasure of speaking on the Market-to-Revenue Podcast with Chris Morgan.

He asked me 6 questions:

• What are 3 ways that your team converts your market into revenue?


• What are 3 hard problems that you recently overcame?


• What are 2 roadblocks that you’re working on now?


• What are 3 mental models that you use to do your best work?


• What are 2 techniques that GTM teams need to try?


• Who are 3 operators that should be our next guests and why?

In this episode, I’m going to dig into one specific mental model that has helped me reach my conversion and ARR goals quarter over quarter in the last 12 months.

Join 300+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/

Many ghost their customers or pop up every quarter for renewals or expansions.

And the consequences of those actions are heavy.

In this episode, I had a brutally honest conversation with Chris Elliot, Director of Corporate Security and Security Operations at SoFi, about his challenges, goals, what vendors do that piss him off, and the alternatives.

Chris previously worked in cybersecurity at the Walt Disney Company and before that, spent 23 years in the U.S. Army as a communication specialist, working on a variety of assignments from special operations to NATO, to the NSA.

He got into security while he was in the Army.

Join 300+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/

Many ghost their customers or pop up every quarter for renewals or expansions.

And the consequences of those actions are heavy.

In this episode, I had a brutally honest conversation with Chris Elliot, Director of Corporate Security and Security Operations at SoFi, about his challenges, goals, what vendors do that piss him off, and the alternatives.

Chris previously worked in cybersecurity at the Walt Disney Company and before that, spent 23 years in the U.S. Army as a communication specialist, working on a variety of assignments from special operations to NATO, to the NSA.

He got into security while he was in the Army.

Join 300+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/

In this episode, I had a brutally honest conversation with Malia Mason, vCISO and Manager of Cybersecurity, about her challenges, goals, what vendors do that piss her off, and the alternatives.

Malia served in the United States Navy as a Sonar Technician Second Class and was also in charge of all of the secret data on the ship and of making sure that everyone did their cybersecurity training.

She continues to work with several veterans nonprofits as a mentor and career advisor for veterans leaving the military and military spouses as well.

She is a strong proponent of getting more women into cybersecurity and tech, serving as a mentor for young girls in inner-city schools.

Join 300+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/

In this episode, I had a brutally honest conversation with Malia Mason, vCISO and Manager of Cybersecurity, about her challenges, goals, what vendors do that piss her off, and the alternatives.

Malia served in the United States Navy as a Sonar Technician Second Class and was also in charge of all of the secret data on the ship and of making sure that everyone did their cybersecurity training.

She continues to work with several veterans nonprofits as a mentor and career advisor for veterans leaving the military and military spouses as well.

She is a strong proponent of getting more women into cybersecurity and tech, serving as a mentor for young girls in inner-city schools.

Join 300+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/