Audience 1st

When I began researching security professionals I wanted to connect with and begin building relationships with, Ryan Cloutier, President of SecurityStudio, was at the top of my list.

Why?

Because, like me, he believes in the mission before money vs. profit-at-all costs.

Part of Ryan’s motivation and the battle of things he fights against are shady marketing tactics, misleading messages, and unauthentic relationships that add more stress to his life.

In this episode, I had a brutally honest conversation with Ryan on what motivates him, what his challenges are, what vendors do that piss him off, and the alternatives.

Join 300+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/

When I began researching security professionals I wanted to connect with and begin building relationships with, Ryan Cloutier, President of SecurityStudio, was at the top of my list.

Why?

Because, like me, he believes in the mission before money vs. profit-at-all costs.

Part of Ryan’s motivation and the battle of things he fights against are shady marketing tactics, misleading messages, and unauthentic relationships that add more stress to his life.

In this episode, I had a brutally honest conversation with Ryan on what motivates him, what his challenges are, what vendors do that piss him off, and the alternatives.

Join 300+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/

When’s the last time you’ve heard, ‘simple is more’? Or, ‘keep it basic’? If it’s been a while, this episode will be a good refresher for you.

When approaching your marketing strategies and tactics in the cybersecurity industry, particularly your messaging, it's best to just stick with the basics and the fundamentals.

There is this constant need to overcomplicate with so many terms to stand out against the competitor, using negative press and ambulance-chasing to get the attention of the security practitioner.

According to Allan Alford, CISO of TrustMAPP, “it should really be a conversation with your audience.”

In this episode, I had a brutally honest conversation with Allan on what motivates him, what his challenges are, what vendors do that piss him off, and the alternatives.

Access more buyer insights on audience1st.fm

Security practitioners are at the pointy end, they’re fighting and it’s not fun. Not only are they fighting adversaries that are trying to get in, they're fighting sales, marketing, vendors, and suppliers. That sucks because they’re fighting facing forward.

And they’re also having to watch their back from the very people who are supposed to arm them. That's never a good situation to be in.

In this episode, I had a brutally honest conversation with Chris Roberts, vCISO, Hacker, Researcher, and Advisor on what motivates him, what his challenges are, what vendors do that piss him off, and the alternatives.

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Thank you for joining me on this journey to becoming a more ethical and moral marketer. I want to stress that I am learning just like many of you. Constant learning, failing and small, consistent, and incremental successes are what drives me forward.

My hope is to share my findings, learnings, and successes with all of you, those phasing into the tech or cybersecurity or already a veteran in the space so that we, as marketers, salespeople, and vendors, can all become better at what we do while arming those who are on the front lines battling the latest threats or solving complex challenges as things change in this digital world.

Access more buyer insights on audience1st.fm