Audience Growth Podcast

On today's episode, Niki discusses how she has built community, not just an audience around her business and that means for her business. She also gives you some of the strategies she has used to help you build a community around your business.

This coming Monday 16th October Niki is hosting the Master Your Marketing Masterclass where she will teach you how to create a marketing plan in less than an hour getting your business organised for the rest of 2023 and well beyond.

Loved the podcast? What to do next:

Take the Marketing Powerhouse Quiz, it's designed to take your business to new heights no matter where you are currently on your business and marketing journey. Answer 30 quick-fire questions and I’ll send you a personalised marketing report with insider tips to help you supercharge your business success, skyrocket your leads, sales and marketing expertise. And the best part? It takes around 3 minutes to complete!

Welcome to the podcast and please feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode.

If you are enjoying the podcast please share it with your friends and leave a review as that makes a huge difference to a small business like mine.

If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free

To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:

• Website: www.nikihutchison.com
• Facebook: https://www.facebook.com/nikihutchisonltd/
• Facebook Group: https://www.facebook.com/groups/audiencegrowthcollective
• Instagram: https://www.instagram.com/nikihutchison/
• LinkedIn:  https://www.linkedin.com/in/nikihutchison/

About Niki Hutchison and the Audience Growth Podcast

Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

On the Audience Growth Podcast I teach you how to grow your audience, a community of people interested in what you do and share how to turn them from browsers into buyers, from followers into customers. I also invite very special guests to join me so you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.

On today's episode, and ahead of Niki's Challenge Master Your Marketing which launches on Monday October 9th, Niki talks to three women, Abigail McLoughlin, Mette Baillie & Shona McColl who took part in previous challenges about their experiences and take away's from the challenges and how they had a positive impact on their businesses.

Make sure you join the challenge here: Master Your Marketing

If you enjoyed this episode and want to learn more about Abigail, Metta and Shona. You can follow them via:

Abigail: Website, Instagram, Facebook

Mette: Website, Instagram, Facebook

Shona: Website, Instagram, Facebook

Loved the podcast? What to do next:

Take the Marketing Powerhouse Quiz, it's designed to take your business to new heights no matter where you are currently on your business and marketing journey. Answer 30 quick-fire questions and I’ll send you a personalised marketing report with insider tips to help you supercharge your business success, skyrocket your leads, sales and marketing expertise. And the best part? It takes around 3 minutes to complete!

Welcome to the podcast and please feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode.

If you are enjoying the podcast please share it with your friends and leave a review as that makes a huge difference to a small business like mine.

If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free

To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:

• Website: www.nikihutchison.com
• Facebook: https://www.facebook.com/nikihutchisonltd/
• Facebook Group: https://www.facebook.com/groups/audiencegrowthcollective
• Instagram: https://www.instagram.com/nikihutchison/
• LinkedIn:  https://www.linkedin.com/in/nikihutchison/

About Niki Hutchison and the Audience Growth Podcast

Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

On the Audience Growth Podcast I teach you how to grow your audience, a community of people interested in what you do and share how to turn them from browsers into buyers, from followers into customers. I also invite very special guests to join me so you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.

On today's Episode Niki once again takes you behind the scenes of her business, talking about all the things that she is doing to promote her upcoming challenge Master Your Marketing. This is the perfect episode to get a overview of a marketing campaign in action.

Make sure you join the challenge here: Master Your Marketing

Looking to power up your business? Get hold of these tools that Niki mentions in this episode (affiliate links):

We use Adobe Express every single day inside my business, to create, schedule and share perfectly on-brand content. It literally saves me and my team hours of time every week. And you can try out Adobe Express for free!

Loved the podcast? What to do next:

Take the Marketing Powerhouse Quiz, it's designed to take your business to new heights no matter where you are currently on your business and marketing journey. Answer 30 quick-fire questions and I’ll send you a personalised marketing report with insider tips to help you supercharge your business success, skyrocket your leads, sales and marketing expertise. And the best part? It takes around 3 minutes to complete!

Welcome to the podcast and please feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode.

If you are enjoying the podcast please share it with your friends and leave a review as that makes a huge difference to a small business like mine.

If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free

To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:

• Website: www.nikihutchison.com
• Facebook: https://www.facebook.com/nikihutchisonltd/
• Facebook Group: https://www.facebook.com/groups/audiencegrowthcollective
• Instagram: https://www.instagram.com/nikihutchison/
• LinkedIn:  https://www.linkedin.com/in/nikihutchison/

About Niki Hutchison and the Audience Growth Podcast

Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

On the Audience Growth Podcast I teach you how to grow your audience, a community of people interested in what you do and share how to turn them from browsers into buyers, from followers into customers. I also invite very special guests to join me so you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.

On today's Episode Niki discusses some of the things that are going on behind the scenes in her business including the thoughts behind the creation of the Marketing Powerhouse Quiz and the A-Z of Personal Branding. Can you use some of these tactics to bring in sales for your business?

You can check out Niki's brand new mini course The A-Z of Personal Branding here: https://www.nikihutchison.com/personal-branding

Loved the podcast? What to do next:

Take the Marketing Powerhouse Quiz, it's designed to take your business to new heights no matter where you are currently on your business and marketing journey. Answer 30 quick-fire questions and I’ll send you a personalised marketing report with insider tips to help you supercharge your business success, skyrocket your leads, sales and marketing expertise. And the best part? It takes around 3 minutes to complete!

Welcome to the podcast and please feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode.

If you are enjoying the podcast please share it with your friends and leave a review as that makes a huge difference to a small business like mine.

If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free

To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:

• Website: www.nikihutchison.com
• Facebook: https://www.facebook.com/nikihutchisonltd/
• Facebook Group: https://www.facebook.com/groups/audiencegrowthcollective
• Instagram: https://www.instagram.com/nikihutchison/
• LinkedIn:  https://www.linkedin.com/in/nikihutchison/

About Niki Hutchison and the Audience Growth Podcast

Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

On the Audience Growth Podcast I teach you how to grow your audience, a community of people interested in what you do and share how to turn them from browsers into buyers, from followers into customers. I also invite very special guests to join me so you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.

On today's Episode Niki discusses why coaches, consultants and service providers need a personal brand and how to get started building your strong personal brand which will power your entire business.

You can check out Niki's brand new mini course The A-Z of Personal Branding here: https://www.nikihutchison.com/personal-branding

Loved the podcast? What to do next:

Take the Marketing Powerhouse Quiz, it's designed to take your business to new heights no matter where you are currently on your business and marketing journey. Answer 30 quick-fire questions and I’ll send you a personalised marketing report with insider tips to help you supercharge your business success, skyrocket your leads, sales and marketing expertise. And the best part? It takes around 3 minutes to complete!

Welcome to the podcast and please feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode.

If you are enjoying the podcast please share it with your friends and leave a review as that makes a huge difference to a small business like mine.

If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free

To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:

• Website: www.nikihutchison.com
• Facebook: https://www.facebook.com/nikihutchisonltd/
• Facebook Group: https://www.facebook.com/groups/audiencegrowthcollective
• Instagram: https://www.instagram.com/nikihutchison/
• LinkedIn:  https://www.linkedin.com/in/nikihutchison/

About Niki Hutchison and the Audience Growth Podcast

Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

On the Audience Growth Podcast I teach you how to grow your audience, a community of people interested in what you do and share how to turn them from browsers into buyers, from followers into customers. I also invite very special guests to join me so you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.

On today's episode Niki is chatting to Liz Mosely. Liz is a graphic designer, fellow Adobe Express Global Ambassador, and host of her own podcast 'Building your brand'. Liz has been on a mission this year to get to 100 rejections - yes really!

Tune in to discover how Liz is faring on her mission and what she's learnt along the way, as well as her top tips for creating a professional looking brand online.

Follow liz on Instagram: https://www.instagram.com/lizmmosley/ and Tik Tok: https://www.tiktok.com/@lizmmmosley

Take the Marketing Powerhouse Quiz, it's designed to take your business to new heights no matter where you are currently on your business and marketing journey. Answer 30 quick-fire questions and I’ll send you a personalised marketing report with insider tips to help you supercharge your business success, skyrocket your leads, sales and marketing expertise. And the best part? It takes around 3 minutes to complete!

Loved the podcast? What to do next:

Welcome to the podcast and please feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode.

If you are enjoying the podcast please share it with your friends and leave a review as that makes a huge difference to a small business like mine.

If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free

To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:

• Website: www.nikihutchison.com
• Facebook: https://www.facebook.com/nikihutchisonltd/
• Facebook Group: https://www.facebook.com/groups/audiencegrowthcollective
• Instagram: https://www.instagram.com/nikihutchison/
• LinkedIn:  https://www.linkedin.com/in/nikihutchison/

About Niki Hutchison and the Audience Growth Podcast

Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

On the Audience Growth Podcast I teach you how to grow your audience, a community of people interested in what you do and share how to turn them from browsers into buyers, from followers into customers. I also invite very special guests to join me so you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.

On today's short solo episode Niki discusses niching, why she has niched down in her business, some new changes she is making right now and why you might want to consider niching down within your business too.

Take the Marketing Powerhouse Quiz, it's designed to take your business to new heights no matter where you are currently on your business and marketing journey. Answer 30 quick-fire questions and I’ll send you a personalised marketing report with insider tips to help you supercharge your business success, skyrocket your leads, sales and marketing expertise. And the best part? It takes around 3 minutes to complete!

Loved the podcast? What to do next:

Welcome to the podcast and please feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode.

If you are enjoying the podcast please share it with your friends and leave a review as that makes a huge difference to a small business like mine.

If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free

To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:

• Website: www.nikihutchison.com
• Facebook: https://www.facebook.com/nikihutchisonltd/
• Facebook Group: https://www.facebook.com/groups/audiencegrowthcollective
• Instagram: https://www.instagram.com/nikihutchison/
• LinkedIn:  https://www.linkedin.com/in/nikihutchison/

About Niki Hutchison and the Audience Growth Podcast

Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

On the Audience Growth Podcast I teach you how to grow your audience, a community of people interested in what you do and share how to turn them from browsers into buyers, from followers into customers. I also invite very special guests to join me so you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.

On today’s episode I’m chatting to Gerri Campbell. Gerri is a brand photographer and she and I have been working together for years. Gerri does a fabulous job of putting herself out there and getting visible. She creates vibrant photos for business owners who are ready to be their brand! 

Gerri is passionate about business owners being comfortable to be the face of their business whether that's with professional brand photography for their website/socials or by equipping them with the skills they need to master the art of business selfies 😀

Take the Marketing Powerhouse Quiz, it's designed to take your business to new heights no matter where you are currently on your business and marketing journey. Answer 30 quick-fire questions and I’ll send you a personalised marketing report with insider tips to help you supercharge your business success, skyrocket your leads, sales and marketing expertise. And the best part? It takes around 3 minutes to complete!

Loved the podcast? What to do next:

Welcome to the podcast and please feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode.

If you are enjoying the podcast please share it with your friends and leave a review as that makes a huge difference to a small business like mine.

If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free

To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:

• Website: www.nikihutchison.com
• Facebook: https://www.facebook.com/nikihutchisonltd/
• Facebook Group: https://www.facebook.com/groups/audiencegrowthcollective
• Instagram: https://www.instagram.com/nikihutchison/
• LinkedIn:  https://www.linkedin.com/in/nikihutchison/
• quiz: https://marketingpowerhousequiz.scoreapp.com/

About Niki Hutchison and the Audience Growth Podcast

Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

On the Audience Growth Podcast I teach you how to grow your audience, a community of people interested in what you do and share how to turn them from browsers into buyers, from followers into customers. I also invite very special guests to join me so you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.

On this weeks short solo episode Niki shares her experience about having been on Mata's Threads since it launched six weeks ago. She talks about what it has taught her about the platform, marketing and human behaviour in general and how how to apply those learnings to your business.

Looking to supercharge your business, want structured accountability and access to people who can help you solve your business problems quickly? The doors to Niki's business accelerator, The Charge, are open. Sound good? Find out more and book a call with Niki here: https://www.nikihutchison.com/the-charge

Loved the podcast? What to do next:

Welcome to the podcast and please feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode.

If you are enjoying the podcast please share it with your friends and leave a review as that makes a huge difference to a small business like mine.

If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free

To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:

• Website: www.nikihutchison.com
• Facebook: https://www.facebook.com/nikihutchisonltd/
• Facebook Group: https://www.facebook.com/groups/audiencegrowthcollective
• Instagram: https://www.instagram.com/nikihutchison/
• LinkedIn:  https://www.linkedin.com/in/nikihutchison/

About Niki Hutchison and the Audience Growth Podcast

Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

On the Audience Growth Podcast I teach you how to grow your audience, a community of people interested in what you do and share how to turn them from browsers into buyers, from followers into customers. I also invite very special guests to join me so you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.

On today's episode Niki talks to Natasha Pierre, of Shine With Natasha.

Natasha works with business owners to help them grow their businesses and increase their impact. I’ve been a long time follower on Instagram and first met Natasha at Social Media Marketing World 2023 in San Diego where she was speaking on the main stage - a huge milestone!

We discuss how she made that, and other successes, happen so that you can learn from her achievements.

You can check out Natasha's courses here: https://shinewithnatasha.com/ and follow her on Instagram https://instagram.com/shinewithnatasha

Also, two questions for you today:

1. When was the last time you went to a live event?
2. When was the last time you went to a live event in Edinburgh?

That's what's happening on 6th September when I'm hosting Strategy Day Live. Check out all the details and join me here: https://www.nikihutchison.com/strategy-day-live

Loved the podcast? What to do next:

Welcome to the podcast and please feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode.

If you are enjoying the podcast please share it with your friends and leave a review as that makes a huge difference to a small business like mine.

If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free

To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:

• Website: www.nikihutchison.com
• Facebook: https://www.facebook.com/nikihutchisonltd/
• Facebook Group: https://www.facebook.com/groups/audiencegrowthcollective
• Instagram: https://www.instagram.com/nikihutchison/
• LinkedIn:  https://www.linkedin.com/in/nikihutchison/

About Niki Hutchison and the Audience Growth Podcast

Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

On the Audience Growth Podcast I teach you how to grow your audience, a community of people interested in what you do and share how to turn them from browsers into buyers, from followers into customers. I also invite very special guests to join me so you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.